Versus Versace Watches Rock ‘N’ Roll at Baselworld 2015

Versus Tokyo Watch Baselworld 2015


Article by John Sealander  
Photography by Boris Pjanic  

To find the rock and roll soul of Baselworld 2015, you only had to look for the Versus by Versace Watches booth.

Versus WatchesBaselworld has something for everyone. Million dollar timepieces and one-of-a-kind treasures abound at this legendary watch and jewelry show, held each year in Basel, Switzerland. Although these rarities may be exciting, many visitors to this year’s show were looking for the kind of excitement their customers could actually wear. Luckily, this brash, youthful energy was easy to find. All you had to do was visit the Versus Watches booth.

Versus by Versace has always been considered the rock and roll soul of Versace. These youthful, edgy interpretations of iconic Versace watch styles have always been popular with the young and young at heart. Young fashionistas know that when there’s a Versus timepiece on your wrist, you aren’t just a follower of fashion; you are the person others follow.

Versus Booth at Baselworld 2015 Versus Bayside
Versus Booth Baselworld 2015 Versus Bayside Baselworld 2015
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Versus timepieces definitely lived up to their rock and roll reputation at this year’s show with the introduction of several of their most exciting collections yet. The colorful new Fire Island Collection had the Baselworld crowds buzzing with its youthful irreverent style. Available in a rainbow of vivid colors including fuchsia, fluorescent yellow, jet black, and bright white, these soft silicon creations were an instant hit with younger visitors and buyers.

“Sales were brisk this year,” says Kari Allen, president of Versace Watches in the U.S. and the Caribbean, “When people see the variety, imagination, and affordability Versus offers, they know this is something their customer is looking for.”

Joining the colorful Fire Island Collection for its 2015 Baselworld debut were the sophisticated new Versus Tokyo and Bayside Collections. Both the beautiful three-hand Bayside with its triple row of Versus studs on the bezel, and the reimagined Tokyo wowed the crowds at this year’s show.

Versus Tokyo with Blue Dial Versus Tokyo Watch with Silver Dial
Versus Tokyo Watch Blue Dial Baselworld 2015 Versus Tokyo Watch Silver Dial Baselworld 2015
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All of these exciting Baselworld introductions share the edgy, affordable vibe that has given Versus its rock and roll reputation. If the enthusiasm at the Versus booth was any indication, there are going to be a lot of fashion forward man and women with a Versus timepiece on their wrist in 2015. You can purchase your Versus timepiece at an authorized Versus watch dealer.

Gevril Group US and Caribbean Agent for Versus Watches

Gevril GroupVersus Watches is represented in the US and the Caribbean by Gevril Group. Contact us by email or by calling 845-425-9882.

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