Laurens Colorato Collection


by John Sealander  

Introducing the Laurens Colorato Collection:
The Colorful New Way to Match Your Mood

Laurens WatchesThe Laurens philosophy has always been that a watch is not just an instrument for measuring time, or even a fashion accessory. It is a direct expression of the personality and style of the person who wears it. Using this philosophy to guide them, the company has developed a well-deserved reputation for manufacturing sophisticated, contemporary timepieces that combine fashion forward style with Swiss precision, all at an extremely attractive price.

Every year since the company was founded in 1952, Laurens has launched new collections that have been designed to bring their unique vision to a wider audience. They’ve outdone themselves in 2012 with the spectacular new ladies Colorato Collection. Available in an array of bright primary colors, Colorato timepieces present a compelling case that one watch is not enough.

Laurens Colorato
GW41B924Y
Laurens Colorato
GW41B928Y
Laurens Colorato
GW41J906Y
Laurens Colorato
GW41B923Y
Laurens Colorato GW41B924Y Laurens Colorato GW41B928Y Laurens Colorato GW41J906Y Laurens Colorato GW41B923Y
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All Laurens Colorato models feature a colorful plastic case with a coordinated unidirectional rotating bezel and a protected crown. The matching dial features a date window at 3 o’clock, along with a practical magnifying window on the durable mineral glass crystal. Colorato timepieces are powered by a precision quartz movement and are water resistant to 160 feet.

It’s never been easier to coordinate the watch on your wrist with the outfit you’re wearing. What’s it going to be? The red Colorato, the blue one, the yellow, or the green? It’s up to you to decide. These casual diver-style fashion statements are so affordable that you could easily make a case for owning all of them.

If you’d like to see what one of these colorful beauties looks like on your wrist, contact an authorized Laurens dealer today. Whatever your mood, and whatever you’re wearing, there’s a Colorato timepiece just for you.

Gevril Group US Agent for Laurens Watches

Gevril GroupGevril Group is the sole US agent for Laurens Watches. Contact us, by email or at 845-425-9882.

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Gio Monaco Creative Visionary Dr. Giuseppe “Nuccio” Ascione Passes Away


by John Sealander  

Watch Industry Pays Tribute to a Talented
Designer’s Lifelong Search For Beauty

Gio Monaco WatchesDr. Giuseppe AscioneDr. Giuseppe Ascione was well on his way to a career as a lawyer when his passion for music, the arts, and fine timepieces led him in a different direction. Already successful, Giuseppe left the law and joined his older brother Michele’s jewelry company as a designer. In the late 1990’s, the two brothers decided to turn their passion for fine timepieces into a new company named after the inventor of musical notes and patron saint of their hometown of Arezzo, Italy, Guido Monaco.

Il Dott. Giuseppe Ascione era un promettente avvocato quando la sua passione per la musica, l’arte e l’orologeria l’ha condotto in una direzione completamente diversa. Già avvocato di successo, Giuseppe lasció la sua professione per unirsi all’attività del fratello Michele come designer nel campo della gioielleria. Verso la fine degli anni 90’, i due fratelli decisero di trasformare la loro passione per l’orologeria in una nuova società che prende il nome da Guido Monaco, inventore delle note musicali e santo patrono della loro città natale, Arezzo.

The company was called Gio Monaco and its international success can largely be attributed to Dr. Giuseppe Ascione and his unique creative vision. When Giuseppe passed away in November, the watch industry lost one of its shining lights.

La società fu chiamata Gio Monaco, il cui successo internazionale puó essere largamente attribuito al Dott. Giuseppe Ascione e alla sua creatività. La dipartita di Giuseppe nel Novembre 2012 segna una grossa perdita per il mondo dell’orologeria.

Giuseppe’s insight and good taste were the inspiration for some of the industry’s most innovative timepiece designs. In less than ten years, the Ascione brothers introduced over 30 collections that showcased the special marriage of Giuseppe’s design skills and his brother’s technical expertise. Each collection was unique, but all bore the stamp of the Ascione brothers and their patron saint, the inventor of the musical note.

