JOWISSA Safira 99 Watch Collection


by Meehna Goldsmith  

Watches have always been fashion accessories. People expressed their perspective and style by what they put on their wrist. But particularly in today’s fashion obsessed world, a watch has become even more of a calling card into taste and style.

Buy JOWISSA Safira 99 Watch CollectionJOWISSA is a company that is adept at constructing watches that not only are solidly built but are right on trend and look great. The Safira 99 collection exemplifies JOWISSA’s ability to capture what’s in the air. This collection is even more interesting because it manages to capture two different looks with just a simple switch of a band.

Men have always been into cars and automotive watches, but women in the past 10 years have been attracted to men’s watches, and they have become at home and in style on a woman’s wrist. From one angle the Safira 99 could look like it’s automotive inspired from the angular cut 29 mm stainless steel case that looks like a tire, and a triangular ceramic band that resembles a tire tread. It has a sporty feel that’s tempered by a Mother-of-Pearl dial in a choice of red, black, blue, yellow and white decorated with rhinestones that keeps it definitively feminine.

With the “tire tread” band, the Safira 99, which operates off a high quality Swiss quartz movement, possesses a more adventurous look. But, this model also has the options of a satin strap or a leather strap with alligator embossing. The leather and satin band tone the watch down to a more elegant yet striking presence on the wrist.

Buy JOWISSA Safira 99 Watch CollectionAs follows JOWISSA philosophy when they were established in 1951, JOWISSA wanted to make watches that use top-notch materials and stellar design at an affordable price. The Safira 99 shows just how imaginative JOWISSA is with this original piece, which will match an assured woman who follows her own style, whether it’s more energetic or elegant.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

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JOWISSA Roma Watch Collection


by John Sealander  

A great artist will often provide many variations on a theme. So will a great watchmaker.

It is not uncommon for an artist or musician to explore many variations on a common theme. These nuanced variations can enhance, or totally change the mood the artist is trying to create. That’s exactly what the master craftsman at Jowissa have done with their imaginatively versatile Roma Collection.

Buy JOWISSA Roma ColletionThe elegantly simple Jowissa Roma is understated elegance at its very best. Available in sizes from 24 mm to 36 mm, these minimal masterpieces feature a broad palate of colors and finishes that could easily double as fine jewelry. The beautiful two-hand configuration surrounds an elegant, unadorned dial with a slightly raised bezel that has been adorned with Roman numbers as indices.

The JOWISSA Roma can be equipped with a luxurious alligator patterned calf band that complements the colorful dial, a beautiful stainless steel mesh band, or an innovative ceramic and steel bracelet. Certain models offer a choice of a lustrous mother of pearl dial as well. With a palate of choices this varied, the wearer becomes the artist, with the ability to choose the perfect way to accessorize an outfit or match a mood.

Jowissa timepieces have long been admired for their craftsmanship, as well as their unique artistry. The Roma is powered by a precision Swiss made Ronda 762 quartz movement and is water resistant to 99 feet. The elegant, minimal dial is protected by a durable mineral glass crystal, or on some models, an anti-reflective scratch resistant sapphire crystal.

Like all Jowissa watches, the Roma represents an exceptional value. It’s almost impossible to find this level of style and craftsmanship at this price point. The Roma’s unique combination of affordability, style, and incredible variety makes it extremely tempting to acquire several. With dozens of variations to choose from, there is literally a Roma for every mood.

Buy JOWISSA Roma ColletionIt doesn’t matter is you already have a collection of Jowissa watches, or if you’re discovering these artistic fashion accessories for the first time, you’re going to want a Jowissa Roma on your wrist. You don’t have to be loud or flashy to get noticed, you just have to let your own inner elegance shine. Jowissa makes it easy with the incredibly versatile Roma Collection. To reserve one of these understated jewels, contact your Jowissa watch dealer immediately.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

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JOWISSA Women’s Pegasus Watch Collection


by Meehna Goldsmith  

JOWISSA Quality Swiss Watches Since 1951 When it comes to dressing women with lovely timepieces that not only reveal the time at a glance but elevate an outfit, then the JOWISSA brand is the place to start looking. JOWISSA set their reputation making exquisite jewelry watches for women starting in 1951. However, not every woman feels a jewelry watch expresses her style. JOWISSA is aware of this and addressed the situation by adding more sportier pieces to their women’s collection.

