Posts Tagged ‘Baselworld 2011’

Meccaniche Veloci New Quattro Valvole 48 CLASSIC

by John Sealander

Meccaniche Veloci WatchesThe New Quattro Valvole 48 CLASSIC is as Close as You’re Going to Get to Wearing a Ferrari on Your Wrist

The Italians have always known a thing or two about speed and performance. Ferrari. Lamborghini. Ducati. These illustrious Italian brands are practically the definition of performance. Now, there’s a new high performance Italian on the scene: Meccaniche Veloci.

This luxury watchmaker found the inspiration for their latest collection in their own country’s racing heritage.

Meccaniche Veloci New Quattro Valvole 48 CLASSICThe new Meccaniche Veloci Quattro Valvole, introduced at Baselworld 2011, is a masterpiece of Italian engineering. This spectacular watch takes its name from the four-valve racing engines that powered the classic 308 GTB/GTS Quattrovalvole – named for the four-valve cylinder heads that the Maranello-based automaker pioneered.

The Quattro Valvole case is created using the same hardening process used in the production of high performance engines. A solid aluminum or titanium billet is turned on a lathe in order to produce four cavities in which four separate movements are placed.

Meccaniche Veloci New Quattro Valvole 48 CLASSICEach of these precise ETA 2671 mechanical automatic movements is completely independent. The result is a watch that can monitor four different time zones at once, or be used to track a variety of different racing or yachting events.

The Quattro Valvole is as big and bold as the racing engines its unique design evokes. The massive 48mm case is available in an aircraft grade 7075 aluminum alloy, as well as titanium, carbon fiber, carboceramic material and even solid gold encrusted with diamonds.

This case is equipped with a titanium crown for each of the four independent movements. Only the finest materials are used for straps, which are attached to the case by four titanium screws. The watch features a sapphire, anti-reflective crystal and is water resistant to a depth of 10 meters. You can wear the watch with either a traditional tongue buckle or a special titanium deployment clasp and the unique four time zone dial is available in several colors to suit your own personal taste.

This bold, masculine watch isn’t for everybody, but neither is a Ferrari. If you are interested in acquiring one of these spectacular watches for yourself, contact your Meccaniche Veloci dealer immediately and reserve your Quattro Valvole today.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril GroupGevril Group is the US agent for Meccaniche Veloci Watches. You can email us or call 845-425-9882.

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Louis Erard Excellence Line

by Meehna Goldsmith

Louis Erard WatchesI admit I wasn’t all that familiar with the brand Louis Erard, but it isn’t a new kid on the block by any means. It actually has quite a history, dating from 1931 and even crossed the threshold of producing 100,000 watches in 2008, which was a banner year. While many companies merely case up watches using ready-made movements, Louis Erard does not. Though it isn’t a movement maker, 2008 saw the unveiling of their own in-house power reserve module. To show its commitment to classical horology, Louis Erard only produces mechanical watches, but it’s the hand-wound watches that are a favorite and therefore these get the privilege of the modules.

This year the company, located in Le Noirmont, is having a birthday and what better way to celebrate than to give yourself and your customers a present. In honor of its 80th year, the brand has added Excellence to its portfolio, launching it at Baselworld 2011. With the addition of this line, Louis Erard now has a total of four collections: Excellence, 1931, Heritage and Emotion.

Jacques-Louis DavidNeo-Classical Inspiration

Exemplified by the paintings of Jacques-Louis David, the Louis Erard Excellence line takes inspiration from the Neo-Classical period with its elegance and clean lines combined with modern details to reflect current tastes.

It is marked by elements such as a round case, understated white dial, hour-markers and Roman numerals.

Choice of Styles

Louis Erard Mens 53 230 AA 11  Excellence Collection Steel Power Reserve Mechanical Hand-Winding WatchWithin the collection are seven models: five for men and, not forgotten, women get two to choose from. The men’s include the Power-Reserve display and Regulator or simple Power-Reserve variations, a chronograph with moon phases and 24-hour indicator, and time-only iterations. All are offered in a 42mm steel or rose gold.