L’introspezione e il buon gusto di Giuseppe furono ispirazione per alcuni dei design più innovativi dell’industria orologiera. In meno di dieci anni, i fratelli Ascione introdussero oltre trenta collezioni che fanno mostra del matrimonio tra l’abilita’ di designer di Giuseppe e la conoscenza tecnica del fratello Michele. Ogni collezione é unica, ma sempre caratterizzata dal marchio dei fratelli Ascione e del patrono Guido Monaco.

Giuseppe’s Beautiful Designs

With their beautiful stylized roman numerals and spectacular 3-D patterned dials, Gio Monaco creations like the Hypnos and Geopolis Collections became instant hits at Switzerland’s prestigious Baselworld Fair.

Le creazioni Gio Monaco come Hypnos e Geopolis, dai bei quadranti con numeri romani stilizzati e spettacolari motivi tridimensionali, hanno subito acquisito rilievo alla prestigiosa fiera dell’orologeria Baselworld.

Gio Monaco Geopolis Gio Monaco Hypnos
Gio Monaco Geopolis 379-A Gio Monaco Hypnos 676-A
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The world will miss Giuseppe and his optimistic approach to life. Throughout his life, Giuseppe shared a passion for music and everything that was beautiful. Although Dr. Ascione is no longer with us, his legacy remains in the wonderful timepieces he created for Gio Monaco. Giuseppe once said, “Where time is, there is thought.” We’re certain that watch aficionados around the world will be thinking of him, whenever they look at one of his beautiful creations.

Il mondo dell’orologeria sentirà la mancanza di Giuseppe e del suo ottimistico approccio alla vita. Per tutta la sua vita Giuseppe fu amante della musica e dell’arte in generale. Anche se il Dott. Ascione non é più tra noi, ci lascia la sua eredità negli orologi disegnati per Gio Monaco. Una volta disse: “Dove c’é il tempo c’é il pensiero”. Siamo certi che gli appassionati di orologi di tutto il mondo penseranno a lui ogni volta che ammireranno una delle sue creazioni.

About Gevril Group

Gevril GroupWatchmaker and wholesale watch distributor Gevril Group is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury, Swiss and fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Please subscribe to the Gevril Group newsletter and blog digest.

Johan Eric – Copenhagen Coat of Arms Caseback


by John Sealander  

When King Frederick III of Denmark granted the Coat of Arms of
Copenhagen in 1661, he also granted the citizens of Copenhagen the same rights to own property as the Danish nobility.

They seem to have liked watches ever since.

Johan Eric WatchesCopenhagen Coat of ArmsThe historic Copenhagen Coat of Arms has long been a symbol of Denmark’s remarkable freedom of expression and creative spirit. As a founding member of the United Nations and the country ranked as having the world’s highest level of income equality, Denmark is considered by some to be the happiest country on earth.

What makes the citizens of Denmark so happy? There are many reasons, but the citizens of this small country have certainly developed an appreciation for the finer things. Danish designers like Jacob Jensen and Arne Jacobsen have become world famous for designs that focused on the user; while maintaining a respect for natural materials, and showing a remarkable attention to detail.

It is no surprise that the watch industry was an early beneficiary of Denmark’s unique design esthetic. To this day, Danish timepieces are prized for their beauty and functional simplicity. Johan Eric continues this Danish tradition of fine design with a superb collection of timepieces that exemplify the simplicity and clean lines that have made Danish Design famous around the world.

Copenhagen Coat of Arms Engraving on Johan Eric Caseback
Copenhagen Coat of Arms Engraving on Johan Eric Caseback

Slim, modern lines, superb craftsmanship and great value characterize all Johan Eric watches. On the back of each of these fine timepieces is an engraving of the famous Copenhagen Coat of Arms. Johan Eric is extremely proud of its Danish roots. The beautiful Johan Eric Skive, Hobro, Streuer, Tondor, Agersø, Helsingør and Vejle Collections are each named after a different Danish city. The distinctive laser engraving on each stainless steel caseback is another way of celebrating the brand’s unique Danish heritage.

