Louis Erard 31218 AA 21 – 1931 Moon Phase Watch and Matching Cufflinks


by Meehna Goldsmith  

Louis Erard WatchesThe name Louis Erard might not be immediately recognizable to those not entrenched in the watch world. The brand flies a bit below the radar, but this is a good thing because now you can be let in on a secret not too many people know about. Louis Erard makes great Swiss watches and they have been doing it under their own name since 1931. While the majority of watch houses put resources into quartz movements, Louis Erard made the decision to make house only mechanical movements, putting the mechanics center stage.

Louis Erard 31218 AA 21 – 1931 Moon Phase
Louis Erard 31218 AA 21 1931 Moon Phase
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The Louis Erard 1931 Men’s Moon Phase watch and cufflinks combination pays homage to our glowing orb in the night sky. In a nice-sized 42 mm stainless steel case, the 1931 Men’s Moon Phase watch features a silver-toned dial with a glorious yellow moon against a starry background at 6 o’clock. While the eye pulls towards the shapely crescents of the moonphase, its design doesn’t overwhelm the composition. Time ticks away on blued hands circling Arabic numerals and dagger hour indexes plus a blued seconds hand with a moon-crescent at its tip.

Louis Erard MK BM AA 02 – 1931 Moon Phase Cufflinks
Louis Erard MK BM AA 02 1931 Moon Phase Cufflinks
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The Louis Erard 1931 Men’s Moon Phase is more than just its name implies. In addition, the timepiece also incorporates a calendar with a day and month window sitting side by side underneath 12 o’clock and a blued pointer index circling the dial to indicate the date. The black leather strap with folding clasp that complements the silvery dial secures the watch to the wrist. This watch is not only classy and well-designed, it’s also very functional.

True to the Louis Erard philosophy, the 1931 Men’s Moon Phase runs on an automatic ETA 2824 calibre with Dubois Dépraz 9000 complication. The mechanics can be seen on view through the sapphire crystal caseback.

Louis Erard 31218 AA 21 – 1931 Men’s Moon Phase Watch

Key Features:

  • Special edition Swiss made timepiece with matching cufflinks available
  • Swiss ETA 2824 automatic calibre movement, Dubois Dépraz 9000 complication
  • Stainless steel case, diameter 42 mm, transparent caseback
  • Silver toned dial, day and date window at 12 o’clock, moon phases at 6 o’clock
  • Anti-reflective sapphire crystal
  • Black leather strap, steel folding clasp
  • Delivered in special box with seal, wax and vintage stationary
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Putting icing on the cake, the Louis Erard 1931 Men’s Moon Phase watch comes with matching steel cufflinks composed of central moonphases under mineral glass. This special edition duo comes in a beautiful presentation box. Purchase your Louis Erard timepiece from an authorized Louis Erard dealer.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Louis Erard 80 231 OR01 Excellence Moon Phase Chronograph Gold Watch


by Adrian Herscovici  

Enlightened, Haute and Extraordinary

Louis Erard WatchesThe Excellence collection from Louis Erard was introduced on the 80th anniversary of the company in 2011. To ensure this new collection remained faithful to the brand’s values, Louis Erard followed this proven recipe: strive to design timeless classics, stay committed to the traditions of haute horology and offer the brand’s watches at affordable prices – in all, a rare triad among Swiss mechanical watchmakers.

One jewel in the Excellence collection is Reference 80 231 OR01, a chronograph with a triple calendar, GMT and moon phase housed in a rose gold case. At the heart of the watch is a Swiss made ETA Valjoux 7751 automatic movement beating at 28,800 vibrations per hour, with 25 jewels, an Etachron regulator and a stop-second mechanism. The assembly of the 7751 supports an orderly design by overlapping the complications on the sub-dials.

Louis Erard 80 231 OR01 Excellence Chronograph
Louis Erard 80231OR01 Excellence Chronograph
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The chronograph is comprised of a central seconds hand, a 30-minute totalizer at 12 o’clock and 12-hour totalizer at 6 o’clock. The sub-dial at 9 o’clock is home to the constant seconds register and the GMT function, which features a hand with an arrowhead pointing to a corresponding 24-hour scale.

Three separate apertures within the other two sub-dials display the day, date and moon phase. The pointer-date hand stems from the central pivot and has a crescent shaped tip that edges the date printed on the rehaut. (Quick corrections of the day, date and month are easily managed with inset pushers on the side of the case.)

On the dial, thin Roman numerals, some of which are pruned by the sub-dials, allow the dial to remain bright and open. The Romans also create an air of antiquity, as do the blued hands. Recessed sub-dials also contribute to the well-ordered design. The dial is a silvered white and covered by a large sapphire crystal with anti-reflective coating on both sides.

The exquisite polished case is made of a full 70 g of 18k rose gold and measures 42 mm in diameter; its design is marked by simplicity, as any fine dress watch should be. The lugs, too, have no extraneous parts and jut purposefully from the case to accommodate the genuine crocodile leather strap, which has an 18k rose gold pin buckle. The caseback, also in rose gold, is secured by four screws and decorated with the emblem “LE” embossed in a script font along with the commemorative year “1931″.

