Viceroy Watches Zoom Past the Competition at Baselworld 2014

Viceroy at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Fernando Alonso is Viceroy’s Featured Attraction at Baselworld 2014

Viceroy WatchesFor 42 years, nothing has captured the glamor and excitement of jewelry and luxury watches like the annual Baselworld Watch and Jewelry Show in Basel, Switzerland. This glamorous international trade fair has become an essential destination for the world’s leading watch buyers, collectors, and industry insiders.

When Baselworld visitors arrived at the spectacular black and red Viceroy booth, they were greeted with the glamor and excitement of F1 Racing. Two-time Formula 1 world champion Fernando Alonso, who has been a Viceroy Ambassador since 2008, set the tone for 2014 with a brand new ad campaign and exciting new additions to Viceroy’s signature Fernando Alonso Watch Collection.

Fernando Alonso watches, with their bold sporty design and personalized Fernando Alonso logo, personify what the young Spanish brand is all about. These driver inspired timepieces are vibrant, energetic, expressive, and as Baselworld visitors learned, more affordable than ever.

New for 2014 are more affordable Fernando Alonso watches that have been designed to appeal to a younger market. These exciting timepieces utilize modern materials like aluminium, steel, acetate, and silicon to convey the sporty spirit of the Viceroy man. New models include affordable chronographs and three-hand configurations with steel and aluminium cases that are water resistant to 165 feet.

Although Viceroy has become well known for its oversize masculine designs, they didn’t forget the ladies in 2014. New models in Viceroy’s popular Femme Watch Collection featured exotic materials like mother-of-pearl and tortoiseshell. These new additions to the Femme line convey a super-feminine vibe, as portrayed by well-known photographer José Manuel Ferrater’s new Femme ad campaign, featuring top model Kate Bock.

Viceroy’s high profile performance at Baselworld 2014 reaffirms this brand’s uniquely Spanish vision and commitment to uncompromising quality and style. Although the glamor and excitement of Baselworld is over for another year, the excitement surrounding the Viceroy Fernando Alonso and Femme watch collections is just beginning. Look for this year’s latest styles at your nearest authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Viceroy Watches Brings the Luxury of Spain to Baselworld 2012


by John Sealander  

Viceroy WatchesAlthough celebrities like Antonio Banderas and Shakira have helped put the Viceroy name on the map, it is the watches themselves that are the real stars. In just a few years this young Spanish brand has acquired a reputation for quality and integrity that has caught the attention of watch aficionados worldwide. Viceroy designs are consistently fresh, original and decidedly fashion forward.

That’s why there was much anticipation when Viceroy introduced its trendy new unisex Magnum Collection, along with a special edition of the popular Fernando Alonso Collection, and Bijoux, an exciting new line of ladies jewelry, at Baselworld 2012.

Buy Viceroy  WatchesThe Baselworld debut of the unisex Magnum Collection was perfectly timed to make the most of current fashion trends. With fashion forward men and women looking for larger sizes and brighter colors, the cosmopolitan Magnum Collection delivers the bold statement fashionistas desire. These oversized and intricately detailed chronographs are available in a variety of vivid Spring colors that are carefully coordinated with comfortable silicon straps.

The exciting new Fernando Alonso Special Edition features a dramatic 46mm black IP case with red detailing and a matching red silicon strap. This race-ready timepiece is a fitting tribute to champion F-1 driver Fernando Alonso.

The romantically alluring Bijoux Jewelry Collection continues the expansion into fine jewelry and accessories that Viceroy began in 2007. This diverse collection of elegant and sophisticated jewelry gives women a whole new way to express a range of emotions from the wildly daring to the subtly romantic. Bijoux Collection pieces are finished in 18K rose or yellow gold plate, or sparkling rhodium to match your mood and outfit.

Buy Viceroy  WatchesAll three of these Baselworld 2012 introductions reaffirm Viceroy’s commitment to quality and style. The brand continues to bring its uniquely Spanish vision to a growing worldwide audience. Purchase your new Viceroy watch from an authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.