Louis Erard 78 225 AA 06 – 1931 Chronograph


by Meehna Goldsmith  

Louis Erard WatchesDating back to 1816, the chronograph is one of the most useful complications in a watch even centuries after its invention. It was first developed by Louis Moinet and applied to astronomical equipment. Five years later it was commercialized by Nicolas Mathieu Rieussec, who designed one for King Louis XVIII in 1821 to time horse racing.

Even though the chronograph is a sporty complication, it can exude class and sophistication. All it takes is the right design to make it a timepiece that works in both casual and business environments. The Louis Erard 78 225 AA 06 chronograph from the 1931 collection hits that sweet spot allowing it to be a versatile player in any situation.

Louis Erard 78 225 AA 06 – 1931 Chronograph
Louis Erard 78 225 AA 06 1931
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Housed in a 42.5 mm stainless steel case, the Louis Erard 78 225 AA 06 timepiece features a rich chocolate brown dial. Brown dials aren’t commonly used, the default colors being silver, white or black. However, when the right tone of brown is chosen, it makes the watch a real standout—and Louis Erard really got this one right.

The chronograph dials are set against this beautiful brown dial with the 30 minute counter at 12 o’clock, the 12 hour counter at 6 o’clock and the crosshair running seconds at 9 o’clock. The watch’s yellow seconds hand adds nice contrast to the composition.

In the classic layout, the chronograph pushers surround the crown at 2 o’clock and 4 o’clock. In addition to the chronograph function, the Louis Erard 1931 78 225 AA 06 timepiece also provides the convenience of a date aperture at 6 o’clock within the 12 hour subdial. A watch isn’t finished until it’s got a strap, which can make or break the overall look of a watch. Louis Erard chose the right tone with the brown crocodile-pattern leather strap with a steel folding clasp.

All of Louis Erard’s watches are Swiss made and the Louis Erard 78 225 AA 06 employs a mechanical automatic ETA Valjoux 7750 calibre, one of the most reliable movements on the market. Part of the fun of a mechanical movement is seeing the moving parts, and the sapphire exhibition caseback allows this pleasure.

Louis Erard 78 225 AA 06 1931 Watch

Key Features:

  • Swiss made timepiece
  • Swiss mechanical automatic ETA Valijoux 7750 calibre movement
  • Stainless steel case, diameter 42.5 mm, transparent exhibition caseback
  • Brown dial, 12 hour and 30 minute counters at 6 and 12 o’clock, small seconds subdial at 9 o’clock, date window at 6 o’clock
  • Chronograph function
  • Anti-reflective sapphire crystal
  • Brown crocodile-pattern leather strap with steel folding clasp
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

For a chronograph that will up the game in any environment, the Louis Erard 1931 78 225 AA 06 competes at the highest level. Purchase your Louis Erard timepiece from an authorized Louis Erard dealer.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Louis Erard 31218 AA 21 – 1931 Moon Phase Watch and Matching Cufflinks


by Meehna Goldsmith  

Louis Erard WatchesThe name Louis Erard might not be immediately recognizable to those not entrenched in the watch world. The brand flies a bit below the radar, but this is a good thing because now you can be let in on a secret not too many people know about. Louis Erard makes great Swiss watches and they have been doing it under their own name since 1931. While the majority of watch houses put resources into quartz movements, Louis Erard made the decision to make house only mechanical movements, putting the mechanics center stage.

Louis Erard 31218 AA 21 – 1931 Moon Phase
Louis Erard 31218 AA 21 1931 Moon Phase
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The Louis Erard 1931 Men’s Moon Phase watch and cufflinks combination pays homage to our glowing orb in the night sky. In a nice-sized 42 mm stainless steel case, the 1931 Men’s Moon Phase watch features a silver-toned dial with a glorious yellow moon against a starry background at 6 o’clock. While the eye pulls towards the shapely crescents of the moonphase, its design doesn’t overwhelm the composition. Time ticks away on blued hands circling Arabic numerals and dagger hour indexes plus a blued seconds hand with a moon-crescent at its tip.

Louis Erard MK BM AA 02 – 1931 Moon Phase Cufflinks
Louis Erard MK BM AA 02 1931 Moon Phase Cufflinks
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The Louis Erard 1931 Men’s Moon Phase is more than just its name implies. In addition, the timepiece also incorporates a calendar with a day and month window sitting side by side underneath 12 o’clock and a blued pointer index circling the dial to indicate the date. The black leather strap with folding clasp that complements the silvery dial secures the watch to the wrist. This watch is not only classy and well-designed, it’s also very functional.

