Ferragamo Ready to Delight Baselworld 2015

Ferragamo Baselworld 2015 Preview

by Adrian Herscovici  

Ferragamo WatchesThe most important event in the watch and jewelry world – Baselworld – is less than two weeks away. Baselworld is the undisputed champion of watch and jewelry markets where some 1,500 companies, 150,000 attendees and 4,000 journalists from 40 countries converge to launch the newest creations from the world’s leading brands and most talented up-and-comers.

Baselworld, however, is far from a typical business convention: it is as glamorous as any star-studded event, impeccably hosted by the Swiss city of Basel in an enormous venue that is nothing short of breathtaking. Timepieces play the lead role at Baselworld, with the newest innovations and designs taking center stage.

“Basel becomes the center of the watch universe for eight days,” says Paul Ziff, president of Ferragamo Timepieces. “It is our chance to show the movers and shakers of the watch world what happens when you merge the legendary quality and elegance of Salvatore Ferragamo with Swiss watchmaking expertise.”

Salvatore Ferragamo at Baselworld
Salvatore Ferragamo at Baselworld
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Few brands have more direct a connection to the emergence of stardom and the age of glamor than Ferragamo, whose founder Salvatore Ferragamo designed and made shoes for elite celebrities. When Ferragamo Timepieces introduced its first watch collection in 2007, it did so with a commitment to craftsmanship worthy of Salvatore Ferragamo’s life work. Eight years later, Ferragamo watches consist of a variety of elegant, dynamic and modern collections that represent a culmination of Italian tradition, style and value.

“We are very excited to present the new 2015 collection at this year’s Baselworld” says Ziff. “I am confident it will be our strongest collection yet. I am particularly excited to see the reaction to our new ladies’ F-80 sport line. Those retailers who have already received a sneak peak have been very impressed.”

Ferragamo Men’s F-80
Ferragamo Men's F-80
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The F-80 is Ferragamo’s best-selling line, a refined sport watch that represents the utmost in versatility with its combination of polished elegance and a sporty disposition. New models of the F-80 include a sophisticated 44 mm men’s version with the classic F-80 look along with new and distinctive elements including six decorative screws on the bezel and an original guilloché pattern on the dial. Every model is paired with the popular F-80 ribbed caoutchouc strap and contains a Swiss made quartz movement.

The newest women’s F-80 is a downsized 33 mm stunner perfect for smaller wrists. The watch has a contrasting polished and satin finish, in either a steel or IP gold case. The women’s F-80 also has six decorative screws on the bezel and an original guilloché pattern on the dial, which is replicated and imprinted on the caoutchouc strap. This F-80 also features diamond indices that give the watch a thoroughly graceful demeanor. The women’s F-80 is available in a variety of luxurious colors and contains a Swiss made quartz movement.

Ferragamo F-80 Lady
Ferragamo F-80 Lady
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Visitors to Baselworld are invited to preview the new Salvatore Ferragamo timepiece collections located in the Hall of Desires (Hall 1.1) at Booth E67 between the hours of 9 and 6. Baselworld 2015 takes place from March 19–26.

Gevril Group US and Caribbean Agent for Ferragamo Timepieces

Gevril GroupGevril Group is the US and Caribbean agent for Salvatore Ferragamo Timepieces. You can email us or call 845-425-9882.

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