Buy Johan Eric WatchesEach of Johan Eric’s stunning contemporary designs is paired with a high quality quartz movement, for reliable, trouble-free operation. The fit and finish of these watches is impeccable and seldom found on timepieces at this price point. To see how attractive the influence of Copenhagen can look on your own wrist, look for the authorized Johan Eric dealer nearest you. Even though the finely etched engraving on each caseback is enchanting, we think you’ll want to wear your new watch dial side up.

Gevril Group US Agent for Johan Eric Watches

Gevril GroupGevril Group is the sole US agent for Johan Eric Watches. Contact us by email or call 845-425-9882.

In Europe, the Johan Eric brand is distributed by Gevril Group Europa.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Johan Eric Watches on Facebook and Twitter.

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Giulio Romano – Emblem of Italy Caseback

by John Sealander  

From the multi-talented Renaissance painter who is the brand’s
namesake, to the Italian coat of arms on every caseback,

Giulio Romano timepieces are a celebration of Italy’s heritage.

Giulio Romano WatchesIt’s no surprise that that the enormously talented Mannerist painter Giulio Romano became the namesake for an exciting new collection of Italian timepieces. From their unique stainless steel crown with seven raised dots, to the Italian coat of arms engraved on each caseback, every Giulio Romano timepiece is a celebration of Italy’s rich cultural heritage.

Emblem of ItalyThe emblem of Italy, engraved on the back of each watch, represents the richness and diversity of Italy. The five-pointed star, or stellone d’italia, represents the protection provided by the army of the Italian Republic.

The gear in the center represents the Italian constitution that governs the republic of Italy and the willingness of the Italian people to work hard to achieve their goals. The oak and olive branches flanking this cogwheel represent the beautiful landscape of Italy and the productivity of the fertile land. When this emblem was first proposed in 1946 under the leadership of Alcide De Gasperi, it was put to a vote of the Italian people who chose the design themselves.

Italy uses this distinctive coat of arms to this day and it has become a source of pride to all Italians. To further celebrate its Italian roots, each Giulio Romano Collection is named after a different region in Italy and shows off a different aspect of Italian style and design.

Giulio Romano Emblem of Italy Caseback Engraving
Giulio Romano Emblem of Italy Caseback Engraving

Buy Giulio Romano WatchesThe Giulio Romano Toscana, Ferrara, Pescara, Piemonte, Rimini, and Termoli Collections all pay homage to Italy’s unique sense of style and color. These strikingly original and surprisingly affordable designs are powered by a precision quartz movement and are water resistant to 160 feet. Like Italy itself, there is something for everybody in these impressive new Italian inspired timepieces. What part of this rich Italian heritage will appeal to you? Well, you’ll have to contact an authorized Giulio Romano dealer and see for yourself.

Gevril Group Worldwide Agent for Giulio Romano Watches

Gevril GroupGevril Group has worldwide rights to the distribution of Giulio Romano Watches. Contact us by email or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Jowissa Pyramid Collection


by Adrian Herscovici  

JOWISSA Quality Swiss Watches Since 1951An overview of the watches produced by Jowissa reveals a common thread: a Swiss watchmaker that dares to combine different materials and shapes in its designs to create watches that are anything but ordinary. The Pyramid Collection is no exception and represents a fine example of what the brand does so well – fuse style with originality and affordability.

The name Pyramid refers, quite literally, to the shape of the watch’s crystal, which is made of tempered mineral glass in a pyramid cut. The shape also resembles the lower half of a brilliant-cut diamond turned upside down, infusing the design with an inherent gemstone quality that can be dressed up or down.

On some models, the pyramid-cut crystal enhances the watch’s elegance; on others, it adds to the watch’s playfulness. The choice of a strap or bracelet is a factor: models paired with an alligator-patterned leather strap range from casual chic to more refined in appearance, while those with a ceramic two-tone bracelet are great for everyday wear.

Either way, the pyramid-cut crystal is attractive and original. Most watch crystals fit into the inside of a surrounding bezel, whereas the Pyramid’s crystal extends over the entire dial of the watch, thus doing away with the bezel as an important exterior component. Moreover, this design amplifies the Pyramid’s symmetrical qualities.