True to the Louis Erard philosophy, the 1931 Men’s Moon Phase runs on an automatic ETA 2824 calibre with Dubois Dépraz 9000 complication. The mechanics can be seen on view through the sapphire crystal caseback.

Louis Erard 31218 AA 21 – 1931 Men’s Moon Phase Watch

Key Features:

  • Special edition Swiss made timepiece with matching cufflinks available
  • Swiss ETA 2824 automatic calibre movement, Dubois Dépraz 9000 complication
  • Stainless steel case, diameter 42 mm, transparent caseback
  • Silver toned dial, day and date window at 12 o’clock, moon phases at 6 o’clock
  • Anti-reflective sapphire crystal
  • Black leather strap, steel folding clasp
  • Delivered in special box with seal, wax and vintage stationary
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Putting icing on the cake, the Louis Erard 1931 Men’s Moon Phase watch comes with matching steel cufflinks composed of central moonphases under mineral glass. This special edition duo comes in a beautiful presentation box. Purchase your Louis Erard timepiece from an authorized Louis Erard dealer.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Louis Erard 78 225 AA 01 – 1931 Vintage Chronograph


by Adrian Herscovici  

A Fitting Salute to 1931

Louis Erard WatchesIn 1931 Louis Erard and his eponymous Swiss company began making watches. Eighty years later the brand introduced its 1931 collection to pay homage to those early days. The 1931 collection includes watches that illustrate much of what was important to the brand then, and now: they balance tradition, sophistication and dependability. The Vintage Chronograph Reference 78 225 AA 01, a limited edition of 500 pieces, is a fine example.

Buy Louis Erard 78225AA01 1931 Vintage Chronograph WatchLouis Erard uses mechanical movements in its watches. The Vintage Chronograph contains the Swiss made ETA Valjoux 7750. For anyone unfamiliar, the 25-jewel Valjoux 7750 is among the most widely used automatic chronograph movements today. It operates by way of a three-cam system (as opposed to a column wheel) and is noted for being reliable and easy to service. In addition to the chronograph function, it features a quick-set day and date.

To get a glimpse of the 7750 in action, simply turn the watch over: the movement, including the customized oscillating weighted rotor with Geneva Stripes decoration, is visible through an exhibition caseback. The caseback also features the watch’s limited edition number (008/500) engraved into the case.

Louis Erard 78225AA01 1931 Vintage Chronograph – Front and Back
Louis Erard 78225AA01 1931 Vintage Chronograph - Front and Back
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Configuration of the sub-dials is characteristic of the 7750 movement, with 30-minute and 12-hour totalizers at 12 and 6 o’clock respectively, and a running small-seconds sub-dial at 9 o’clock. The day and date apertures appear at 3 o’clock.

The dial itself is balanced, tasteful and well detailed. The use of railroad-track-patterned rings is both visually stimulating and useful in delineating the sub-dials; i.e., the small-seconds track has 60 indexes whereas the indexes of the chronograph sub-dials are spaced wider apart to record minute and hour increments; the dial’s outer track measures passing minutes and chronograph seconds. Serifed Arabic numerals, blue hands and arrowheads add strong vintage appeal.

A few modern attributes indicate that this Vintage Chronograph is in fact a contemporary piece. For one, the stainless steel case is 42.5 mm in diameter (vintage watches are typically smaller), and the crystal is sapphire with anti-reflective coating on both sides. Elegances include curved and polished lugs, a polished bezel and crown, and polished caps on the chronograph pushers. The attractive black leather padded strap features cream stitching and a prong buckle.

Louis Erard delivers each of the 500 Vintage Chronograph watches in a special presentation box that includes a seal, sealing wax and vintage stationery.

Louis Erard 78225AA01 1931 Vintage Chronograph Box
Louis Erard 1931 Vintage Chronograph Box
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What remains in this discussion of the Vintage Chronograph Reference 78 225 AA 01 is its cost, and the good news is that Louis Erard is committed to offering its watches at affordable prices. Even with its value-added refinements and Swiss made automatic movement, the Vintage Chronograph can be had for a lot less than you might think. Contact an authorized dealer today to inquire.

