Baselworld News

by John Sealander  

While others strive to reinvent themselves at Baselworld, Roamer continues to define what the words “Swiss Made” really mean.

For over 120 years, Roamer has set the standards for Swiss quality by combining traditional Swiss craftsmanship with contemporary innovations. A quest for quality drives every decision that comes out of the company’s Solothurn, Switzerland manufacturing facilities. For decades, Roamer’s expert watchmakers have shown a passion for detail, and their love for their craft shows every time the company introduces a new collection at Baselworld.

At Baselworld 2012, Roamer’s unique ability to synthesize traditional Swiss values with the desires of today’s consumer has never been more apparent. This year four new collections, the Dreamline, the Vanguard, the Ceraline Saphira, and the Mercury make their debut at Baselworld, and all of them show that true Swiss made quality of Swiss watches never goes out of style.

The new Roamer Dreamline Collection has been created exclusively for women. Any woman who wants a touch of glamor in her life will appreciate the delicate clean lines of this glamorous new Swiss made quartz timepiece with its 42 sparkling crystals inset in the bezel.

The Roamer Vanguard is an instant classic with its carefully placed small seconds display artfully offset between 1 o’clock and 3 o’clock on the dial. This timeless design, available in several colors with a choice of straps, features a large date display at 6 o’clock and is perfect for both dress and casual occasions. The slim 42mm timepiece is water resistant to 30 meters and like all Roamer timepieces, is fitted with a scratch resistant sapphire crystal.

The new Roamer Ceraline Saphira demonstrates Roamer’s expertise with new and unconventional materials. This modern, minimalist design features a spectacular integrated bracelet made of stainless steel and matte finished ceramic material. Three graceful Dauphine hands provide the perfect contrast to the dramatic black dial with its oversize date window at 6 o’clock. The entire effect is of time in perfect balance.

No Roamer collection would be complete without a precisely crafted mechanical watch. The new Roamer Mercury Collection is a classically styled timepiece that evokes the simplicity and elegance that Roamer timepieces have always been famous for. With a high quality Swiss made ETA 2824 mechanical movement and an easy-to-read three-hand day/date display, this 41mm timepiece will quickly become an essential part of any watch lover’s wardrobe.

Be sure to visit the Roamer exhibit at Baselworld 2012 and see for yourself why elegance and innovation never go out of style.

Gevril Group US Agent for Roamer Watches

Gevril Group is the sole US agent for Roamer Watches. Meet us March 8-15, 2012 to view the exquisite Roamer exhibit at Baselworld 2012, Hall 1.1, Booth D-75. Contact Gevril Group by email or at 845-425-9882.

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