Donatella first started to expand the Versace brand when her brother Gianni, the founder of the company, gave her the gift of creating the Versus collection in 1989, a fusion line that she gave a rock-chic style. A fusion line is a less expensive version of the brand that still contains all the inherent DNA and desirability of the haute end items. Take, for example, that J.Lo wore a dress from the Versus collection for her comeback new single in the music video “I Luh Ya Papi”. Other celebrities such as Miranda Cosgrave and Leighton Meester have also swathed themselves in Versus Versace. In addition, the Versus collection hangs alongside the signature collection in retail locations.
Donatella, as Creative Director of the company, has continued to add categories to the Versace name, such as perfumes, hotels, jewelry and watches. Another extension is a Home Collection, and Versace has just released a new one called Via Gesù that models itself on the Palazzo, considered the It-bag, and debuted at the Salone del Mobile in Milan.
|Palazzo Versace Dining Chair||Versace Dining Chair With Medusa|
|Click to Enlarge Image||Click to Enlarge Image|
Donatella likes to stir things up, especially in her collections and that’s why they’re so popular, exuding a fearless and bold style. The Via Gesù Home Collection is equally provocative with sensuality as a major theme. For example, a baroque jacquard-upholstered sofa is called the Sextional, comprised of cushy cubes wrapped in colorful Versace baroque jacquards.
Of course, the characteristic symbols of Versace, the Medusa and the Greek Key, abound in the offerings in Via Gesù. Other pieces in the collection include a sofa with a Versace V sloping from the arms that contain secret drawers and have a Medusa head at the base; a dining table whose wooden legs remind of the architecture of the Via Gesù palace, highlighted by a new textile collection with neoclassical images alongside a view of the Palazzo Versace courtyard; the Duyal armchair and sofa decorated with African animals; and, the Zarrin armchair and sofa in leather reminiscent of a desert sunset.
|Versace Sofa With Sloping Versace V|
About Gevril Group
Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.