by John Sealander
For over 30 years the Hong Kong Watch and Clock Fair has been an important meeting place for leaders in the watch industry. With over 700 exhibitors from 14 different countries, many now consider this to be the worlds’ largest timepiece event.
The importance of this annual event was not lost on Haurex. Although the company is only 24 years old, co-founders Maurizio Bianchini and Giuseppe La Guisa quickly learned the importance of international exposure. Haurex began exhibiting its watches at Baselworld in 2000 and is now distributing the brand in over 40 different countries worldwide, including distribution in the United States by the Gevril Group.
Hong Kong is already the world’s second largest watch and clock exporter, with over $3.2 billion in sales during the first five months of 2011 alone. With exports to the Chinese mainland growing at a rate of 27% a year, demand is expected to grow dramatically in the years ahead. Haurex knew that it couldn’t afford to ignore this dynamic emerging market.
At this year’s fair, Haurex watches will be proximately displayed in The Brand Name Gallery. This gallery, located in the fair’s prestigious Grand Hall, is the fair’s centerpiece and will showcase 100 of the world’s leading brands. With a display pavilion right next to the popular Wine Cellar, the Haurex 2011 line is expected to garner a lot of attention.
The Brand Name Gallery also provides manufactures with a unique opportunity to do some real-world market research, since the gallery is open to the public on the last day of the fair. Visitors can preview and buy the new collections on display, giving exhibitors a preview of what to expect in a retail environment.
The importance of fashion in the watch industry will be a general theme of this year’s Hong Kong Watch and Clock Fair, providing Haurex with a fabulous opportunity to showcase its fashion-forward and extremely wearable designs. With exciting new designs like the dramatic plasteramic Ladies Quartz Analog and the Unisex Analog Double-Time Watch, Haurex expects to be among the 80% of exhibitors who receive new orders during this important show.