The ladies receive a sporting chronograph that is sprinkled with diamonds around the bezel, giving it some glam and sparkle. In a tri-compax layout, the dial with a window at 4 o’clock comes in white or white mother of pearl, while the 36mm case is in red gold or stainless steel—the look completed with a white leather strap.

All of the models are attractive, but the men’s piece that stands out is the regulator. The off-center hour indicator at 12 o’clock harmonizes well with the large seconds dial at 6 o’clock, while the power reserve provides a nice balance to the Louis Erard insignia at 3 o’clock.

Though the men have more styles to place on their wrist, these are so classic and pure that I wouldn’t be surprised if women took these 42mm as their own.

Technicality in Reach

If you want to purchase a good watch, there are a plethora of possibilities at your disposal. But, you might have to dig deep into your wallet to get the complications and quality you desire. Louis Erard prides itself on producing watches that not only contain good mechanics at affordable prices but also in-house designed modules, making technicality in reach.

Louis Erard Mens 54 230 OR 01 Excellence Collection
Gold Regulator Mechanical Hand-Winding Watch
Louis Erard Mens 80 231 OR 01 Excellence Collection
Gold Mechanical Automatic Chronograph Watch
Louis Erard Mens 54 230 OR 01 Excellence Collection Gold Regulator Mechanical Hand-Winding Watch Louis Erard Mens 80 231 OR 01 Excellence Collection Gold Mechanical Automatic Chronograph Watch

Louis Erard Mens 68 233 OR 01 Excellence Collection
Gold Mechanical Automatic Watch
Louis Erard Ladies 84 234 OS 04 Excellence Collection
Gold Mechanical Automatic Chronograph Watch
Louis Erard Mens 68 233 OR 01 Excellence Collection Gold Mechanical Automatic Watch Louis Erard Ladies 84 234 OS 04 Excellence Collection Gold Mechanical Automatic Chronograph Watch

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the US agent for Louis Erard. You can email us or call 845-425-9882.

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New Haurex Watch INK Collections Featuring Aluminum and Rubber as Announced at Baselworld 2011


Haurex WatchesHaurex Italia is an Italian watch brand which, since its foundation in 1989, has aimed to produce high quality wrist watches with innovative design and materials that are always in line with fashion trends. Through its timepieces, Haurex aims to meet the world’s growing demand for Italian fashion and design.

In order to achieve the desired result, Haurex has set up a design group in Italy that searches for innovations — at 360° — and that keeps up-to-date with the newest materials being used in other fashion sectors. The Haurex interpretation of the watch is that of an accessory which should always be up to date in every single aspect including lines, colors and materials but never taken to such an extreme that it becomes a short-lived fad.

New Haurex INK High Quality Aluminum Gent and Lady Collections

The new Haurex INK collections announced at Baselworld 2011 employ mixtures of aluminum and rubber permitting nearly unlimited color variations.

Haurex 1K374UNN INK Collections Featuring Aluminum and Rubber as Announced at Baselworld 2011   Haurex 1K374UVV INK Collections Featuring Aluminum and Rubber as Announced at Baselworld 2011

This union between Italian design, competitive prices and quality materials has permitted Haurex to succeed in diverse markets. Today, Haurex is distributed through 700 points of sale within Italy and in more than 40 countries worldwide.

Gevril Group is the US agent for Haurex Watches. Contact Ruth Dombroff, Haurex Watches Brand Manager, by email or at 845-425-9882.

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Fortis Mens B-42 Flieger Collection New Limited Edition Easy-to-Read Big Day Date Watches


Fortis Luxury Swiss WatchesThe established Swiss watch brand Fortis, well versed in the history of aeronautics and space travel, uses its knowledge for developing precise chronographs for pilots, cosmonauts and astronauts.

