Fortis Swiss Watches First 100 Years 1912-2012

The first Fortis factory began commercial watch production in 1912 opposite the Grenchen train station in Switzerland.

During their first 100 years, Fortis hasn’t just gone faster, further and deeper than other watch companies; they’ve re-defined horology.

Fortis WatchesStarting in March 2012, Fortis will celebrate their 100 Year Jubilee. There is certainly plenty to celebrate. The history of Fortis is a history rich with innovations and accomplishments. As far back as 1926, this 100-year-old company was surprising the world with technical achievements that both amazed watch aficionados and delighted customers.

Fortis Develops First Automatic Watch

Fortis was the first in the world to develop a practical self-winding automatic watch movement. The revolutionary Harwood Automatic became such a classic that Fortis has reissued it twice over the years.

John Harwood Inventor
of the Automatic Watch
Lady Hay Wears Hammond Automatic Watch on
Count Zeppelin 1929 Around the World Journey
Lady Drummond Hay
Glancing at the Time
John Harwood Inventor of the Automatic Watch Lady Hay Wears Hammond Automatic Watch on Count Zeppelin 1929 Around the World Journey Lady Drummond Hay Glancing at the Time

Harwood Prototype
Front View
Harwood Prototype
Back View
Harwood Prototypes on
Blueprint Background
Harwood Prototype - Front View Harwood Prototype - Back View Harwood Prototypes on Blueprint Background

Fortis Invents Automatic Chronograph Alarm Watch

As the company grew, more innovations followed. Fortis brought the first waterproof Swiss watches to the world with their popular Fortissimo models. Fortis began manufacturing their first chronographs in 1937 and it wasn’t long before they mastered these complex mechanisms. In 1997, 60 years after their first chronograph, Fortis patented the world`s first automatic chronograph alarm watch. This beautifully complex mechanical alarm watch is still highly prized by collectors today.

Fortis Fortissimo Automatic Bumper Watch Fortis Impression Alarm Chronograph Watch
Fortis Fortissimo Automatic Bumper Watch Fortis Impression Alarm Chronograph Watch

Fortis Blasts Off into Space

As Fortis solidified its reputation as a technical leader, people began to notice. A Fortis timepiece became an essential piece of equipment for discriminating pilots and aviators. When these aviators became astronauts and ventured into the new frontier of space, Fortis came along for the ride. Some of the original Mercury astronauts chose to wear the Fortis Spacematic watch.

Original Mercury Astronauts
Fortis Mercury Astronauts

During the Russian-German space mission to the MIR space station in 1997, the Fortis Cosmonaut Chronograph was the mission’s official timepiece. To this day, all cosmonauts and astronauts leaving the Yuri Gagarin Cosmonaut Training Center in Russia receive a Fortis watch as part of their official space equipment. Fortis also still has the distinction of being the first watch worn in open space, after a Fortis watch was worn outside the spacecraft on an early Russian spacewalk.

Fortis Watches in Space


Fortis has already let it be known that it would enjoy being the first watch on Mars, with the release of their spectacular Mars 500 commemorative edition.

Fortis Mars 500


Fortis Flipper World’s First Fashion Watch

At the same time that the space race was changing the world of technology, pop culture was changing society itself. Fortis was at the forefront of this cultural shift with it’s innovative new Flipper watch. Fortis Flipper Black Dial WatchWhile other Swiss watch companies were going out of business with the advent of new inexpensive quartz technology, Fortis embraced the quartz watch and created one of its most popular models ever.

The innovative Flipper was an instant hit with its colorful plastic case and interchangeable bezels. The watch became a cult classic when celebrities like The Rolling Stones, Roman Polanski, and the late Leonard Bernstein began wearing it.

Some say the watch was even instrumental in the election of the late former American president Ronald Regan. The popular Flipper was the world’s first fashion watch and became a top seller in over 40 countries.

