October 9, 2013
by John Sealander
Ira Melnitsky and Ferragamo Watches:
Two Luxury Superstars Join the Tourneau Family
When luxury retail veteran Ira Melnitsky was recently tapped to become the new CEO of Tourneau, he wasn’t the only familiar name to join the Tourneau family. For the first time, Tourneau will also be carrying a select line of Ferragamo watches.
Although these developments are unrelated, both names are a good fit for the luxury watch retailer. Ira Melnitsky, who will join Tourneau on October 16, has over 24 years of experience in luxury retailing. He has been the accessories buyer at Lord & Taylor and most recently served as the president of the home and better handbag divisions of LF USA.
The recent appointment was announced by Tourneau chairman Robert Wexler, who said in a prepared statement that Melnitsky “will do a great job of serving our customers and representing Tourneau’s partner brands.” One of these brands will soon include fashion powerhouse Ferragamo.
The popularity of Ferragamo timepieces has not gone unnoticed at Tourneau. Ferragamo watches are a natural extension of the Ferragamo brand. They have successfully combined the classic styling elegance of Ferragamo’s famous bags and shoes with precision Swiss craftsmanship to create a masterful collection of luxury watches that appeal to both fashionistas and watch aficionados.
The addition of Ferragamo to the Tourneau lineup is a win-win situation for Ira Melnitsky and Tourneau. Ferragamo customers are very loyal to the brand, and Tourneau’s network of 30 watch stores will give them a convenient new venue to look for their favorite fashion accessory.
Savvy Tourneau shoppers will benefit from the new relationship as well. Ferragamo watches are one of a small handful of fashion watches to be taken seriously by watch aficionados. The unwavering attention to detail and impeccable craftsmanship of a Ferragamo timepiece continues to set this iconic brand apart from other fashion brands.
You can look for Tourneau to continue its growth under Ira Melnitsky’s leadership. You’ll also be able to look for Ferragamo watches at your favorite Tourneau store.
Gevril Group US and Caribbean Agent for Ferragamo Timepieces
Gevril Group is the US and Caribbean agent for Salvatore Ferragamo Timepieces. You can email us or call 845-425-9882.
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August 24, 2011
by John Sealander
When Tourneau introduced its famous Sectora wristwatch in 1980, it became an instant classic. This iconic art deco timepiece featured two retrograde hands encased in a distinctive asymmetric case. The watch represented a totally different way to tell time and reminded many of an automobile speedometer.
The historic watch featured a seven jewel Swiss V8 movement and was available in gold plate and 18K versions. Although the original Sectora has been out of production for many years, it is still a highly sought after item on the auction market.
With this illustrious history, it wasn’t surprising that when Tourneau opened its new four story flagship Madison Avenue Concept Store in June of 2011, they featured the Sectora in the store’s unique in-store museum. Many manufacturers have produced watches with retrograde jump hour movements before, but the Sectora’s beautiful design and unique dual retrograde movement was the watch that really captured the public’s attention.
Tourneau Asymetric Sectora Watch Displayed at the Tourneau Museum
Jean d’Eve Sectora II Automatic Watch
When renowned Swiss watchmaker Jean d’Eve re-introduced this double retrograde design in the mid-1980’s with it’s own Sectora series, a new star was born. Jean d’Eve Sectora watches are now recognized as a pioneer in retrograde display technology. The new Jean d’Eve Sectora II Automatic builds on its predecessor’s double retrograde heritage with a new mechanical movement based on the famed ETA-2892. Jean d’Eve has added its own proprietary retrograde plate to this movement and fitted the artfully designed asymmetric case with a clear sapphire back, so you can see the movement in action.
The Jean D’Eve Sectora II Automatic pays homage to the original Tourneau design, while updating the watch for today’s customer. The 46mm x 37.5mm stainless steel case is significantly larger than the original design’s 41mm x 32mm dimensions. In addition to the new automatic movement, the Sectora II features an easy to read date window at 12 o’clock and a choice of silvery white or charcoal gray dials. This masculine, retro inspired watch can be fitted with either a custom stainless steel bracelet for a sporty look, or an alligator strap for dressier occasions.
The Sectora II Automatic could easily see success that surpasses the original design that inspired it. The fit and finish of this beautiful art deco design is exceptional for a watch of this price range. Many consider this watch to be the most affordable of any Swiss made, mechanical double retrograde watch available today.
If you’ve been thinking that a double retrograde watch would look good on your wrist, be sure to contact your Jean d’Eve dealer immediately and reserve your Sectora II Automatic today.
Gevril Group US Agent for Jean d’Eve
Gevril Group is the US agent for Jean d’Eve Watches. You can email us or call 845-425-9882.
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