International Ad Campaign Captures Essence of Paris in Unique Style
Since 1885, the saint Honoré watch brand has been synonymous with the famous Paris Style, manufacturing unrivaled timepiece creations.
At the Baselworld 2012 international watch and jewelry show, saint Honoré unveiled a striking new advertising concept that brings three “stars” together into one image: the Eiffel Tower, French model Laurine, and the Opéra Watch. The new saint Honoré campaign, conceived by the Parker&Parker agency and shot by fashion photographer Sébastien Cottereau, celebrates the saint Honoré woman.
“This new campaign is all about style and dreams. It is dedicated to women and to Paris, two major themes of the saint Honoré brand. Around the world, Paris is recognized as the capital of trends and fashion. From Tokyo to New York, Dubai to Moscow, women everywhere have a great admiration for the French capital. It is an incredible asset and we wanted to show it at its best in an elegant, high-impact visual. The colors, the diamond pattern, the Eiffel Tower, Laurine herself — all come together to create a magical dream,” explains Olivier Birault, the brand’s CEO.
|New 2012 Saint Honoré Advertising Concept|
|Click to Enlarge Image|
The campaign is as innovative as the saint Honoré brand, and introduces the “French-damier” diamond motif, a new theme for the brand, and presents the very glamorous “Diamond Éclair” version of its best-selling Opéra watch.
The saint Honoré elegant style and watchmaking expertise attract lovers of contemporary design world over. Its timepieces have a unique character and are crafted with the finest materials, eye-catching details and the assurance of Swiss made quality.
Saint Honoré watches are like Parisian women: elegant, seductive and contemporary — and like the City of Light itself: a savvy blend of tradition, with its majestic avenues and attractive buildings, and innovation, with its trendy districts, fashion shows and festivals.
About Gevril Group
Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.