Louis Erard Watches Enchant Baselworld 2015

Louis Erard Excellence Skeleton Baselworld 2015


Article by John Sealander  
Photography by Boris Pjanic  

Why the world’s largest watch and jewelry show is essential to a small watch company like Louis Erard.

Louis Erard WatchesWhen Louis Erard and André Perret began making watches in 1929, the pair were convinced that watchmaking expertise, a commitment to quality, and interesting complications could go hand-in-hand with affordable prices. Few of their competitors agreed with this philosophy, but the company persevered and began to attract a loyal band of followers.

Louis Erard timepieces were prized by watch aficionados and other watchmakers, but the brand never became popular with the general public until they started exhibiting at Baselworld. As a wider audience started to see and appreciate these original, high quality mechanical timepieces, the popularity of the brand and its unique philosophy grew. Louis Erard never disappointed their Baselworld fans, introducing imaginative new novelties each year.

If the reaction of Baselworld visitors is any indication, the brand is finally receiving the recognition it deserves. The beautiful Louis Erard booth attracted a steady stream of visitors during the recently completed eight-day show and sales were brisk for both new and existing collections.

Louis Erard Booth at Baselworld 2015
Louis Erard Booth Baselworld 2015
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Watch aficionados and retailers were impressed with the diversity and depth of the Louis Erard line. There were new additions to many popular collections including the superb 1931 and Excellence Collections. The new Excellence Skeleton and Regulator Power Reserve models got lots of buzz at the show, along with favorable reviews from some of the industry’s most respected watch writers.

Louis Erard Excellence Power Reserve Louis Erard Excellence Regulator
Louis Erard Excellence Power Reserve Baselworld 2015 Louis Erard Excellence Regulator Baselworld 2015
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Adding to the brand’s growing allure were several exciting new additions to the highly regarded 1931 Collection. This Collection, inspired by some of the very first Louis Erard timepieces, celebrates the watchmaker’s art with authentic retro styling and superb Swiss craftsmanship. Making their Baselworld debut this year were several 1931 vintage small seconds models along with a beautiful 1931 open-heart small seconds complication.

Interest in the new Louis Erard ladies line continues to grow with several beautiful new additions to the imaginative and popular Romance Collection. These exquisitely crafted timepieces are perfectly sized for a woman’s wrist and are bringing the brand’s reputation for old world craftsmanship at affordable prices to a whole new audience.

Louis Erard Romance Louis Erard Romance Chronograph
Louis Erard Romance Collection Baselworld 2015 Louis Erard Romance Baselworld 2015
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The excitement of Baselworld is over for another year, but the excitement generated at the Louis Erard booth is just beginning. It was clear this year that the world has finely discovered this 85-year-old brand. By the time Baselworld returns in 2016, there are going to be a lot more Louis Erard timepieces on people’s wrists.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Just Cavalli Watches Adored at Baselworld 2014

Just Cavalli at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Just Cavalli continues to reinterpret Cavalli style and seasonal
trends with youthfulness and originality at Baselworld 2014.

Just Cavalli WatchesFor 42 years, the annual Baselworld Watch and Jewelry Show has been the place where the watch and jewelry industry learns about innovative products, fashion forward styles, and emerging trends. This is where Just Cavalli Watches showcases its unique approach to youthfulness and originality. Using the colors, leathers, and fabrics from the latest Cavalli Collections, the brand has become a reference point for a new generation who infuse their lives with the positive energy expressed by Just Cavalli’s fashion forward contemporary timepiece designs.

New at Baselworld 2014 was the fabulously feminine Just Solo Collection, the all-new Spire Collection with its iconic interpretation of the Just Cavalli snake emblem, and the decidedly masculine Just Iron Collection.

The diminutive 30 mm ladies Just Solo features an elegant dial with zebra patterned or snake scale details and a glittering bezel encrusted with sparkling crystals. The iconic 40 mm Spire reinterprets the iconic Just Cavalli snake and adds a luxurious dial with diamond dust or mother-of-pearl details.

Just Cavalli did not forget about the men in 2014, introducing the big, bold and decidedly masculine Just Iron Collection. Available in chronograph and three-hand configurations, these oversize 44 mm creations have a contemporary, urban vibe that Just Cavalli’s young, international customers are looking for.