Being the supplier of numerous professional flight squadrons and as the manufacturer of the official watches of the Russian space program, Fortis keeps in touch constantly with pilots and space travelers. This strong contact allows Fortis to constantly test the watches in the most extreme conditions, and has enriched the creative work of the company as well as gaining experience and knowledge that can be incorporated into new timepieces.

Fortis Watches announced at Baselworld 2011 two new big date watches in the B-42 Flieger collection that are easy to read. Both black PVD and brushed steel versions feature a big day indication at 9 and a big date indication at 3 that are much easier to read than conventional day date implementations.

Fortis Mens B-42 Flieger Collection New Limited Edition Easy-to-Read Big Day Date Watches - Black PVD 655.18.91 L01 Fortis Mens B-42 Flieger Collection New Limited Edition Easy-to-Read Big Day Date Watches - Brushed Steel 655.10.91 L01



Gevril Group is the US and Canadian agent for Fortis. Contact Miriam Tress, Fortis Brand Manager, by email or at 845-425-9882 x167.

Fortis Mens B-42 Flieger Collection New Limited Edition Easy-to-Read Big Day Date Watches

List Prices: TBA

Key features:

  • Movement – Automatic Swiss movement 2836-1 modified, 11 1/2 “, 25 jewels; 28,800 semi-vibrations per hour; Fine timing device and Incabloc shock absorber
  • Function – Hour, minute, center-stop-second; day/date indication bilingual English and German; Fortis own big date mechanism
  • Case – Steel PVD black or brushed, two-parts, 42 mm case diameter; Sapphire crystal anti-reflective coating on both sides; crown with Fortis logo, screw-down glass case back; individually numbered (xxx/500); water-resistant 200 m/20 bar
  • Dial/Hands – Black matte, flange with hour-scale 13-24 h; Triangles at 3 and 9 illustrating the direction of rotating the crown for quick adjustment; Arabic numerals, hour/minute hands and indexes with Superluminova white and green afterglow in the darkness; center-stop-second white, easy-to-read day indication at 9 and big date indication at 3
  • Attachment – Leather strap black padded with contrast stitching fitted to the case
  • Packaging – Leather box, pouch with Fortis logo; instruction manual, international warranty card; certificate of limitation
  • Special Features – Limited Edition 500 pieces; Fortis own big date mechanism; visible movement through glass case back

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Gevril Watches at Baselworld 2011


Gevril Mens 1200 New Limited Edition Avant-Garde Luxury WatchContinuing in its tradition of designing timepieces which exude the personality, essence and namesakes of New York City landmark locations, Gevril aptly named its new pièce de résistance the Times Square, having made its international debut at Baselworld 2011, as had been planned.

Gevril Group is the worldwide agent for Gevril. Contact Michela Bonincontri by email or at 845-425-9882.




View Gevril Watches Today at Baselworld 2011

Gevril Watches at BaselWorld 2011 - March 24-31, Hall 1.1, Booth A13Gevril is situated in the Hall of Dreams 1.1, Booth A13. Come by today and experience the avant-garde Gevril Times Square while there’s still time left.

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Striking New POLICE Watches and Jewelry at Baselworld 2011


POLICE WatchesCome see the exciting new POLICE releases at Baselworld 2011 — including the DOMINATOR and VANTAGE-X Watch Collections and the STORM Jewelry Collection.

DOMINATOR

Take What’s Rightfully Yours

Come See the New POLICE DOMINATOR Watch at Baselworld 2011POLICE is not about being demure. It’s about standing up and standing out for all the right reasons. The DOMINATOR watch brings this attitude to life in a timepiece that makes no excuses.

The black on black look is showcased in patterned black leather, brushed gun metal stainless steel, black watch faces, and black engraving on the case itself. This rectangular watch features not one face – but two – one keeping track of the time, and the other a timer, ready to prove your worth to the world.