Louis Erard 78 225 AA 01 – 1931 Vintage Chronograph Watch

Buy Louis Erard 78225AA01 1931 Vintage Chronograph WatchKey Features:

  • Swiss made timepiece
  • Swiss ETA Valjoux 7750 automatic calibre movement, decorated oscillating weight
  • Stainless steel case, diameter 42.5 mm, transparent engraved caseback
  • Silver toned dial, day and date window at 3 o’clock, hour and minute counters at 6 and 12 o’clock, small seconds at 9
  • Chronograph function
  • Anti-reflective sapphire crystal
  • Black leather strap, cream topstiching, pin buckle
  • 500 piece limited edition
  • Delivered in special box with seal, wax and vintage stationary
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Louis Erard 80 231 OR01 Excellence Moon Phase Chronograph Gold Watch


by Adrian Herscovici  

Enlightened, Haute and Extraordinary

Louis Erard WatchesThe Excellence collection from Louis Erard was introduced on the 80th anniversary of the company in 2011. To ensure this new collection remained faithful to the brand’s values, Louis Erard followed this proven recipe: strive to design timeless classics, stay committed to the traditions of haute horology and offer the brand’s watches at affordable prices – in all, a rare triad among Swiss mechanical watchmakers.

One jewel in the Excellence collection is Reference 80 231 OR01, a chronograph with a triple calendar, GMT and moon phase housed in a rose gold case. At the heart of the watch is a Swiss made ETA Valjoux 7751 automatic movement beating at 28,800 vibrations per hour, with 25 jewels, an Etachron regulator and a stop-second mechanism. The assembly of the 7751 supports an orderly design by overlapping the complications on the sub-dials.

Louis Erard 80 231 OR01 Excellence Chronograph
Louis Erard 80231OR01 Excellence Chronograph
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The chronograph is comprised of a central seconds hand, a 30-minute totalizer at 12 o’clock and 12-hour totalizer at 6 o’clock. The sub-dial at 9 o’clock is home to the constant seconds register and the GMT function, which features a hand with an arrowhead pointing to a corresponding 24-hour scale.

Three separate apertures within the other two sub-dials display the day, date and moon phase. The pointer-date hand stems from the central pivot and has a crescent shaped tip that edges the date printed on the rehaut. (Quick corrections of the day, date and month are easily managed with inset pushers on the side of the case.)

On the dial, thin Roman numerals, some of which are pruned by the sub-dials, allow the dial to remain bright and open. The Romans also create an air of antiquity, as do the blued hands. Recessed sub-dials also contribute to the well-ordered design. The dial is a silvered white and covered by a large sapphire crystal with anti-reflective coating on both sides.

The exquisite polished case is made of a full 70 g of 18k rose gold and measures 42 mm in diameter; its design is marked by simplicity, as any fine dress watch should be. The lugs, too, have no extraneous parts and jut purposefully from the case to accommodate the genuine crocodile leather strap, which has an 18k rose gold pin buckle. The caseback, also in rose gold, is secured by four screws and decorated with the emblem “LE” embossed in a script font along with the commemorative year “1931″.

Louis Erard 80 231 OR01 Excellence Moon Phase Chronograph 24-Hour 18k Rose Gold Watch

Key Features:

  • Swiss made timepiece
  • Swiss ETA Valjoux 7751 automatic calibre movement
  • Round 18k rose gold case, diameter 42 mm, decorated caseback
  • Silver toned dial, day and date window at 12 o’clock
  • Chronograph function, moon phases at 6 o’clock
  • Anti-reflective sapphire crystal
  • Genuine brown crocodile-pattern leather band with 18k rose gold pin buckle
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Like others in the Excellence collection, this watch has both classic and modern attributes. Its appearance, its inner workings and its case are characteristic of watches found in the upper echelon of Swiss made timepieces, but it remains available at a relatively modest price. Louis Erard is firmly committed to this principle of mixing classic design with haute horology and affordability. Contact an authorized dealer today for further details about this extraordinary gold timepiece.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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The New Louis Erard 62 233 AA10 Men’s Excellence Open Balance Watch


by John Sealander  

This exceptional Louis Erard mechanical timepiece bares its heart and soul for all to see.

Louis Erard WatchesLouis Erard mechanical watches are prized by watch aficionados and other watchmakers for their exceptional craftsmanship, quality, and value. These technically innovative, classically styled Swiss made watches have proved that interesting watch complications and old-world quality can go hand-in-hand with affordable prices. In the process, they are helping the fine mechanical timepiece enjoy a new renaissance.

