The House of Versace is known for its iconic styling, superior quality, and exquisite design. Versace takes craftsmanship and creativity to new heights, continually redefining style for celebrities and consumers alike. As one of the world’s leading fashion brands, we look to Versace for new trends, yet one of its most iconic elements, the Greek key design, dates back to ancient Greece.
Classic Antiquity Meets Contemporary Fashion
The Greek key is made of an interlocking rectangular pattern constructed from one continuous line. This pattern, also known as a Greek fret, was often used as a border or a band typically seen on temples and pottery. Gianni Versace, founder of Versace and lover of Greek mythology, saw this symbol as the perfect embellishment for his designs.
The Greek key soon became a quintessential characteristic of Versace, demonstrating their ability to blend both classic and modern influences, to create clothing and accessories unlike anything else on the market. The Greek key pattern blends seamlessly into even the smallest details, such as a watch strap or watch bezel. The iconic Versace V-Signature watch collection features a rose-gold Greek key bezel supported by two oversized lugs that are also in the shape of the Greek key. This creates a unique timepiece that compliments the entire V-Signature clothing line.
History of the Greek Key
Although the Greek key is one of the most recognizable ancient Greek elements, few are aware of its symbolic meanings or special origins. In Greek mythology, the Greek key motif is a representation of the labyrinth in the story of Theseus and the Minotaur. Other interpretations of the Greek symbol refer to its geometric characteristics that embody the Meander River, located in modern-day Turkey. This Meander is known for its meandering twists and turns, symbolic of the eternal flow of life.
Versace Greek Key Metaphors
The Greek key represents infinity and unity. Citizens of ancient Greece believed their gods and goddesses were immortal; perhaps this is a reason the Greek key was incorporated in sacred temples and tombs. In the fashion world, the Greek key personifies the Versace brand, whose innovative designs and glamorous trends are timeless. The legendary fashion icon creates clothing and accessories that will never go out of style.
The ancient Greeks adorned patterns on everything, including battle armor. Decorative elements, such as the Greek key, embellished the armor of ancient Greek warriors. It distinguished each soldier making him more recognizable on the battlefield. This use of elaborate and expensive decoration served to display a warrior’s rank in society, providing him with added fortitude and perseverance.
Usage of the Greek Key Design
This phenomenon corresponds beautifully with Versace’s use of the Greek Key in their writing instruments; both the Astrea and Olympia pen collections feature the same Italian style and other glamorous attributes typically ascribed to the Versace name. Pens enriched by Versace’s signature Greek key design and Medusa head logo provide a sense of vigor and style to written communication that is comparable to none.
The use of such imagery in the high fashion industry alludes to a time when the price of your clothing could determine not only your affluence and class, but your proximity to godliness. It is no coincidence that Versace adopted the Greek key as one of the brands most distinguished features. Versace aims to create elegant attire that empowers those who wear it.
Timepieces in the Vanitas, Leda, Couture, and V-Metal Icon collections utilize brilliant colors and elegant design in combination with the Greek key embellishment. These attributes allow the women accessorizing with these iconic styles to feel powerful yet beautiful, personifying the essence of a modern day Greek goddess.
Versace’s unmistakable balance of classical and modern influences produce the perfect blend of attitude and finesse fit for any attire. If you’re looking for the perfect addition to your wardrobe that will give you the vitality of a warrior and the poise of a Greek god or goddess, Versace may be right for you. A meticulously crafted watch or pen adorned with the Greek key and the Medusa head logo will provide you with impeccable confidence and sophistication. Such accessories will surely enhance your fashion repertoire.
About Versace Timepieces
Versace has long been known as a leader in the world of glamour and fashion. The evolution of the Versace style has demonstrated a perfect balance between the classical and modern. In every Versace watch creation is a commitment to the finest quality and a reflection of a long manufacturing tradition. This is demonstrated by the Greek key and Medusa logo, unmistakable design details that confer a distinctive signature and represent a definitive expression of the glamorous style of the Maison. The Italian style of the watches combined with the “Swiss Made” precision and innovation are parts of what makes the watches what they are.
Today the Versace brand is widely recognized as a leader in the world of luxury and renowned for its classic elegance. Timepiece collections range from $795 to $22,000 retail.