Louis Erard 80 231 OR01 Excellence Moon Phase Chronograph 24-Hour 18k Rose Gold Watch

Key Features:

  • Swiss made timepiece
  • Swiss ETA Valjoux 7751 automatic calibre movement
  • Round 18k rose gold case, diameter 42 mm, decorated caseback
  • Silver toned dial, day and date window at 12 o’clock
  • Chronograph function, moon phases at 6 o’clock
  • Anti-reflective sapphire crystal
  • Genuine brown crocodile-pattern leather band with 18k rose gold pin buckle
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Like others in the Excellence collection, this watch has both classic and modern attributes. Its appearance, its inner workings and its case are characteristic of watches found in the upper echelon of Swiss made timepieces, but it remains available at a relatively modest price. Louis Erard is firmly committed to this principle of mixing classic design with haute horology and affordability. Contact an authorized dealer today for further details about this extraordinary gold timepiece.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Louis Erard Mens 44211AA01.BDC52 1931 Moonphase Silver Dial Watch

by Boris Pjanic  

Louis Erard WatchesLouis Erard Mens 44211AA01.BDC52 1931 Moonphase Silver Dial WatchLouis Erard put its first watch on the market in 1931. The new Louis Erard 1931 Collection Moonphase watch is a perfect example to demonstrate that expertise, flawless quality, and small complications can still go hand-in-hand with affordable pricing.

This timepiece features an automatic ETA 2824 movement with complication Dubois Dépraz 9000 to show the day, date, month and moonphase. The date is circled around the center of the dial while the day and month show in two separate windows above the center inside of the date circle.

The polished steel case which is quite large with 51mm in height and the silver dial under the anti-reflective bombed sapphire glass give this timepiece an elegant and classy look. In addition, when you turn this watch around, you can view the beautiful movement through the see-through caseback.

The gold accent indices on the dial, and the gold Arabic number 12 at 12 o’clock contrast the silver dial and provide excellent legibility that’s further enhanced by the gold hands. The golden indices and hands also give a kind of vintage feeling to this beautiful timepiece.

The golden moon on the dark blue background shows the moon which rotates on its axis once in the same time as it orbits the earth taking a little more than 29 days. The moonphase is a quite amazing complication on a mechanical watch, as you can see, and it’s a tremendous mechanical accomplishment to be able to adjust and account for the moonphase independent of the month, since a solar month can vary from 28 to 31 days.

When I got my first mechanical watch, it aroused a strong interest in how the moonphase works and how the relationship between earth and moon functions. It has been quite a learning experience, which I’m happy not to have missed.

Louis Erard Mens 44211AA01.BDC52 1931 Moonphase Silver Dial Watch

List Price: $3,825

Key features:

  • ETA 2824 Swiss automatic movement
  • Complication Dubois Dépraz 9000 to show the day, date, month and moonphase
  • 25 jewels
  • Stainless steel case with exhibition caseback, height 51 mm, width 42 mm, thickness 13.5 mm
  • Stationary stainless steel bezel
  • Tonneau silver dial with rose gold tone hand and hour markers
  • Day, date, month and moonphase functions
  • Anti-reflective sapphire crystal
  • Brown leather band with deployment buckle, width 22 mm
  • Water resistant up to 165 feet
  • 2-Year warranty

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact us, by email or at 845-425-9882.

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Gevril Mens 4511 GV2 XO Submarine Collection Moon Phase Black Dial Watch


by John Sealander  

Easy-to-Read and Hard to Ignore

GV2 WatchesGevril Mens 4511 GV2 XO Submarine Collection Moon Phase Black Dial WatchThis uniquely masculine GV2 timepiece combines the practical easy-to-read dial of a fine pilot’s watch with a bold, architecturally inspired design that will look fabulous on any man’s wrist. The large, aviator style round dial is encircled by a dramatic, square-shaped beveled edge case featuring a rose gold face with contrasting black PVD sides.

World travelers will appreciate the 24-hour subdial at 9 o’clock. This dial can be set independently to display GMT or any secondary time zone. There is also a date display at three o’clock and a beautiful moon-phase indicator at six o’clock.

The oversize 49mm XO Submarine watch is powered by a high quality Swiss-made quartz movement that has been engineered to provide years of reliable service. The PVD coated black stainless steel case is water resistant to 165 feet and comes fitted with a comfortable caoutchouc strap that complements the design perfectly. With its signature multi-colored, red tipped hands for hours and minutes, this watch will garner attention and start conversations wherever you go.

Like all GV2 watches, the XO Submarine Moon Phase Black Dial Watch represents a tremendous value. The robust quality and attention to detail found in this watch is exemplary. It’s exactly what you’d expect from Gevril. This is definitely a timepiece for a man who knows his own mind and isn’t afraid to let others know what he thinks. If you’d like to experience what it’s like to make a statement that’s hard to ignore, look for your nearest authorized GV2 dealer and reserve your XO Submarine Moon Phase watch today.

Gevril Mens 4511 GV2 XO Submarine Collection Moon Phase Black Dial Watch

Key features:

  • Precise Swiss quartz movement
  • Mineral crystal
  • Stainless steel case with imitation bezel ring, bi-directional turning inner ring using crown at 8 o’clock, width 49 mm, thickness 12.7 mm
  • Black dial, date window, moon phase window, 24 hour sub-dial, second hand feature, luminous hands and indices
  • Stainless steel bi-directional bezel
  • Black rubber band, 35 mm, with buckle
  • Water resistant up to 165 feet
  • 2-Year Warranty

Gevril Group US Agent for GV2 Watches

Gevril GroupGevril Group is the sole US agent for GV2 Watches. Contact us by email or call 845-425-9882.

In Europe, the GV2 brand is distributed by Gevril Group Europa.

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