Louis Erard Watches Fascinate Guests at Couture 2013

by John Sealander  

Visitors to the Louis Erard Display at Couture 2013 Discovered One
of Europe’s Best Kept Secrets:  The Affordable Mechanical Watch

Louis Erard WatchesLouis Erard has become a giant success story within the Swiss watch industry in recent years. Although this company has an 80-year history of producing high quality mechanical watches, it was largely unknown until Alain Spinedi and a group of private investors purchased it in 2003. Since that time, Spinedi has been able to turn the financially struggling watchmaker around by carefully introducing technically innovative new timepieces adhering to the original Louis Erard policy of manufacturing 100-percent mechanical, classically styled watches.

Many Couture visitors got their first taste of these high quality and completely original mechanical timepieces when they visited the Louis Erard display in the Wynn Hotel’s Chambertin 2 Ballroom during the Couture show. Jewelers and retailers were not only impressed, some were even astonished, at Louis Erard’s unique combination of Swiss quality craftsmanship and affordable pricing.

On display were a number of new Louis Erard introductions for 2013, including a new 1931 chronograph with a beautiful grey dial and several exciting moon phase complications. It didn’t go unnoticed that every Louis Erard watch making its North American debut at the Couture show featured a high quality Swiss made movement. The fact that some of these hand crafted mechanical timepieces retailed for as low as $700 to $900 was even more impressive to many visitors.

Louis Erard Moonphase Louis Erard 1931
Louis Erard Moonphase Watches at Couture 2013 Louis Erard 1931 Watches at Couture 2013
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Louis Erard is not a large company. Last year, the company only employed 26 people including 9 master watchmakers. Quality and craftsmanship have always been more important than quantity to Alain Spinedi, but with the attention this brand received at Couture 2013, the company is bound to grow in the years ahead.

Although many now view watches as fashion accessories, there is still an appreciation for old fashion quality and craftsmanship. As many Couture visitors discovered, Louis Erard is doing a fantastic job of keeping the tradition of fine mechanical watches alive for a whole new generation of watch aficionados.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact us, by email or at 845-425-9882.

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Louis Erard Romance Collection

by Adrian Herscovici  

A Fine Romance

Louis Erard WatchesWomen’s watches are emerging rapidly. More companies are producing models specifically for women, and, the popularity of larger watches among both sexes has many women wearing watches that were once thought to be just for guys. But even with this proliferation, there is still a desire to own at least one watch that exudes femininity and articulates a classic, delicate aesthetic. Cue the latest Romance collection by Louis Erard.

Louis Erard Romance Watch CollectionIntroduced a year ago, the Romance collection is a series of refined timepieces for women. Each model has subtle variations that trigger different emotional responses. For example, details like Roman numerals pull at the heartstrings of tradition; other highlights, such as gem-set hour markers, permeate elegance; and the watch with the diamond-adorned bezel is pure glamor.

Louis Erard Romance 10800SE01
Louis Erard Romance 10800SE01
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The collection is in keeping with the Louis Erard philosophy of watchmaking, which focuses on understated design. But the brand also strives to create timepieces with modern appeal, and to deliver sophisticated watches at affordable prices. One way to mix this formula successfully is to use modern quartz movements – in the case of these Romance models, a Ronda 705 – to provide accuracy and no-fuss adjustments, allowing the aesthetics of the watch to take center stage.

Three new models are available in the collection: two 33 mm diameter versions and one smaller 30 mm version. All three share characteristics including round stainless steel cases, silver-tone dials with central guilloche motifs, minute tracks with Arabic numbers, date windows at 6 o’clock and crowns set with onyx cabochons. While it is clear these watches are from the same family, their differences represent original expressions of style.

Louis Erard Romance 11810AA11 Louis Erard Romance 11810AA01
Louis Erard Romance 11810AA11 Louis Erard Romance 11810AA01
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The two 33 mm models have a few key distinctions: one features Roman numerals, blue sword hands and a central second hand; the other employs gem-set hour markers, silver-tone sword hands and no second hand. On the smaller side, the 31 mm version shares some of the characteristics of its larger siblings including the blue hands and Roman numerals. Its unique attribute is its bezel, which is set with 60 full cut (0.30 ct.) diamonds.

Louis Erard Romance Watch CollectionAs a finishing touch, these Romance models are paired with a leather strap available in one of three different colors: white, pink and pearl-white. All three employ a steel folding clasp. The watches are water resistant to 165 feet and feature sapphire crystals with anti-reflective coatings, making them appealing for daily wear or for special occasions.

