Participants Declare First Watch Fair on Facebook an Unqualified Success


by John Sealander

Gevril Group on FacebookFrom September 6-9, 2011, the world’s first International Watch Fair on Facebook took place on the top social network’s website. Participants agreed that this new virtual trade show was an unqualified success. Like any good trade show, the 4-Day International Watch Fair on Facebook provided a forum for buyers, sellers and media representatives to see and evaluate the latest developments in the watch industry.

Hundreds of Industry Leaders Attend

Boris Pjanic's Favorite WatchwinderHundreds of industry leaders attended the Watch Fair. Major luxury and fashion brands like Gevril, Edox, Fortis, Valentino, Versace, Salvatore Ferragamo, Police, Offshore Limited and others showed off their latest timepiece collections.

Race car driver Josh Hurley paid a visit to show off his favorite Volkswagen Design Fortis Spaceleader watch.

Major collector Boris Pjanic showcased items from his collection, including his favorite watchwinder (shown to the right).

Something for Everybody

Artauro WatchThere was something for everybody at the 4-Day International Watch Fair. Erika Lovisotto Vismara from Valentino used the event to conduct an impromptu survey. Many people commented that the Watch Fair introduced them to some exciting new brands for the very first time. Fred Bekher from Bekher Design showed off a new prototype. Recently relaunched Ingersoll Watches showed off some exciting new mechanical designs.

Newcomer, Artauro, from Spain, introduced a watch with a face made of natural bull horn (shown to the right).

The 4-day event was covered in three languages by Europa Star, the world’s leading online authority for international watch industry news and information.

Great Way for a Brand to Gain Exposure

According to event organizer, Larry Brauner, Social Media Director for the Gevril Group, an online event like this is no substitute for Baselworld, but it could very easily be the next best thing. The fair was completely free to all participants and provided a great way for any watch brand to gain international exposure with a special discussion area where participants could introduce themselves and ask questions. Since the event was held on Facebook, it was easy to upload high quality photos and add links back to company websites.

With the successful conclusion of the first International Watch Fair on Facebook, plans are already underway for an even bigger watch fair next year. According to Larry Brauner, he is using feedback from this year’s participants to design an even better user experience for future online watch fairs. In a tough economy, a virtual trade show like the 4-Day International Watch Fair on Facebook could be one of the most effective ways to reach customers and buyers yet.

Some Timepieces from the Fair

 

 

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

International Watch Fair on Facebook Now Underway

Our Watch Fair on Facebook Runs Until Friday


Studying a Watch DisplayThe world’s first International Watch Fair on Facebook is now underway. This unique virtual watch fair, hosted online by Gevril Group and open to everyone, runs through this Friday, September 9, 2011.

Watch industry insiders, the media and the general public have already started to gather on Facebook in large numbers to participate in this groundbreaking event. Watch brands are posting website links and photos of their luxury, fashion and sports timepieces.

This is a fair that you can attend right from your computer or mobile device. No plane tickets. No jet lag. You simply log on to Facebook day or night whenever it’s convenient for you.

Whether you’re a manufacturer, merchant, consumer or a member of the media, you can still get in on the action. However, the watch fair ends on Friday, so don’t delay.

Registration is easy too. Simply go to the event page on Facebook and let us know that you’re attending. Then, when it’s convenient for you, you’ll go to the Gevril Group page on Facebook where you can post on the page wall or in the discussion area. You may post as often as you wish — within reason.

Not everyone has had an opportunity to go to Baselworld, but this could very easily be the next best thing. Bring your photos and videos. Tell us about your brand or tell us a story about the watch of your dreams — or even about the watch you wear everyday. You’ll be able to see what other watch aficionados are currently wearing and find answers to your horological questions from industry leaders.

What can you accomplish by attending the International Watch Fair on Facebook? That’s entirely up to you. You might learn something. You might sell something. You might make some valuable new connections. With any luck, you even might discover something entirely new. We’re almost certain that if you enjoy watches, you’re going to enjoy yourself at our fair.

Please click on the Like button below, and please subscribe to the Gevril Group newsletter and blog updates.

If you have a question at any time during the event, you can send a Facebook message, preferably in English, to Larry Brauner, the fair organizer. You can help spread the word by placing this news on your website or by inviting your friends. We look forward to seeing you there.

Comments are welcome.

About Gevril Group

Gevril GroupDirected by company founder and long-time creative force in the watch business, Samuel Friedmann, Gevril Group is the exclusive US representative for well over thirty select watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers. You can email us or call 845-425-9882.

An International Watch Fair You Won’t Want to Miss

You Might Have Missed Baselworld, but You Won’t Want
to Miss Our 4-Day International Watch Fair on Facebook!


FacebookIf you love watches, you’ll want to mark your calendars and plan to attend the world’s first International Watch Fair on Facebook. This unique Facebook event, hosted by Gevril Group, will be free and will take place September 6-9, 2011.

Everyone, industry insiders and the general public alike, are all welcome. Best of all, you can attend right from your computer or mobile device. To register, simply go to our event page on Facebook and let us know you’ll be attending.

Network with Other Watch Lovers

Studying a Watch DisplayNot everyone has an opportunity to go to Baselworld, but this could very easily be the next best thing. At the International Watch Fair on Facebook, you’ll get to interact with some of the same exhibitors that go to Baselworld every year and share stories about your favorite watches and brands.

If you’re a watch industry professional, a collector, or just enjoy wearing a fine timepiece, this is a great chance to network with like-minded people from around the world who love watches just as much as you do.

Display your favorite links and photos. Share your videos. Tell us a story about the watch of your dreams, or the watch you wear everyday. You’ll be able to see what other watch aficionados are currently wearing and find answers to your horological questions from industry leaders.

What can you accomplish by attending the International Watch Fair on Facebook? That’s entirely up to you. You might learn something. You might sell something. You might make some valuable new connections. With any luck, you even might discover something entirely new. We’re almost certain that if you enjoy watches, you’re going to enjoy yourself at our watch fair.

Watch Fair Details

  • Register for the watch fair by simply going to the watch fair page and responding I’m Attending.
  • Attend the fair any time September 6-9, 2011. Don’t worry about time zones. Just come when you can and enjoy the event!
  • The watch fair will take place on the wall and in the discussion area of the Gevril Group Facebook page. You will need to “like” our Facebook page to participate fully.
  • Everyone will be able to post on the page wall or in its discussion area, so be sure to visit both of these places when you stop by.
  • If you have a question at any time, either before or during the event, you can send a private message, preferably in English, to Larry Brauner, the event organizer.
  • Let’s treat each other with respect and kindness, so that we all have an excellent experience.
  • “Like” this web page and share it with your friends. The more people at the event, the better the event will be.

We look forward to seeing you on Tuesday, September 6.

About Gevril Group

Gevril GroupDirected by company founder and long-time creative force in the watch business, Samuel Friedmann, Gevril Group is the exclusive US representative for well over thirty select watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers. You can email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog summary.

Comments are welcome.



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