JOWISSA Watches Sparkle at Baselworld 2014

Jowissa at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

JOWISSA’s Success at Baselworld 2014 Makes it Crystal
Clear Why the Brand has Become a Feminine Favorite

JOWISSA has been making fashionable, fabulously feminine timepieces since 1951. Fans of the brand often describe their JOWISSA watch as fine jewelry you can wear on your wrist and frequently acquire many different models. Recently a loyal customer visited JOWISSA’s Swiss headquarters to select her 37th JOWISSA watch.

With over 250 different models defined by nine exciting collections, owning several JOWISSA’s isn’t that hard to do. Even though JOWISSA makes timepieces for men, it is women who are the brand’s biggest fans. Fashion forward women around the world are learning that these surprisingly affordable, Swiss made watches are the perfect fashion accessories for almost any occasion.

On center stage at JOWISSA’s Baselworld booth were the popular Safira 99 and Facet Strass Collections, both featuring JOWISSA’s trademark faceted and curved sapphire crystals. A wide variety of stylish star, pyramid, circular and diamond cut styles, all paired with colorfully elegant dials made it crystal clear why this unique brand has become a feminine favorite.

New for 2014 was the imaginative women’s Magic Strass Collection, which featured a stylish low-profile design with a sapphire crystal on both the front and back of a floating suspended dial. Also featured at Baselworld 2014 was the minimalist Cara Collection with a two-hand configuration and twelve sparkling crystals as indices. The beautiful Luce Collection also made an appearance, adding JOWISSA’s characteristic sparkle with a lavish crystal studded bezel.

Visitors to JOWISSA’s Baselworld booth were in agreement that a woman can’t have too many shoes or JOWISSA timepieces. It doesn’t matter if you already have 37 JOWISSA watches, or if you’re discovering these feminine favorites for the first time, you’re going to want a JOWISSA on your wrist. To see what caused all the excitement at Baselworld, just contact an authorized JOWISSA watch dealer and ask to see the latest styles.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

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Baselworld 2013 Attracts 120,000 Visitors From 100 Countries

by John Sealander  
photos by Boris Pjanic  

After a $450 million makeover and a record number of visitors, the world’s most important watch and jewelry show confirmed what many in our industry already knew: the world loves wristwatches!

Baselworld 2013 International Watch and Jewelry ShowThe Baselworld World Watch and Jewelry Show is over for another year. 120,000 visitors from over 100 different countries got their first look at the latest timepiece developments and innovations from over 1,450 different companies in a spectacular, newly renovated 1.5 million square foot exhibit space. After all the networking and parties were over, most participants agreed that this was the best Baselworld ever.

With a brand new two-story superstructure rising above Baselworld’s famous Messeplatz Exhibition Square, visitors, the press, and watch industry professionals enjoyed a sophisticated new ambience that left many looking forward to Baselworld 2014.

Baselworld 2013 was full of excitement and surprises for long time attendees. Rolex impressed everyone with a huge new exhibit space that was double the size of their 2012 exhibit area. The powerful Swatch Group dominated at the end of Hall 1, with a space large enough for their impressive roster of brands, which included familiar names like Rado, Omega, Breguet and Jaquet Droz.

The second floor of this impressive new Hall was devoted to the world of fashion, with an impressive showing by Gevril Group brands like Versace, Versus, and Salvatore Ferragamo. At the end of this hall was the beautiful booth of Gevril’s Louis Erard brand, which many attendees considered one of the nicest in the entire show. Gevril brands Bino, Catorex, Fortis, Jowissa, Laurens, and Lorenz also made an appearance at Basel 2013 in nearby offsite locations.

Baselworld 2013 Innovation

Baselworld has always been the place where manufacturers show off their most impressive new developments, and 2013 proved to be a banner year for innovation. Hublot showed off a mechanical marvel called LaFerrari with an amazing 50-day power reserve. Omega showed off a new type of balance spring created from a thin wafer of silicon. This precisely manufactured silicon spiral is perfectly symmetric and only one quarter the thickness of a metal spring, greatly improving the accuracy of the traditional mechanical watch. There were also scratchproof gold cases on display and some manufacturers even promised a maintenance-free mechanical movement.

With the Basel Fair behind them, watch aficionados and industry professionals are looking forward to an exciting year ahead. In a world where many had predicted that the wristwatch would become irrelevant, it is increasingly clear that watches are here to stay. The modern wristwatch has become much more than a way to tell the time. It is an essential fashion accessory and an extension of the wearer’s personality.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Jowissa Watches Invitation to Basel 2013

Jowissa Watches invites you to visit their watch exhibit at the Hotel du Commerce near Baselworld 2013*.

Gevril Group US Agent for Jowissa Watches

Gevril GroupGevril Group is the sole US agent for Jowissa Watches. Meet us April 25 – May 2, 2013 to view the Jowissa exhibit at the Hotel du Commerce near the Basel Fairgrounds. Contact Karen Norman, Jowissa Brand Manager, by email or at 845-425-9882.

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*The Jowissa Hotel du Commerce exhibit is not affiliated in any way with Baselworld 2013.

JOWISSA Watches Invitation to Baselworld 2012

We invite you to view our JOWISSA watch exhibit at Baselworld 2012.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Meet us March 8-15, 2012 to view the JOWISSA exhibit at Baselworld 2012, Hall 5.0, Booth D-19. Contact Michela Bonincontri, by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.