Ferragamo introduced its strongest collection yet at Baselworld 2015.
Baselworld and Ferragamo were made for each other. When Ferragamo introduced its first timepiece collection in 2007, the company made a commitment to making timepieces that were worthy of the legendary shoemaker’s name. It didn’t take the company long to realize that the best place to showcase their superb style and craftsmanship was Baselworld.
This annual watch and jewelry show in Basel, Switzerland, has become the preeminent destination for the world’s finest watchmakers. From March 17 thru March 24, over 100,000 journalists, retailers, and industry leaders from 45 different countries descended on this picturesque city in the heart of Switzerland’s watch region to see what watch aficionados would be wearing and talking about in 2015.
|Ferragamo Booth at Baselworld 2015|
|Click to Enlarge Image|
According to Paul Ziff, president of Ferragamo Timepieces in the United States and the Caribbean, “Baselworld continues to be the yearly highlight for the entire universe of watches.” Mr. Ziff continues, “This year’s fair did not disappoint and at Ferragamo we were overwhelmed with the enthusiasm shown by press and clients alike as they were introduced to our new collections. The new F-80 Sport and Varina were both true stars.”
Baselworld visitors seemed to agree. There was lots of enthusiasm for the new woman’s F-80 and F-80 Sport that made their Baselworld debut in 2015.
The F-80 has long been the company’s best selling line and the spectacular 33 mm ladies F-80 brings the joy of wearing this versatile, refined sports watch to a whole new audience. With several spectacular ladies F-80 models to choose from, this new addition was definitely getting a lot of buzz from visitors to the beautiful Ferragamo booth. The men got a new F-80 this year as well with the introduction of a new 44 mm version with a beautiful guilloché dial and a bezel secured by six decorative screws.
The Ferragamo Varina and Gancino Chic Collections also made their Baselworld debut this year. The Varina pays homage to Ferragamo’s classic Vara Pump and Varina Ballet Flat, which are widely considered to be among the most recognizable and loved shoes in history. Recreating the famous Varas bow with a case that mimics the Vara’s signature gold plaque and a beautiful grosgrain band, this superb dress and cocktail timepiece was an instant hit with Baselworld visitors. Buyers couldn’t get enough of this iconic watch and were convinced that it would be an instant hit.
The Gancino Chic, also making its debut this year, showcases Salvatore Ferragamo’s legendary craftsmanship with a unique cuff style band crafted from the finest Italian leather. Perfectly sized for a woman’s wrist, this stunning dress watch had retailers and fashionistas drooling as well.
Although the eight days of Baselworld is over for another year, the excitement generated at the Salvatore Ferragamo booth is just beginning. With the strongest collection in the company’s history, retailers and buyers are looking forward to a great year in 2015. Purchase a Ferragamo timepiece at your nearest authorized Ferragamo dealer.