Buy Louis Erard 62 233 AA10 Excellence Open Balance WatchThe superb open heart Louis Erard Excellence 62 233 AA10 introduced at Baselworld 2014 serves as a showcase for everything the brand represents. This elegant 40 mm three-hand configuration features traditional blued steel hands, classic Roman numerals, and an artfully executed open-heart complication on the front of a beautifully finished silver-toned dial.

With its rotating balance wheel clearly visible at 6 o’clock on the front of the dial and the entire mechanical movement visible through an exhibition style caseback, this Louis Erard timepiece provides plenty of opportunities to admire the precision Swiss-made Soprod SOP A10BV-2 calibre automatic movement within. An anti-reflective, scratch resistant sapphire crystal protects the classically uncluttered dial, while a durable stainless steel case keeps the watch water resistant to 165 feet.

The understated simplicity of this fine watch makes it the perfect choice for both dressy and casual occasions. You would never expect a timepiece of this quality to be available at such a reasonable price, but keeping high quality mechanical watches affordable is something the skilled watchmakers at Louis Erard are famous for.

Louis Erard 62 233 AA10 Men’s Excellence Watch

Buy Louis Erard 62 233 AA10 Excellence Open Balance WatchKey Features:

  • Swiss-made timepiece
  • Swiss Soprod SOP A10BV-2 calibre mechanical self-winding movement
  • Round stainless steel case, diameter 40 mm, thickness 21 mm, exhibition caseback
  • Silver-toned dial, 6 o’clock opening
  • Anti-reflective sapphire crystal
  • Black crocodile-pattern leather band with steel folding clasp
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

If you’re a fan of interesting complications and exceptional craftsmanship, you’re going to love the Louis Erard Excellence 62 233 AA10. This hand crafted open-heart design is simply breathtaking. When you’re ready to declare your allegiance to an exceptional mechanical timepiece, look for the watch that bares its heart and soul: the Louis Erard Men’s Excellence Open Balance. To put one of these classically styled beauties on your wrist, contact an authorized Louis Erard dealer today and tell them you’re looking for excellence.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Introducing the Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch


by John Sealander  

This superb vintage Louis Erard timepiece not only keeps you on time, it also takes you back in time.

Louis Erard WatchesThe 1930’s were a time when major changes were sweeping the world. When the first Louis Erard watches were introduced in 1931, the Empire State Building had just been completed and The Star-Spangled Banner had recently been adopted as the United States national anthem. It was a time when many men were beginning to replace their trusty pocket watches with something new: a practical, reliable wristwatch.

The elegant 40 mm limited edition Louis Erard Vintage Small Seconds 66 226 AA 01 introduced at Baselworld 2014 celebrates those momentous times with a nostalgic re-interpretation of the classic men’s wristwatch. The vintage three-hand configuration features a beautifully finished silver-tone dial with a traditional small seconds sub-dial at 9 o’clock, along with an easy-to-read and completely modern date window at 3 o’clock.

Louis Erard 66 226 AA 01 Limited Edition
1931 Vintage Small Seconds Watch
Louis Erard 66 226 AA 01 Vintage Small Seconds
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This innovative marriage of vintage styling and modern engineering is powered by a superlative Sellita SW-290 calibre automatic movement designed to provide a a lifetime of reliable service. The durable stainless steel case is water resistant to 165 feet and includes an exhibition style case back that lets you view the beautifully engraved oscillating weight and other moving parts of this handcrafted watch.

Produced in an individually numbered edition of only 500 pieces worldwide, this nostalgic tribute to the early days of wearing a watch on your wrist features an anti-reflective scratch resistant sapphire crystal and has been fitted with a luxurious padded black leather strap with cream colored top stitching. The watch is presented in a wonderful nostalgic box with an authentic wax seal and vintage stationary.

Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch

Key Features:

  • Swiss made timepiece
  • Swiss Sellita SW-290 calibre mechanical movement
  • Round stainless steel case, diameter 40 mm
  • Silver-toned dial, date window at 3 o’clock, exhibition caseback
  • Anti-reflective sapphire crystal
  • Black leather band, cream top stitching, steel pin buckle
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

If you desire the traditional styling and craftsmanship of yesterday’s finest mechanical watches in the larger 40 mm size preferred by today’s watch aficionados, you’re going to insist on wearing a Louis Erard 1931 Vintage Small Seconds 66 226 AA 01 on your wrist.

Only 500 of these superb mechanical masterpieces will ever be available, so if you want one of your own, the time to act is now. To reserve your 1931 Vintage Small Seconds 66 226 AA 01, we urge you to contact an authorized Louis Erard dealer immediately.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.