Best Ever Hong Kong Watch and Clock Fair 2015

Hong Kong Watch Clock Fair 2015 Renaissance Moment

by John Sealander  

Gevril Group Brands in Spotlight at World’s
Largest International Timepiece Event

Hong Kong Watch and Clock FairAccording to industry insider and Gevril USA President Samuel Friedmann, the 2015 Hong Kong Watch and Clock Fair was the best he has ever attended. Friedmann considers the prestigious fair a must-attend event, adding that this year some of his own brands were in the spotlight.

For 34 years, the prestigious international watch and clock fair has continued to grow in importance, becoming an essential destination for buyers, sellers, and industry experts. The Hong Kong Watch and Clock Fair is now the largest event of its kind in the world, with over 780 exhibitors from 23 different countries. Asian markets have become so important in recent years that famous brands like Gevril Group’s own Versus Versace are choosing to launch their latest products at the annual fair.

Versus Versace was one of four international brands that had the opportunity to launch new products on opening day of the watch show. The high profile product launch was well received according to Mr. Friedmann, and was the perfect way to kick off an exciting five-day event.

This year’s Watch and Clock Fair attendees enjoyed daily watch parades and informative seminars designed to focus attention on the latest trends in the watch industry. Switzerland’s watchmaking expertise was featured at two all new pavilions this year, while a special “Wearable Tech Zone” featured the industry’s latest technological innovations. Even the general public got a chance to enjoy the show during a special “Super Saturday” on September 12 which featured lavish parades, celebrity events, and drawings for new watches.

With a record $10.8 billion in imports and $10.3 billion in exports in 2014, Hong Kong has become the world’s largest importer of complete watches by value and the second-largest exporter of complete watches and clocks. It is also becoming the place where the watch world sources parts and materials.

It’s no surprise that the Hong Kong Watch and Clock Fair now rivals the iconic Baselworld Fair in Switzerland. Samuel Friedmann says he’ll probably be back again next year.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

The Fashionable Future of Smart Watches

Moto 360 Smartwatch


by Adrian Herscovici  

The Shapes of Things to Come

So called smartwatches are appearing at an accelerated pace on the production lines of tech manufacturers and traditional watch manufacturers alike. Fueled by the desire to make headway into the market for new and different portable technology, each manufacturer hopes to be the first to design a device that consumers feel they actually need. But what should the ultimate smartwatch look like? The answer: it doesn’t matter, because function will dictate form.

The Latest Smartwatches

On January 1, 2015 Montblanc introduced its e-Strap, with smartwatch technology built into the strap rather than into the watch itself. Theoretically the e-Strap is interchangeable with all sorts of watches, and could therefore be classified as more of a smartwatch accessory. The e-Strap uses Bluetooth wireless technology to provide notifications and track physical activity in conjunction with a smartphone.

Montblanc E-Straps Adds Functionality to Luxury Watches
Montblanc E-Straps Adds Functionality to Luxury Watches
Click to Enlarge Image

Other companies are opting to integrate smartwatch technology directly into more traditional looking cases, which may be an attractive compromise for people who want high-tech functionality but don’t want an unattractive gadget on their wrists. The Withings Activaté watch is a good example; it has a stainless steel case mounted on a fine leather strap, a Swiss made dial and a sapphire crystal. The Activaté is also compatible with a smartphone.

Withings Activaté Watches
Withings Activaté Watches
Click to Enlarge Image

And last year the world took note when Apple made its first foray into smartwatches with the introduction of the Apple Watch, a unique device that is at once totally futuristic in appearance but incorporates classic elements of watch design including high-end case finishing, interchangeable straps and an external crown. The Apple Watch rolls out this year and, no surprise, works exclusively with an iPhone.

Apple Smartwatches
Apple Smartwatches
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Ambiguous Value Propositions

The one thing that all of the aforementioned examples have in common (along with the numerous other smartwatches on the market), is that their “smart” functions work only with a smartphone – the human race’s standard equipment in every demographic from pre-teen to septuagenarian. If the smartwatch is going to complement, let alone eclipse, the smartphone, it needs to work more independently or offer more meaningful enhancements.

Sure, there are tech-savvy people who will adopt smartwatches immediately; yes, there are purists who have no interest whatsoever in wearing a wrist computer; and yes, there are those in between who require a compelling reason to consider switching from what they already wear, or to wearing any watch at all.

Sony Smartwatch User
Sony Smartwatch User
Click to Enlarge Image

Current smartwatches offer few luxuries of convenience to drive anyone’s willingness to adopt them as mandatory equipment. Figuring out the value of the smartwatch to the consumer is therefore the obvious million-dollar question. Whatever the “ultimate” smartwatch does, be certain that this functionality will have a greater impact on dictating its shape than whether or not the device is 50 or 100 mm wide. Ultimately, the decision to wear a smartwatch is about function, not form.

Function First

Companies like HYT, MB&F and Urwerk already produce mechanical watches that stretch the imagination about how a watch looks and displays time. Some of the watches by these companies are impractical and all of them are exclusive and expensive, but they do indicate that people have an inherent interest in new shapes, sizes and designs if the device’s purpose is clear – all of the watches by these companies are high-end timepieces designed to tell time and appeal to their respective audience.

Once there is a smartwatch with a clear purpose that offers essential advantages to the wearer, fashion will adopt the form and people will make the shape – whatever it is – fit within their daily lives, just like smartphones. The bottom line is: first, create something that people need and then experiment and refine the shape and style.

Maybe designing a strap to attach a smartphone to the wrist is a smarter approach than trying to transform the smartphone into some type of wrist device; maybe shirts with custom sleeve lengths to accommodate such a smartphone strap will become commonplace. We’ll find out soon enough.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.



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