I Like Flipper Campaign Fortis Ronald Regan Flipper Watch
I Like Flipper Fortis Ronald Regan Flipper Watch
Colorful Assortment of Fortis Flipper Watches
Large Assortment of Colorful Fortis Flipper Watches

Preeminent Fortis Pilot Watch Collections

Even though the company was producing one of the world’s most popular quartz watches, Fortis was not content to rest on its laurels. On the company’s 75th anniversary, Fortis began an ambitious program to re-launch the mechanical watches that had established the company’s reputation.

Not only was the historic Harwood automatic successfully reintroduced, so were many of the legendary pilot’s watches that had made the company a favorite with aviators worldwide. The result was a whole new generation of pilots who began wearing a Fortis watch on their wrist. The Fortis success in reintroducing the mechanical wristwatch did not go unnoticed in the industry. Many say that this Fortis initiative, which began in 1987, marked the beginning of the current renaissance of mechanical watches.

Fortis Mens 638.10.11.M B-42
Official Cosmonaut
Black Dial Chronograph Watch
Fortis Mens 635.10.11.L.08 B-42
Pilot Professional
Black Dial Chronograph Watch
Fortis Mens 635.10.12.L.01 B-42
Flieger Automatic
White Dial Chronograph Watch
Fortis Mens 638.10.11.M B-42 Official Cosmonaut Black Dial Chronograph Watch Fortis Mens 635.10.11.L.08 B-42 Pilot Professional Black Dial Chronograph Watch Fortis Mens 635.10.12.L.01 B-42 Flieger Automatic White Dial Chronograph Watch

Fortis Limited Art Editions

100 years after it was founded in Grenchen, Switzerland, Fortis continues to set the pace for other watch companies to follow. There are Fortis watches on board the International Space Station. Fortis watches were part of a real time Russian simulation of a flight to Mars to see if man can withstand the rigors of extended space travel. Even internationally renounced artists like Michael Mattern, Andora, Rolf Sachs and Frank Burmann have gotten on the Fortis bandwagon, creating spectacular limited “art editions” for the company.

Where is Fortis going next? It’s impossible to say. One thing is certain though. The next 100 years will be even more exciting than the first. Fortis will continue to follow man into space. They will continue to lead the world in technical innovation. There are even rumors that the popular Flipper will be returning soon.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the official Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Versace for H&M Commercial Sells More Than High Fashion


by Ivo Jackson  

Eccentric and Surreal Versace for H&M Advertisement

Versace for H&MTrue to the glamorous, colorful, and creative style of Versace, the Versace for H&M television commercial is an eccentric and surreal advertisement that has taken the fashion world by storm. This one-minute long high-concept film conveys the vision of designer Donatella Versace who is the Creative Director of the world-renowned fashion house started by her late brother, Gianni Versace. The exquisite scenery, an outrageous yet un-narrated plot, as well as beautiful models and clothing combine to create a sense of mystery and intrigue that reaches its apex when, at the end, viewers learn just who is behind the scenes. Although the film itself may be difficult for some to follow, the message is clear: Whether you buy off the runway or off the rack, Versace is your style!

Donatella Versace Brings High Fashion to the Masses

The beautifully strange concept the Versace for H&M commercial is based on is the central idea of the Versace for H&M brand, which is about bringing high fashion to the masses. The setting is a golden model factory where an unknown blonde puppet master creates clones in her own image. Apparently the clones must be trained to function like their creator, so the viewer observes models in mazes, cages, and on hamster wheels, all getting into shape and learning how to carry themselves, as the all-seeing eye of their mistress watches and maintains control.

Vesace Clones at Work Donatella Clone Puppe

When they are finished, the models are well dressed and perfectly poised, and it is at that point that the viewer learns who the benevolent puppet master is — and it’s Donatella Versace herself. Donatella then looks into the camera and says, “My house, my rules, my pleasure.”