Also featured at Just Cavalli’s Baselworld booth was the popular Just Dream Collection with its colorful and captivating feminine styles, along with the refined Luminal Collection with its unique enamel and crystal dials, conveying a spirit of lightness and luminosity.

Just Cavalli’s Baselworld booth was a popular destination for the 150,000 visitors and international press that attended at this annual showcase of fine jewelry and luxury watches. If you’d like to see what Just Cavalli’s Baselworld excitement was all about, make sure to contact your nearest authorized Just Cavalli watch dealer immediately and ask to see this year’s latest styles.

Gevril Group US Agent for Just Cavalli Watches

Gevril GroupGevril Group is the US agent for Just Cavalli Watches. You can email us or call 845-425-9882.

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Hush Puppies Keeps it Cool at Baselworld 2014

Hush Puppies at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Hush Puppies Takes a Casual Approach to Time at Baselworld 2014

Hush Puppies WatchesThe glamorous Baselworld Watch and Jewelry Show in Basel, Switzerland is not typically described as casual. For 42 years, this glittering and extravagant international trade fair has been known for its star studded parties and over-the-top timepieces. Hush Puppies Watches took a different approach in 2014. This popular and well-respected brand created the world’s first casual shoe and is known today in over 140 countries as a leading casual lifestyle provider. Now, it has become a leading manufacturer of casual fashion watches as well.

It’s not surprising that Hush Puppies Watches took a casual approach to telling their unique story at this year’s Baselworld fair. Ever since the company launched their first timepiece collection in 2002, Hush Puppies have been bringing the brand’s relaxed, casual, stylish, classic, and confident attributes straight to your wrist. This powerful mix of vintage styling and casual comfort has turned Hush Puppies Watches into one of the world’s leading casual & fashion watch brands.

This year Hush Puppies celebrated its casual roots with exciting new additions to their popular Signature, Orbz and Freestyle Collections. This year’s new line extensions showcased Hush Puppies trademark blend of vintage styling and casual comfort with exciting new models for both men and women.

Like their famous footwear that forever changed the world of fashion in 1958, Hush Puppies watches never go out of style. The Hush Puppies Baselworld booth was a huge success, showing thousands of fashion forward visitors that this casual favorite still knows how to make time stand still with a huge collection of classically styled fashion watches for both men and women. If you’d like to see how Hush Puppies casual approach to time looks like on your own wrist, just look for your nearest authorized Hush Puppies retailer and ask to see the latest Signature, Orbz, Freestyle and 1958 timepiece designs.

Gevril Group US Agent for Hush Puppies Watches

Gevril GroupGevril Group is the US agent for Hush Puppies Watches. You can email us or call 845-425-9882.

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Please subscribe to the Gevril Group newsletter and blog digest.

JOWISSA Watches Sparkle at Baselworld 2014

Jowissa at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

JOWISSA’s Success at Baselworld 2014 Makes it Crystal
Clear Why the Brand has Become a Feminine Favorite

JOWISSA has been making fashionable, fabulously feminine timepieces since 1951. Fans of the brand often describe their JOWISSA watch as fine jewelry you can wear on your wrist and frequently acquire many different models. Recently a loyal customer visited JOWISSA’s Swiss headquarters to select her 37th JOWISSA watch.

With over 250 different models defined by nine exciting collections, owning several JOWISSA’s isn’t that hard to do. Even though JOWISSA makes timepieces for men, it is women who are the brand’s biggest fans. Fashion forward women around the world are learning that these surprisingly affordable, Swiss made watches are the perfect fashion accessories for almost any occasion.

On center stage at JOWISSA’s Baselworld booth were the popular Safira 99 and Facet Strass Collections, both featuring JOWISSA’s trademark faceted and curved sapphire crystals. A wide variety of stylish star, pyramid, circular and diamond cut styles, all paired with colorfully elegant dials made it crystal clear why this unique brand has become a feminine favorite.