Buy Jowissa Pegasus Watch CollectionLike many JOWISSA pieces, the Women’s Pegasus Watch Collection uses bright colors to advantage. In azure blue, chocolate brown and an inky black, the sunray dials feature pencil-shaped hands and bold Arabics with the nice composition element of enlarging the 12 o’clock, 6 o’clock and 9 o’clock hour numerals, with the exception of 3 o’clock where the date resides. Lume filled circular markers sit opposite the numerals to allow illumination in low lighting conditions. A lovely design element is the circular theme carried over to the tail end of the seconds hand.

The JOWISSA Women’s Pegasus is right on trend in a 42 mm stainless steel case. While men’s watches were always larger than women’s in the past, a big-sized watch used to be considered in the 40-42 mm range. Now this size is average, and women have taken a shine to the more prominent look too.

The JOWISSA Women’s Pegasus has a clean layout enhanced by the lug less case. The blue dialed model comes with a matching blue calfskin strap with buckle and the brown on a double-linked bracelet with jewelry clasp, while the black wraps around the wrist with a stainless steel and black PVD bracelet with jewelry clasp.

The JOWISSA Women’s Pegasus contains a quality quartz movement, mineral glass to protect the dial and is water resistant to 99 feet.

Buy Jowissa Pegasus Watch CollectionThe divine winged white stallion Pegasus in Greek mythology was a symbol throughout the ages for everything from wisdom and fame to poetry and inspiration. In some literature it’s said that wherever Pegasus struck his hoof to the earth a spring burst forth. Perhaps the JOWISSA Women’s Pegasus will inspire such poetry when worn by a woman.

Gevril Group US Agent for Jowissa Watches

Gevril GroupGevril Group is the sole US agent for Jowissa Watches. Contact us by email or call 845-425-9882.

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JOWISSA Facet Watch Collection


by Meehna Goldsmith  

If anybody knows women’s watches, especially women’s jewelry watches, it’s JOWISSA. Founded in 1951 by certified watchmaker and entrepreneur Josef Wyss out of his home in Switzerland at the address Hasenmattsrasse 29, JOWISSA set up the mandate from the start to cater to women. Wyss believed that a high-quality Swiss jewelry watch didn’t have to break the bank in order to be a lovely accessory and cherished heirloom.

Buy JOWISSA Facet Watch CollectionThough Josef Wyss stepped down from the day-to-day running of JOWISSA in 1980, his son Leander Wyss took over and still helms the family-owned company. Leander has stayed true to his father’s vision and continues to surprise with new and exciting editions to the range of models in the JOWISSA portfolio. The Facet Watch Collection is particularly fetching, using an unusual design and combining a range of materials.

The round faceted stainless steel case of the Facet Watches surrounds a sunray-patterned round dial, making the composition look like a three-dimensional flower. JOWISSA gets very creative with the dial palette of this collection, offering something to suit every taste. Some have colors such as purple, white, red, black, pink and blue, while others are adorned with mother of pearl.

In addition to an array of colors and textures, some of the dials also have an assortment of embellishments including crystals and round markers on the outer circumference to mark the hours. The hands in the Facet Watch collection aren’t just ordinary dauphin or pencil hands either, which might be expected, but are also faceted and resemble a lighting bolt. It’s a very artistic and progressive touch, adding an extra detail for the eye to admire.

Even the cases of the Facet Collection come in a variety of sizes. The 29 mm offers the most combinations of colors and styles to choose from. But there is also a mid-size 31 mm case option with a black PVD coated stainless steel mesh bracelet and a larger 36 mm with a date at 3 o’clock on a white calfskin strap. Other calfskin bands with leather with tang and buckle are offered in a variety of colors, including white, black, grey, pink, purple, grey, orange and yellow. There is also a choice in stainless steel with a jewelry clasp and one in ceramic with a deployment closure.

Buy JOWISSA Facet Watch CollectionAll timepieces in the Facet Watch Collection come with a dependable quartz movement — with the exception of the 36 mm size, which is powered by an automatic ETA movement — and the superb customer service and warranty that are part of every JOWISSA watch package.