Whether you opt to foster your sophisticated side, play up your flamboyant fashion sense or to sail along with graceful discretion, the choice is yours with Romance. Discover the collection at your nearest authorized Louis Erard dealer.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Couture 2013 Las Vegas Huge Success for Gevril Group

Gevril Group Couture Show 2013 Banners


by John Sealander  

If you attended the Couture Show this year, it didn’t take long to discover that everything you needed to know about fine timepieces was located in the Chambertin 2 Ballroom.

Couture 2013 is over, but the glitter and shine from this spectacular jewelry and watch show will linger throughout the year. For many attendees, the Couture Show, held every year at the luxurious Wynn Hotel in Las Vegas, has become the most important event on their calendar.

For Gevril Group, the Couture Show has become just as essential as the more established Baselworld show in Switzerland. According to Gevril President Samuel Friedmann, Couture is more effective at meeting the needs of North American jewelers and retailers. “This show is mandatory for American luxury retailers,” says Friedmann. These retailers certainly got a treat when they visited The Chambertin 2 Ballroom, home to Gevril Group during the five-day show.

Showcasing some of the industry’s most popular watch brands, Gevril Group’s convenient location, just a few feet away from the Couture registration desk, provided attendees with an unprecedented opportunity to discover emerging trends and hot new fashion ideas. “This was our most successful show ever,” said Gevril Executive Vice President David Yurowitz. “Customers are taking a new look at our company and are very eager to participate in all the projects and brands we have rolled out. The success of Couture 2013 was a record-breaking achievement for Gevril and we see this as a stepping stone for the future of our company.”

Paul Ziff, president of Ferragamo Timepieces in the United States, concurs. “There was a definite buzz in the Chambertin 2 Ballroom as customers and prospects gathered to view our Gevril collection of brands,” says Ziff. “The new Ferragamo Lungarno automatics and the fashion-forward Minuetto line were particularly well received by the press and retailers. Bloomingdales buyers even made a point during their appointment to say that they are very proud and excited to have just launched the Ferragamo timepiece line in eight Bloomingdales locations with more to follow.”

The Versace and Versus displays were both popular destinations for jewelers and retailers. Kari Allen, President of Versace Timepieces for the USA and Caribbean, had her best year ever at Couture. She attributes her success to the great teamwork exhibited by the Gevril staff. “It takes a lot of effort throughout our organization to achieve our goals and I very much appreciate all the support,” says Allen.

Miriam Tress, representing Gevril’s popular Fortis brand, says Gevril Group had lots to be proud of during Couture 2013. “The Chambertin 2 ballroom was exquisite and served as an impressive showcase for a wider variety of watch brands than any other exhibitor, says Miriam. “I observed a constant excitement and buzz in the air from our many current and new customers. You could see respect and admiration for Gevril Group and the values they stand for.”

From the opening night concert by popular rockers Neon Trees, to the highly anticipated Couture Design Awards, Couture 2013 was an event to savor and remember. Once again, Couture was joined by the prestigious Watch Journal to present Couture Time, a carefully curated collection of the world’s finest timepieces.

“There is no substitute for seeing, touching, and admiring one of the most diverse collections of fine timepieces available today,” says Samuel Friedmann. “People are amazed at how many fine brands we offer, and Couture gives us the opportunity to show these customers how we can help build their business, both before and after the sale.”

Las Vegas has always been known for putting on a good show, and Couture 2013 was no exception. This prestigious event has become an essential destination for anyone serious about selling luxury goods. That’s a big reason why Gevril Group plans to be back again next year.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Louis Erard Mens 78 420 AN 50 BMC Limited Edition Sports Chronograph

by Boris Pjanic  

Louis Erard Limited Edition Sports Chronograph

Louis Erard WatchesThe moment I saw the BMC Limited Edision Chronograph on the Louis Erard website under nouveautes, I realized it was a very unique chronograph that I wanted to learn more about.

Indeed, the BMC Limited Edition Chronograph is unique. Looking closely at the tachymeter scale, you read “10 km/h,” an indication that isn’t fast enough to make sense for car racing or for other higher speed measurement. Why would Louis Erard create a timepiece with such a tachymeter scale?

Louis Erard Mens 78 420 AN 50  BMC Limited Edition Chronograph


The 42 mm BMC Chronograph is a timepiece that’s inspired by bicycling. Named after BMC, a well-known Swiss cycling company that makes high-end bicycles, this magnificent watch is limited to only 200 numbered pieces.

While the tachymeter scale my not be all that useful, the design of the BMC Chronograph with red accents on the black watch dial is very appealing. The watch and the day and date indications are easy to read. Additionally, the Swiss-made Valjoux 7750 is a solid and reliable automatic chronograph movement, which provides 46 hours of power reserve.

