Versace is a name so pervasive in the fashion industry that practically everyone knows its one of the top designer houses. However, with haute couture design comes high prices, which are often out of the reach of the general public. In response to the desire for the Versace style, Gianni Versace, the founder of the company, who has since passed away, developed a fusion line called Versus in 1989 for his sister Donatella to run. With its rock-chic style, it first debuted in Milan to great success with fashion and accessories.
A fusion line differs from a fashion house’s signature line by retailing at a lower price point and creating clothing that won’t go out of style. In a statement Gianni explained how the diffusion line came about: “Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge.” Due to financial challenges for the company in 2004, Versus was shut down in 2005 after the menswear spring/summer season.
Donatella resurrected Versus in February of 2009 with a capsule collection designed by Christopher Kane. Although Versus doesn’t cost as much as the titled Versace line doesn’t mean the clothes aren’t coveted as well. They often are hanging alongside the signature collection and are worn by celebrities that have included Miranda Cosgrove and Leighton Meester. They have also graced the covers and pages of the likes of Elle, Glamour and Vogue.
Now it’s Belgian Anthony Vaccarello’s turn to take over and he will present a capsule collection of his own. Winner of the fashion prize at the 2006 Hyères Festival and the prestigious ANDAM in 2012, Vaccarello (31) gained recognition for his daring cut-away silhouettes and skin-tight dresses, a sensibility that fits right in with Versace’s fashion attitude. Vaccarello’s own collection had been chosen to grace the bodies of beautiful people such as Kylie Minogue and Gisele Bundchen.
Donatella has great faith that Vaccarello will turn out a Versus collection that will do the Versace house proud. She said, “Anthony’s clothes have everything that I love: they are sensual, dynamic, daring. He is a natural, and has the confidence and talent to push fashion where he wants it and where it is relevant for today’s women.”
Vaccarello’s first collection will hit the scene at a special event in 2014 whose date and details will be announced.
Gevril Group US and Caribbean Agent for Versus Watches
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