Jowissa Pyramid J5-256-XL Jowissa Pyramid J5-258-XL Jowissa Pyramid J5-257-XL
Jowissa Pyramid J5-256-XL Jowissa Pyramid J5-258-XL Jowissa Pyramid J5-257-XL
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As is the case with any multifaceted gemstone, the pyramid-cut crystal refracts light, meaning that depending on the angle in which the watch is viewed, the elements on the dial may twinkle and shimmer. To ensure this does not hinder legibility, Jowissa chooses short but wide watch hands that minimize the effect on the wearer’s ability to tell time.

Similarly, dial embellishments on Pyramid watches are limited to allow the refracted light to enhance the dial colors and textures, including mother-of-pearl on some models. Pyramid models that use decorative stones as hour markers also have a date function, while those with no markers on the dial are time-only pieces in keeping with the relatively uninhabited aesthetic. In every case, the circular and celestial quality of the watch’s dial and case designs is an attractive counterbalance to the geometric pyramid-cut crystal.

Jowissa Pyramid J5-214-XL Jowissa Pyramid J5-215-XL
Jowissa Pyramid J5-214-XL Jowissa Pyramid J5-215-XL
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All of the cases are made from stainless steel and are 36 mm in diameter, which in sizing terms is a comfortable medium and appropriate for formal or casual wear. Technical details include water resistance to nearly 100 feet and accurate Swiss made quartz movements made by Ronda or ETA.

Buy Jowissa PyramidJowissa celebrated its 60 year anniversary in 2011. The Pyramid Collection, like other collections in the Jowissa catalog, depicts the personality of this established brand so well and points to its ideals for the future – forget the ordinary, embrace the exceptional and unexpected.

Contact an authorized Jowissa dealer today.

Gevril Group US Agent for Jowissa Watches

Gevril GroupGevril Group is the sole US agent for Jowissa Watches. Contact Karen Norman, Jowissa Brand Manager, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Edox Goes To Hollywood

Looper


by John Sealander  

Is it any surprise that the best time travel movie of 2012
turned to Edox for the film’s signature timepieces?

Edox Swiss WatchesLooper, a new movie set in the year 2074, depicts a future world where time travel has been invented but immediately outlawed. As is often the case with outlawed practices, it is the outlaws themselves who end up using time travel for their own purposes. To dispose of bodies secretly, crime bosses sent their victims into the past, where hired guns, called “Loopers” dispose of them.

In this well-received action thriller, many of the cast are seen wearing Edox watches. The producers of Looper felt that Edox brought just the right look to their futuristic film. Adam Boyer, who plays Tye in the movie, is seen sporting a spectacular Classe Royale Big Date Chronograph. Garrett Dillahunt, who plays Jesse, wears a similar Classe Royale Chronograph with a Day/Date indicator at three o’clock and a black rubber strap. Kevin Stillwell, as a hired gunman, sports the GMT version of this striking square face timepiece.

Looper Actors Wearing Their Edox Classe Royale Timepieces

Adam Boyer Garret Dillahunt Kevin Stillwell
Adam Boyer Garret Dillahunt Kevin Stillwell
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With their dramatic futuristic looks, the boldly styled, 40 mm Classe Royale Collection adds a touch of authenticity to this science fiction thriller. In the past, or in the future, there is no mistaking what time it is with one of these bad boys on your wrist.

Looper wasn’t the only Hollywood production that has turned to Edox for answers. The producers of Community, a popular television comedy series set at a fictional community college, also contacted Edox recently. Six Edox watches have already left Switzerland and are on their way to the show for use in future episodes.

Time and time again, Edox has been contacted by producers and directors of Hollywood movies and television series to procure distinctive watches for their productions. Edox timepieces have a reputation for their unique designs and producers know they will add to the look they are trying to achieve. You don’t have to be an actor, a producer or a racing driver to appreciate Edox’s signature style and quality however. All you have to do is go to your nearest authorized Edox dealer and ask to see your favorite collection.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.



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