In less than two weeks, more than 150,000 attendees and 4,000 members of the press will descend on Basel, Switzerland for the biggest and most important watch event of the year – Baselworld 2015. Fashion innovator Versace and its ancillary brand Versus by Versace are once again set to exhibit their latest timepieces to the awaiting throngs of international retailers and influencers.
In addition to Baselworld’s spectacular size, which consists of over 141,000 m2 of exhibition space, the show is hugely significant to just about everyone in the watch and jewelry sector; it is, after all, where a majority of global sales are generated each year. Brands from every corner of the world come to showcase their innovations and creations, and to meet the industry’s key players and sharpest trendsetters.
|Versace Booth at Baselworld|
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“Baselworld is the most important event in my calendar” says Kari Allen, president of Versace Watches in the U.S. and the Caribbean. “So much is achieved in such a short period. I connect with my retailers, the media and colleagues from around the globe. It’s a place to take stock of pervading industry trends and the best place to present the newest Versace and Versus timepieces to the world.”
Versace Watches – Baselworld 2015
Versace is a brand that needs no introduction, having cemented its place in fashion lore and on today’s international runways. Watch collections from the house of Versace reflect the brand’s signature style and iconography, with creations designed in Italy under the direction of its legendary chief designer and executive, Donatella Versace.
Versace’s newest collection – Dylos – is straight off the catwalk. It includes the 44 mm Dylos Chronograph for men and the 35 mm time-only Dylos Lady for women. Both are Swiss made and contain Swiss movements. All Dylos watches feature octagonal cases and brushed stainless steel bracelets with Greek Key interlinks. Several color combinations are available, each with a standout geometric dial design and a sophisticated sporty look.
Versus Watches – Baselworld 2015
The Versus by Versace label shares the impeccable flair of Versace, but puts forward slightly funkier and youthful interpretations of classic Versace styles. At Baselworld, Versus will introduce its new Fire Island collection of super-lightweight, cool colored, generation-next watches. The Fire Island design showcases real depth with its 3D rock ‘n’ roll studs and Versus Versace lion on a silicon strap. On the dial, the name VERSUS is printed in relief between the hour indices – another wicked wearable from the creative minds at Versus.
|Versus Fire Island Collection|
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Visitors to Baselworld are invited to preview the new Versace and Versus by Versace watch collections located in the Hall of Desires (Hall 1.1) at Booth E67 between the hours of 9 and 6. Baselworld 2015 takes place from March 19–26.