Donatella Versace H&M CommercialAlthough the commercial plays like an abstract dream, the message does make sense. As an international style leader, Donatella Versace desires to mass produce and share her style with the world. As a fashion makeover missionary, Donatella Versace realizes that while exclusivity brought the brand to the fashion forefront, affordability will take Versace into the future. Selling more than clothes, but a grand idea, the commercial invites fashionistas of all income brackets to experience the creative splendor that is the House of Versace.

Because of Donatella Versace’s vision, the brand can experience the best of both worlds – high end exclusivity for current collections and more affordable accessibility for classic and iconic pieces that have helped build the brand through the years. So, instead of searching high and low in luxury consignment and resale shops for vintage Versace, the style conscious can buy them new from a department store they already frequent — that is, for the limited amount of time these items stay on the rack.

Versace for H&M Skirt Versace for H&M Jacket Versace for H&M Dress Versace for H&M
Leather Jacket
Skirt $129 Jacket $129 Dress $199 Leather Jaceket $299

Donatella Launches Successful Versace Watch and Jewelry Lines

Versace WatchesAfter her brother Gianni’s murder in 1997, Donatella Versace inherited the role of Creative Director for the company. Under her leadership, the House of Versace has continued to dominate the 21st Century, with Jennifer Lopez’ donning of Donatella Versace’s now famous Green Dress at the 2000 Grammy Awards marking the beginning of a new era and making Versace a household name.

Donatella Versace is also responsible for introducing the highly successful Versace luxury watch and jewelry lines. Her limited edition signature watch, the DV One Cruise, is one of the most coveted luxury watches among the fashion elite.

DV One Cruise
Chronograph
26CCS9D800 S872
DV One Cruise
Chronograph
28CCP1D001 S001
DV One Cruise
Chronograph
28CCP16D282 S585
DV One Cruise
Chronograph
28CCP15D111 S111
Versace Ladies 26CCS9D800 S872 DV One Cruise Collection Red Dial Chronograph Versace Ladues 28CCP1D001 S001 DV One Cruise Collection White Dial Chronograph Versace Ladies 28CCP16D282 S585 DV One Cruise Collection Blue Dial Chronograph Versace Ladies 28CCP15D111 S111 DV One Cruise Collection Pink Dial Chronograph

If you’re interested in acquiring a new DV One Cruise watch for yourself, contact your authorized Versace watch retailer.

Gevril Group US and Caribbean Agent for Versace Watches

Gevril GroupGevril Group is the sole US and Caribbean agent for Versace Watches. Contact Lisa DeLorenzo, Versace Brand Manager, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Orange is the New Black


by John Sealander  

Now that everyone from Michael Kors to Donna Karan has declared opulent orange to be the hot new fashion color for 2012, don’t you wonder where they got the idea?

Orange is the New BlackOrange is in this year! Top fashion designers including Michael Kors, Cynthia Rowley, Max Azaria and Donna Karan have all made this hot new color a big part of their Spring 2012 ready to wear collections. Pantone, the color authority for designers around the world, has even declared that Tangerine Tango is the 2012 color of the year.

Where do you think all these designers discovered the opulence of orange? They might have just looked at their wrist. Many of the world’s most popular wristwatches were incorporating this color in their designs long before the fashionista’s discovered it.

Maybe these designers noticed the sporty looking orange Haurex Caimano. This spectacular Italian design features a two-tone orange color scheme with a dark orange dial and lighter orange plastceramic case and strap. This distinctive 45mm diver style is powered by a quality quartz movement and is water resistant to 100 meters.

It is just as likely that they might have seen something in the innovative new Haurex Ink collection. These beautiful watches feature colorful anodized aluminum cases in a wide variety of colors, including a spectacular women’s Ink model in bright orange.

High visibility orange has always been a popular color for diver’s watches. Just look at the new Swiss Calibre Marine Orange Rubber Date Watch. With a bright orange rotating bezel and matching silicon strap, this watch is hard to ignore.

The Swiss Calibre Immersion Orange Dial offers another view of how watchmakers utilize this popular color. This handsome watch utilizes a bright orange dial with contrasting bar-shaped indices to provide maximum visibility under any conditions.