The individual watch dials are skeletonized, with a white background showing through to separate individual numerals and markers. Individual crowns on either side of each dial. The overall effect is nothing short of powerful dominance!

VANTAGE-X

Bright Lights of The City

Come See the New POLICE VANTAGE-X  Watch at BASELWORLD 2011Watches are the one piece that can bring an entire look together, and this stylish timekeeper from POLICE is the way forward this season.

In a wide variety of colors to match every mood, personality and fashion theme, the bold, rectangular face and all-purpose rubber strap go everywhere and with everything in your wardrobe. The watch face features a color scheme to match the strap, while the three hands turn around the linear hour markers.

Strong and personality-driven, this watch is the epitome of the POLICE philosophy.

STORM

Accessorize in Style

Come See the New POLICE STORM Jewelry at BASELWORLD 2011Giving the classic dog tag a more colorful look, POLICE plays with the light with the bright effects of spring and summer in this new variation on our popular theme.

Hanging from a stainless steel ball chain, fans of this striking accessory can now choose from a range of colors: translucent, blue, orange, yellow, gunmetal black, and dark blue metal. The frame in stainless steel gives the necklace a hard-as-nails base, while the acrylic is textured along the face.

Branded with the unmistakable POLICE logo, this accessory is one to watch.

POLICE at BASELWORLD 2011

Come See the New POLICE STORM Jewelry at BASELWORLD 2011Gevril Group is the US agent for POLICE Watches. Contact Ruth Dombroff, POLICE Watches Brand Manager, by email or at 845-425-9882.

Set an appointment right away to meet with Ruth at Baselworld 2011.

POLICE Watches will be situated in the Hall 1.1, Booth E23.



Be You. Be Younique!

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Identity of Edox Mystery Chronograph Watch to be Revealed at Basleworld 2011


Edox Swiss WatchesEdox Watches today posted a stunning chronograph watch with a blue-on-steel bezel on the Edox Facebook page, teasing “What is this? Who has an idea?”

One promising guess was new Edox Class-1 Chronolady to be announced at Baselworld 2011. It’s fair for us to assume that Edox will satisfy our curiosity at Baselworld, and Gevril Group will be there to take a closeup look.

Gevril Group is the US agent for Edox Watches. Gevril Group is the US agent for Edox Watches. Contact Lea by email or at 845-425-9882 for more information.

Edox will be situated in the Hall of Dreams 1.0, Booth B17.

Identity of Edox Mystery Chronograph Watch to be Revealed at Baselworld 2011


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Eterna Watches at Baselworld 2011


Eterna. Nothing but Watchmaking. Since 1856.Gevril Group is the US agent for Eterna Watches. Contact Michela by email or at 845-425-9882. Set an appointment with us at Baselworld 2011.

Eterna will be situated in the Hall of Dreams 1.0, Booth B21.

Eterna Watches at BASELWORLD 2011 - March 24-31, Hall of Desires 1.0, Booth B21


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Gevril Avant-Garde Times Square Watch to Make Worldwide Debut at Baselworld 2011


Gevril Swiss WatchesGevril, creator of avant-garde timepieces built on a rich horologic heritage dating back to 1758, will unveil the newest addition to its stellar watch collection at Baselworld 2011.

A finely tuned plan for success, coupled with an extraordinary vision for the seamless evolution within both the aesthetic and mechanical realms of fine timepiece-making, have laid the foundation of the world’s most notable watch brands. In evolving its collection over the years, Gevril has remained loyal to its aristocratic lineage by investing the time, energy and resources necessary to ensure a rare synergy between past, present and future Gevril watches.

New Gevril Times Square Watch

Continuing in its tradition of designing timepieces which exude the personality, essence and namesakes of New York City landmark locations, Gevril aptly named its new pièce de résistance Times Square.