New for 2014 was the imaginative women’s Magic Strass Collection, which featured a stylish low-profile design with a sapphire crystal on both the front and back of a floating suspended dial. Also featured at Baselworld 2014 was the minimalist Cara Collection with a two-hand configuration and twelve sparkling crystals as indices. The beautiful Luce Collection also made an appearance, adding JOWISSA’s characteristic sparkle with a lavish crystal studded bezel.

Visitors to JOWISSA’s Baselworld booth were in agreement that a woman can’t have too many shoes or JOWISSA timepieces. It doesn’t matter if you already have 37 JOWISSA watches, or if you’re discovering these feminine favorites for the first time, you’re going to want a JOWISSA on your wrist. To see what caused all the excitement at Baselworld, just contact an authorized JOWISSA watch dealer and ask to see the latest styles.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

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Please subscribe to the Gevril Group newsletter and blog digest.

Louis Erard Watches Astound Baselworld 2014

Louis Erard at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Louis Erard Celebrates its Heritage with
A New Vintage Vibe at Baselworld 2014

Louis Erard WatchesThe annual Baselworld Watch and Jewelry Show can have a huge influence on the success of any watch brand. With estimates that 80 percent of global watch and jewelry sales are generated at Baselworld, success at this influential trade fair can be critical for a small company like Louis Erard.

With the 42nd annual Baselworld Fair already a memory in the eyes of visitors, it is abundantly clear that Louis Erard dazzled the watch industry again. The stunningly beautiful Louis Erard booth was well attended, and visitors were delighted to learn that the 83-year-old brand was continuing their policy of manufacturing high quality luxury watches at a reasonable price.

New for 2014 were several superb all-mechanical 500-piece limited edition timepieces and more of the brand’s first quartz watch collection. Notable at Baselworld were several exciting new additions to Louis Erard’s nostalgic 1931 Collection. Each of these vintage designs has been strictly limited to 500 pieces worldwide and comes in a special presentation box.

The 1931 Vintage Small Seconds 66 226 AA 01 features a beautiful silver-tone dial with a small seconds sub-dial at 9 o’clock and easy-to-read date window at 3 o’clock. A premium Sellita SW-290 automatic movement powers the handcrafted watch, which includes an exhibition back to view the decorated oscillating weight and individual edition numbers from 1 to 500. This 40 mm stainless steel timepiece has been equipped with a beautiful black leather strap with cream topstitching.

The 1931 Vintage Chronograph 78 225 AA 01 continues the vintage vibe with a fabulous silver-toned chronograph dial that provides the perfect contrast for the traditional blued steel hands. The 42.5 mm chronograph features 12-hour and 30-minute totalizers, along with a free running small seconds sub-dial at 9 o’clock. A Swiss made ETA 7750 Valjoux automatic movement powers this superb vintage inspired chronograph watch.

The superb new 42 mm Men’s Moon Phase caught visitor’s attention with a central pointer-style hand to indicate the day of the month on a chapter ring scale. The watch features a beautiful moon phase indicator at 6 o’clock and even comes with a set of matching moon phase cufflinks. Powered by an ETA 2824 automatic movement, coupled with a Dubois Dépraz 9000 module for the moon phase complication, this special edition timepiece is the embodiment of Louis Erard’s commitment to craftsmanship and traditional values.

Other new Baselworld introductions included a beautiful 40 mm Open Heart model powered by a Soprod SOP A10BV-2 automatic movement, and a hand-wound 40 mm Regulator Power Reserve model powered by a ETA 7001 RE movement with an in-house power reserve complication.

The star of the show was a spectacular 42 mm 18K pink gold moon phase chronograph with 30-minute and 12-hour totalizers and a moon phase indicator at 6 o’clock. The lustrous 18K pink gold watch has been fitted with a genuine crocodile strap with a matching 18K gold pin buckle.

Louis Erard also introduced new quartz powered Romance models for women in an effort to compete with popular fashion brands and offer a wider variety of timepieces in the important mid-tier price point.

It is clear from the reactions of Baselworld visitors that there are still a lot of people who appreciate Louis Erard’s unique combination of old world Swiss craftsmanship and affordable pricing. With 2014 production scheduled to exceed 200,000 watches for the first time ever, Louis Erard is on the threshold of becoming a major name that resonates far beyond the confines of Baselworld.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.