More Orange Watches

3H Italia
Ref. 441AN
Haemmer
Ref. HC-07
Johan Eric
Ref. JE5001-04-001.79
3H Italia  441AN Haemmer Mens HC-07 Invader Orange Accents Oversize Black Dial Chronograph Watch Johan Eric JE5001-04-001.79

 

Fortis
Ref. 647.11.42.SL.20
Viceroy
Ref. 432099-45
Paris Hilton
Ref. 138.4320.99
Fortis 647.11.42.SL.20 Viceroy Ref. 432099-45 Paris Hilton Ref. 138.4320.99

 

We can’t tell you exactly how long you’ll be seeing orange on the world’s fashion runways. Like Heidi Klum always says “one day you’re in, and one day you’re out.” We can tell you where to find next year’s hot color however. Just look at your wrist. Maybe it’s yellow, or purple, or green. These days, it’s almost certain that you can find your favorite watch in any color under the rainbow.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Edox Miss Geico Enjoys Highly Successful 2011 Racing Season


by Ivo Jackson

Miss Geico Triple Crown LizardHeralded as one of the fastest powerboats in the world, Miss GEICO Racing dominated the 2011 US offshore powerboat racing season with eight first place victories. The world-renowned 50-foot neon green catamaran is probably the most recognized powerboat in racing today, with a superior team at the helm pushing Miss GEICO, and American offshore powerboat racing, to a new level.

Marc Granet - Scott BegovichOne of the winningest teams in offshore powerboat racing, the Miss GEICO racing team — founded by Yellow Pages heir John Haggin — and piloted by driver Marc Granet and throttleman Scott Begovich, is committed to excellence, and this commitment translates into superior performance in every race. This winning strategy has won myriads of fans to the electrifying Miss GEICO powerboat and racing team.

This year, the Miss GEICO racing team won almost every race in which they competed, with eight total wins including the Super Boat International (SBI) World Championship and the Offshore Powerboat Association (OPA) World Championship races. The Miss GEICO powerboat racing team are five-time SBI world champions and seven-time OPA world champions. The 2011 racing season didn’t disappoint, with wins throughout and a stellar finish.

The Miss GEICO 2011 Racing Win Record

May 20-22 – SBI Cocoa Beach, Florida – First Place
June 17-19 – OPA Sunny Isles, Florida – First Place
July 1-3 – SBI Sarasota, Florida – First Place
July 29-31 – OPA Saint Clair, Michigan – First Place
September 23-25 – OPA Solomon’s Island, Maryland – First Place
September 30-October 2 – SBI Clearwater, Florida – First Place
October 6-9 – Orange Beach, Alaska (OPA Worlds) – First Place
November 7-13 SBI (SBI Worlds) Key West, Florida – First Place

Edox Miss Geico Racing Limited Edition Chronograph

Edox Swiss WatchesAlso known for precision and superior performance, Edox is the official watch of the Miss GEICO racing team. Made with the finest materials and the most advanced Swiss engineering, Edox high-performance water resistant sports timepieces are popular with both competitors and their fans, and for good reason. The exemplary style and function of Edox watches surpasses all competition, as does the Miss GEICO offshore powerboat and racing team.

Miss Geico No. 113 Edox Miss Geico
Miss Geico 113 Edox Miss Geico

Now, Edox has introduced the Edox Miss Geico Racing Chronograph, limited to only 113 pieces worldwide, with the ambition of capturing the spirit of the Miss Geico offshore powerboat in every respect, from precision to performance.

Edox Mens 10304 37NJ NJ Miss Geico Racing Limited Edition Chronograph Watch


About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Versace Introduces New DV One Cruise Fall-Winter 2011-2012 Collection


by John Sealander  

A Brand New Spin on a Fashion Favorite

Versace WatchesDonatella VersaceWhen Versace introduced the world to the DV One in 2005, the watch became an instant classic. The iconic design personified the company’s luxurious style and quickly became the brand’s signature timepiece.