The BMC Limited Edition Chronograph offers tremendous value in its price range considering its Swiss workmanship and pedigree.

Last but not least, the inner bezel of this watch can also be used as a simple timer, as it can be rotated with an extra crown at 10 o’clock. While this crown may be positioned in an awkward place for a right handed person, I haven’t seen any better solutions for turning the bezel. Bicyclist or not, you can strap a BMC Limited Edition Chronograph on your wrist by contacting an authorized Louis Erard dealer.

Louis Erard Watches Distributed Exclusively by Gevril Group in the US

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Reader comments are welcome.

Louis Erard Excellence Small Seconds Power Reserve

by Boris Pjanic  

Louis Erard WatchesOne of the new introductions of Louis Erard as Baselworld 2012 was the latest timepiece of the Excellence Collection with small seconds and power reserve, a module developed by Louis Erard that works in conjunction with the hand-wound ETA 7001 RM 10 movement.

Buy Louis Erard Excellence Small Seconds Power Reserve WatchThe Small Seconds Power Reserve comes either in a limited edition of 80 pieces in 18k rose gold, or unlimited in steel. I had the pleasure of seeing both models at Baselworld, and the rose gold really gives a very warm yet elegant impression. It’s possibly the perfect watch to wear dressed in a suit, while the steel version has a bit of a classic appearance combined with a sporty more youthful feeling.

The clean dial layout increases legibility and ease on the eyes; the classic black roman numerals on the white dial reminds me of the elegance of an old Patek Philippe timepieces.

The 40 mm case is more than adequate in size, even today when many people like to wear large watches. The watch is water-resistant to 165 feet, enough to shower or swim while wearing it. Although, I personally wouldn’t submerge a watch that has a leather strap.

Buy Louis Erard Excellence Small Seconds Power Reserve WatchLouis Erard is expressing its vocations as a traditional watch “manufacture” developing modules such as the power reserve with exclusive in-house complications. Last but not least, the blued hands on the Small Seconds Power Reserve are to me a very special touch.

Louis Erard Watches Distributed Exclusively by Gevril Group in the US

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Reader comments are welcome.

Geneva Time Exhibition 2012

Article and Photography by Boris Pjanic

Every year in January, Geneva, Switzerland becomes the hub for watch dealers, jewelers, enthusiasts and collectors from around the world. Two large fairs, SIHH is primarily organized by the Richemont Group at the Palexpo Center, and GTE presents independent watchmakers and top emerging watch brands, such as Louis Erard, RSW and Saint Honoré Paris. Many regard GTE as a creativity incubator.

Louis Erard Mens 1931 Collection
Power Reserve Regulator
RSW Mens Consort Collection
Dual Time Zone
Saint Honore Paris Ladies
Haussman Collection
Louis Erard Mens 1931 Collection Power Reserve Regulator - 54209AS11.BDC25
RSW Mens Consort Collection Dual Time - 9140.PP.PP.1.00
Saint Honore Paris Ladies Haussman Collection - 766080 6Y8DR
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The bright red building that houses GTE can be seen from far away. It’s located not very far from both SIHH and Geneva Airport. There is parking by the entrance to the building, which is very convenient. Walking through the entrance, there’s a counter at the left where you pick up your entrance ticket.

One needs to obtain an invitation from one of the exhibiting watchmakers. I was lucky enough to have been invited by Quinting, an old watchmaking firm known for invisible movements. Many famous people including American presidents have worn Quinting. I know that President Bill Clinton wore a Quinting, as did UN Secretary General Kofi Annan and actor Gérard Depardieu.

RGM, one of the few American watchmakers, was also presenting their new timepieces. I had a long and very pleasant conversation about their watches with company founder Roland Murphy. The latest RGM watch is derived from an airplane clock, positioned behind the watch in the picture.

GTE Exhibition – Quinting Watch GTE Exhibition – RGM Watches
GTE Exhibition - Quinting Watch GTE Exhibition - RGM Watches

Last but not least, I discovered Reuge, a Basel-based mechanical music manufacturer who is worldwide renowned, exhibited some great pieces.

GTE Exhibition - Reuge Basel-Based Mechanical Music Manufacturer


I wanted to give you a brief look at this interesting watch fair, which some consider a side event of the larger SIHH fair. However, I do not think that it’s just a side event, as there are quite a number of attractive watch presentations there. I very much enjoyed my visit to GTE.

Now, I have my sights set on Baselworld 2012 coming in March. Hope to see you there!

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business, Samuel Friedmann, is the exclusive US agent for select European watch brands — distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. In addition, Gevril Group maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Contact us by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.