The Luxury and Grandeur of Baselworld

Baselworld 2011

BaselworldMore than 100,000 manufacturers, enthusiasts and vendors of watches, jewelry and precious stones flocked to Baselworld 2011, which from March 24-31 occupied six large buildings within the vast Messe complex at the center of Basel, Switzerland.

If you’ve never attended Baselworld, it’ll be difficult for you to visualize the luxury, the enormity and the thrill of this annual watch and jewelry trade show that has become a carefully guarded tradition for many and that features such legendary brands as Breguet, Chanel, Gevril, Gucci, Harry Winston, Patek Philippe, Rolex, Salvatore Ferragamo, Tiffany & Co. and Versace.

Booths at trade shows typically consist of a small exhibit, a couple of tables and a few chairs. By contrast, booths at Baselworld or stands, if you prefer that nomenclature, are elegant boutiques as lofty as three stories high, replete with reception desks, display cases, conference rooms, and refreshment areas.

Baselworld Hall of Dreams - Omega Watches and Bell & Ross Watches   Baselworld Hall of Dreams - Studying a Watch Display

Baselworld Hall of Dreams - Rolex Watches and Swatch Group   Baselworld Hall of Innovations


Visitors to most booths sit and enjoy a variety of beverages that include coffee and water “with or without gas,” in Baselworld-speak.

Imagine more than a thousand of these exquisite venues housed in half a dozen massive edifices and countless people from the world-over milling about, studying displays, taking snapshots, exchanging business cards and conducting meetings. Imagine too a wide variety of eateries and shops dotting the grounds with trolley trains called “trams” streaming by. This is Baselworld!

Baselworld Eateries and Shops   Basel Tram

Photo Credits

Thank you to Baselworld Photos 2011 for use of the set of indoor photos.

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One Response to The Luxury and Grandeur of Baselworld

  1. […] hall. Added to this, I quickly realized that this is not just a regular size fair, it’s the biggest watch fair in the world, and it occupies many halls which you must navigate like a labyrinth. Sometimes it was really […]

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