Not one to rush a new model to market before perfection is achieved, Gevril’s Samuel Friedmann explains: “Our new Times Square has been in the planning stages for quite some time. Although I’m very fond of all of my collections, the Times Square stands as a testament to how far Gevril has come as a brand, as well as to our ability to create time tracking wonders with technical innovations that rival the finest houses of horology anywhere.”

As with Gevril’s famed Avenue of Americas Collection, the Times Square is a “statement piece” featuring a well-designed 42mm square case. Due to its size, this is certainly not a watch that will go unnoticed; however its refined character will also appeal to those searching for a somewhat more understated look. The Times Square will be available in Classic, Sport and Luxury versions and will offer the collector a choice of complications: A triple-hand automatic powered by the very popular ETA 2892A2 movement featuring 28,800 vibrations per hour and 21 jewels, as well as Big Date versions in both Classic or Sport editions powered by the new ETA 2896 movement featuring 28,800 vibrations per hour and 22 jewels.

Gevril Form Every Bit as Good as Function

Gevril has incorporated the curved case architecture of the Avenue of Americas into the Times Square creating a wonderful custom feel on the wrist; this is where Gevril excels in making form every bit as good as function. A massive curved and beveled grade “A” sapphire crystal serves as the looking glass through which all will marvel at the watch’s charismatic dial. The fit and finish are impeccable from every viewing angle and are exemplified by the Times Square‘s seamless and fluid design. The curved exhibition caseback features a laser engraved “G” logo, and the timepiece is water resistant to 5 ATM.

The Times Square Sport edition features a minimalist black and gray dial accented with contrasting markers and Arabic numerals. A curved black titanium case is married to either a matching titanium bracelet or to a contoured high quality silicone strap. In this version Gevril has expanded the Big Date window to allow for date pre- and post- views of up to 3 days.

The Times Square Luxury version is all about refinement. While possessing the same mechanics as its Sport counterpart, it breaks rank and captures the elegance of its paternal Avenue of Americas, featuring a classically decorated and textured dial, as well as exaggerated Arabic numerals.

The Gevril Times Square Collection will be available in either 316 Stainless Steel or 18K Rose Gold except for the Sport edition that will be available exclusively in Titanium. Prices will start at $3,495 and reach $24,990, depending on case metals and band. Each edition will be limited to just 250 pieces.

Meet Gevril at Baselworld 2011

Gevril Watches at BaselWorld 2011 - March 24-31, Hall 1.1, Booth A13Gevril Group is the worldwide agent for Gevril. Contact Michela by email or at 845-425-9882 to set an appointment to meet Gevril at Baselworld 2011.

Gevril will be situated in the Hall of Dreams 1.1, Booth A13. Come and experience “The Big Reveal” of the avant-garde Gevril Times Square.

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Jean d’Eve Watches at Baselworld 2011


Gevril Group is the US agent for Jean d’Eve Watches. Contact Michela by email or at 845-425-9882. Set an appointment with us at Baselworld 2011.

Jean d’Eve will be situated in the Hall of Dreams 1.1, Booth A09.

Jean d'Eve Watches at BASELWORLD 2011 - March 24-31, Hall of Desires 1.1, Booth A09


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Louis Erard Watches at Baselworld 2011


Gevril Group is the US agent for Louis Erard Watches. Contact Michela Bonincontri by email or at 845-425-9882 x115. Set an appointment with us at Baselworld 2011.

Louis Erard will be situated in the Hall of Dreams 2.0, Booth C30.

Louis Erard Watches at BASELWORLD 2011 - March 24-31, Hall of Desires 2.0, Booth C30


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Gevril at Baselworld 2011


Gevril Group is the worldwide agent for Gevril. Contact Michela by email or at 845-425-9882. Set an appointment now to meet us at Baselworld 2011.

Gevril will be situated in the Hall of Dreams 1.1, Booth A13. Come experience “The Big Reveal!”

Gevril Watches at BASELWORLD 2011 - March 24-31, Hall of Desires 1.1, Booth A13


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