Six years later, Versace is launching a brand new version of the popular DV One Cruise Collection, inspired by the spectacular DV One Cruise Limited Edition, designed by Donatella Versace herself.

The new DV One Cruise Collection is more eclectic, colorful, and essential than ever. The six watches in this collection come in two different styles and a dazzling array of color combinations. The overall effect, characterized by mix-and-match materials, bold color combinations, and a pop culture vibe, is pure Versace.

Versace DV One Cruise Fall-Winter 2011-2012 Collection


Like the original DV One, these six colorful chronographs feature high tech ceramic cases and precision Swiss made automatic mechanical movements. Three of the new watches are equipped with a tachymeter bezel for a sporty, casual appearance. The remaining three are encrusted with colored precious stones in hues that perfectly complement Versace’s Fall-Winter 2011-2012 line.

The daring juxtaposition of different materials gives this collection its unique look. Colorful reptile patterned leather straps are paired with a high-tech white ceramic case that is encircled by a jewel encrusted metal bezel to create a harmonious fashion-forward style that could only come from Versace.

Versace Ladies 26CCS9D800 S872
DV One Cruise Collection Red Dial Chronograph
Versace Ladies 28CCP1D001 S001
DV One Cruise Collection White Dial Chronograph
Versace Ladies 26CCS9D800 S872 DV One Cruise Collection Red Dial Chronograph Versace Ladies 28CCP1D001 S001 DV One Cruise Collection White Dial Chronograph

Versace Ladies 28CCP16D282 S585
DV One Cruise Collection Blue Dial Chronograph
Versace Ladies 28CCP15D111 S111
DV One Cruise Collection Pink Dial Chronograph
Versace Ladies 28CCP16D282 S585 DV One Cruise Collection Blue Dial Chronograph Versace Ladies 28CCP15D111 S111 DV One Cruise Collection Pink Dial Chronograph

The new DV One Cruise Collection not only continues the legacy of Versace fine timepieces, it raises the bar even higher.

If you are interested in acquiring one of these remarkable chronographs for yourself, please contact your authorized Versace dealer to reserve yours today.

Gevril Group US and Caribbean Agent for Versace Watches

Gevril GroupGevril Group is the sole US and Caribbean agent for Versace Watches. Contact Lisa DeLorenzo, Versace Brand Manager, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog summary. Your comments are welcome.

Versace DV One Cruise December 15 Launch Invitation


Versace WatchesVersace invites you to a cocktail party to celebrate the launch of the DV One Cruise Limited Edition Watch Collection, which will take place on Thursday, December 15, from 6pm to 8pm. Buyers and members of the media are asked to contact Maria at 1-866-425-9882 for information or to reserve a place.

Versace DV One Cruise December 15 Launch Invitation


Versace DV One Cruise Collection Selected Chronographs

Versace Ladies 26CCS9D800 S872
DV One Cruise Collection Red Dial Chronograph
Versace Ladues 28CCP1D001 S001
DV One Cruise Collection White Dial Chronograph
Versace Ladies 26CCS9D800 S872 DV One Cruise Collection Red Dial Chronograph Versace Ladues 28CCP1D001 S001 DV One Cruise Collection White Dial Chronograph

Versace Ladies 28CCP16D282 S585
DV One Cruise Collection Blue Dial Chronograph
Versace Ladies 28CCP15D111 S111
DV One Cruise Collection Pink Dial Chronograph
Versace Ladies 28CCP16D282 S585 DV One Cruise Collection Blue Dial Chronograph Versace Ladies 28CCP15D111 S111 DV One Cruise Collection Pink Dial Chronograph

If you’re interested in acquiring a DV One Cruise watch for yourself, contact your authorized Versace watch retailer.

Gevril Group US and Caribbean Agent for Versace Watches

Gevril GroupGevril Group is the sole US and Caribbean agent for Versace Watches. Contact Lisa DeLorenzo, Versace Brand Manager, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog summary. Your comments are welcome.



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