The Transformation of Morellato Group and Sector Watches

Sector No Limits Watches

by John Sealander  

How Italian Styling and Swiss Precision Became
A Recipe for Success for Massimo Carraro

When Massimo Carraro took over the family watchstrap business from his father and two business partners in 1990, he had big plans. Carraro wanted to create the most important all-Italian watch and jewelry group in Europe. Initially, many industry watchers thought Massimo’s bold vision was unrealistic, but 25 years later, it appears that he has achieved success.

Through a series of strategic acquisitions, Massimo Carraro has been able to transform Morellato, a small watchstrap company that generated 6 million Euros in sales, into a 120 million Euro powerhouse with over 1200 employees. Morellato is now a highly regarded watch manufacturer and the Morellato Group acquisitions include famous names like Sector, Philip watch, Bluespirit, and Pianegonda. In addition, the group holds licenses for Cavalli, John Galliano, Maserati and Miss Sixty.

Sector Watches

Sector Watches have been one of the most visible components of Massimo Carraro’s success story. This stylish and innovative Italian luxury brand exhibits all four of the essential qualities Carraro knew would be essential for his vision to be realized. Sector’s popularity has been a result of innovation, quality, design excellence, and value. By reinterpreting the entire concept of luxury and turning it into an expression of a person’s personal dreams and lifestyle choices, Carraro has been able to turn brands like Sector into something that Europeans increasingly want on their wrist.

“Sector No Limits”

Ever since the brand was launched in 1973, Sector Watches has been associated with the challenges of extreme sports. The brand’s “Sector No Limits” theme became the rallying cry for athletes to challenge their own abilities and overcome and win their own personal challenges.

Sector timepieces now encompass a complete range of exciting and technically advanced racing, marine, mountain, action, and adventure watches. Top athletes like current MotoGP World Champion Jorge Lorenzo, and international BMX Champion Alex Barbero are now part of the Sector No Limits team. By embracing the freedom expressed through a passion for adventure, Sector Watches have become an essential part of an active lifestyle.

Will these popular Italians be coming to the United States in the near future? With Massimo Carraro’s ambition and compelling vision, don’t be surprised if you soon see your favorite Sector watch in a store near you.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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