Introducing Salvatore Ferragamo 1898 POP

Ferragamo 1898 POP

by John Sealander  

Salvatore Ferragamo Was Born in 1898.  Now, His Classic
1898 Timepiece Collection has Been Re-born for a New Century

Salvatore Ferragamo WatchesThe Ferragamo 1898 Collection commemorates the year Salvatore Ferragamo was born. These popular timepieces celebrate the classic elegance and timelessness that the Ferragamo name has become famous for. Now, the iconic 1898 Chronograph has been reinterpreted for a new century with the use of this season’s trendiest new colors.

Three all new Ferragamo 1898 POP timepieces draw their inspiration from today’s pop culture and Salvatore Ferragamo’s own spectacular Spring Summer 2013 runway line. Available in lime yellow, bright red, and turquoise, the spectacular new POP timepieces provide an explosion of primary colors that sets them apart from the traditional 1898 chronograph.

Ferragamo 1898 POP
Ferragamo 1898 POP Red
Click to Enlarge Image

The 42 mm round stainless steel case features a brightly colored enamel dial and has been equipped with a color coordinated canvas strap. A contrasting sweep second hand features the iconic Ferragamo Gancino symbol as a counterweight. Three well-placed subdials allow the timing of virtually any event. A second canvas strap is included with each watch that matches the contrasting color of the chronograph second hand and counters. This exciting contrast is perfect for those who prefer a bold mix of colors.

All three 1898 POP models are powered by a precision Swiss made Ronda 5040D quartz movement. The case is water resistant to 99 feet and a scratch resistant sapphire crystal protects the colorful dial. Like other timepieces in the 1898 Collection, the 1898 POP has an easy-to-read date window at 4 o’clock, along with an engraved Salvatore Ferragamo logo on the polished stainless steel bezel.

The exciting new Ferragamo 1898 POP is the perfect fashion accessory for this season’s colorful new Spring and Summer styles. To put one of these trend-setting beauties on your own wrist, contact an authorized Salvatore Ferragamo dealer today and ask to see the new 1898 POP in your favorite color.

Gevril Group US and Caribbean Agent for Ferragamo Watches

Gevril GroupGevril Group is the sole US and Caribbean agent for Ferragamo Watches. Meet us April 25 – May 2, 2013 to view the Versace exhibit at Baselworld 2013, Hall 1.1, Booth E-67. Contact us, by email or at 845-425-9882.

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