Gevril Group US Agent for Jowissa Watches

Gevril GroupGevril Group is the sole US agent for Jowissa Watches. Contact us by email or call 845-425-9882.

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JOWISSA Elegance Watch Collection


by Meehna Goldsmith  

Perhaps even more than clothing, women appreciate a nice piece of jewelry. If chosen well, not only doesn’t jewelry go out of style but can also add panache and contrast to an outfit—an unspoken extension of a woman’s personality and taste.

Founded by master watchmaker Josef Wyss in Switzerland in 1951, JOWISSA was established with the intention making a watch women could feel good about without emptying her pocketbook. In order to achieve this goal Wyss focused on offering a wide range of beautiful designs at a fair and affordable price without sacrificing quality.

Buy Jowissa Elegance Watch CollectionThe Elegance Collection lives up to its name. Graceful and sophisticated and without being too trendy, the Elegance will always be a classic able to add a finishing adornment to any type of clothing from haute couture to the most casual weekend fair. JOWISSA understands that oftentimes elegance is not about complicated design but paring something down to its essence, which is an even harder task.

The Elegance takes a round shape as its base and dashes up the models with a variety of vivid dial colors, a brand trademark. They incorporate many colors of the rainbow such as green, red, gold, silver and black. Maintaining a clean and modern look, the dial opts for small circular markers, some with crystals, instead of numbers. Traditional dauphine hands circle the dial to keep track of the passing hours and minutes.

JOWISSA knows that a woman prefers choice and variety and that’s why the Elegance comes in 4 cases sizes: 24 mm, 24.5 mm, 25 mm and 30 mm. They are paired with complementary bands, choices ranging from genuine black calfskin leather and stainless steel with IP gold to black or white ceramic.

Buy Jowissa Elegance Watch CollectionGetting its energy from a quartz movement, the Elegance, as with all JOWISSA watches, also includes first-rate customer service and a 2-year manufacturer warranty.

Gevril Group US Agent for Jowissa Watches

Gevril GroupGevril Group is the sole US agent for Jowissa Watches. Contact us by email or call 845-425-9882.

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JOWISSA Roma Pastell Watch Collection


by John Sealander  

Like every great artist, JOWISSA understands the importance of having pastels in your palette.

Accomplished artists understand that there is much more to life than a few primary colors. Subtle, nuanced tones can have just as much power and are often exactly what is needed to express a particular mood. The master craftsmen at JOWISSA have come to the same conclusion and have extended their beautiful Roma Collection to include a selection of gorgeous pastels. The iconic JOWISSA Roma is already admired for its understated elegance. Now, these minimal masterpieces are available in an exquisite selection of pastel tones for those occasions when you want to be noticed without having to shout.

Buy JOWISSA Roma Pastell Watch CollectionAvailable in 25 mm and 31 mm versions, the JOWISSA Roma Pastell Watch Collection takes the Roma design to a whole new level. A gorgeous pastel sunray dial is coordinated with a matching calfskin band for a sophisticated, coordinated look. Available in four beautiful pastel hues, these amazing timepieces have to be seen to be fully appreciated. Like all Roma watches, the Roma Pastell features an elegant, unadorned dial with a slightly raised genuine sapphire bezel that has been embellished with Roman numerals as indices.

This sophisticated two-hand configuration is powered by a premium Swiss made Ronda 762 quartz movement and is water resistant to 99 feet. The watch can be equipped with your choice of a beautifully crafted stainless steel bracelet or a colorful pastel leather band. A durable tempered mineral glass crystal protects the pastel dial and a 2-year manufacturer warranty protects your investment.

Buy JOWISSA Roma Pastell Watch CollectionThe affordable JOWISSA Roma Pastell represents an exceptional value in today’s watch market. The subtle pastel colors and exceptional craftsmanship of these fine timepieces make them a “must have” accessory for this season’s exciting new styles. With so many colors to choose from, it is tempting to add several of these beautiful watches to your personal collection. To see how one of these minimal masterpieces looks on your wrist, contact an authorized JOWISSA dealer today and ask to see the Roma Pastell Watch Collection.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

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Please subscribe to the Gevril Group newsletter and blog digest.