Gevril Columbus Circle Limited Edition on Display at Baselworld 2012

Columbus Circle in 1913


by John Sealander  

It’s about time that New York’s most prestigious neighborhood inspired a watch worthy of its name.

Gevril WatchesColumbus Circle is at the epicenter of everything that makes New York great. Central Park, Lincoln Center, Broadway, and some of the most exclusive shopping in Manhattan are all located with walking distance of this historic monument, which was erected on the 400th anniversary of Christopher Columbus landing in the Americas.

It is only fitting that master watchmaker Gevril, which has named each of its exclusive collections for well-known Manhattan locations, is now honoring Columbus Circle with a fabulous new timepiece that bears the name of this major landmark marking the spot where all official measurements of New York City are measured.

Gevril Columbus Circle Collection at Baselworld 2012


The Gevril Columbus Circle, like it’s New York namesake, is where another important official measurement will soon be made. This spectacular 44mm timepiece is how watch aficionados will soon be measuring the time!

Each watch in the Columbus Circle Collection features a beautifully unique dial that incorporates the seven astrological symbols for the days of the week. This easy-to-read dial is available in several color combinations that show both day and date at a glance using one of the most artful presentations ever produced in a modern day timepiece.

Gevril Columbus Circle CasebackOn the back of this unique watch is a commemorative engraving of the statue of Christopher Columbus at the center of Columbus Circle, along with the limited edition watch’s unique edition number.

Powering this beauty is an ETA 2834/2 movement, based on the famous ETA 2824-2. This 25-jewel Swiss-made movement uses a hand-decorated Gevril rotor that is visible through a special porthole on the commemorative caseback.

The watch is sculpted from a block of solid 316L surgical stainless steel and features a scratch resistant, anti reflective sapphire crystal.

Like all precision Gevril timepieces, the production of the landmark Columbus Circle Collection will be strictly limited. According to Gevril founder Samuel Friedmann, the person who wears a Gevril watch wants something unique that is not over distributed. If you would like to be one of the lucky few to wear a Gevril Columbus Circle, contact your authorized Gevril dealer immediately. These fine timepieces are destined to be as exclusive as the shops that surround this watch’s New York City namesake.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. Meet us March 8-14, 2012 to view the Gevril exhibit at Baselworld 2012, Hall 1.1, Booth A-13. Contact Michela Bonincontri by email or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest.

Pre-Baselworld 2012 Impressions

by Stephanie Grayson

BaselworldI can feel the excitement in the air here at the Baselworld 2012 watch and jewelry fair as the many watch brands continue to set up their booths. Every floor of every building is buzzing with activity and noises of hammering and drilling. There’s also the occasional sound of the ringing bell as the concession cart passes by as it makes its rounds. You can purchase an espresso and buttered pretzels if, of course, you’re willing invest six CHF for the experience.

Baselworld 2012 Preparing to Open
Baselworld 2012 Preparing to Open

Construction at Baselworld 2012
Construction at Baselworld 2012

Baselworld Food Concession Cart
Baselworld Food Concession Cart

There’s much work yet to be done to ready all the booths, but ready or not, the press preview is March 7, the day before Baselworld 2012 officially opens. The media will have an opportunity to view all the booths before the general public. There seem to be as many exhibit designs as there are timepiece styles, and the decor of the booths is really very creative. Although not permanent structures, many of the luxury booths have a very well-established fine look. I find it interesting to “watch” and see how each of the booths look once completed.

Maria Rinaldi Setting Up in the Gevril Baselworld 2012 Booth
Maria Rinaldi Setting Up in the Gevril Baselworld 2012 Booth

Maria Rinaldi in the Gevril Baselworld 2012 Booth Hall 1.1 Booth A-13
At the Gevril Booth Hall 1.1 Booth A-13

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 40+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.

Meet Gevril Group at Baselworld

Join Gevril Group at Baselworld 2012 in Hall 1.1, Booth A-13 to view our stunning Gevril exhibit and in Hall 5.0, Booth C-25 to preview our exciting new international exhibit. To set up a meeting, speak to your Gevril Group representative or send an email to Michela Bonincontri onsite at the Baselworld event.

Please subscribe to the Gevril Group newsletter and blog updates. Comments are welcome.

Gevril Watches Invitation to Baselworld 2012

Gevril is pleased to invite you to view our collections and novelties at our Baselworld 2012 exhibit.

Gevril Group is the Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. Meet us March 8-14, 2012 to view the Gevril exhibit at Baselworld 2012, Hall 1.1, Booth A-13. Contact Michela Bonincontri by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Gevril Launched Times Square Collection at Baselworld This Year


BaselworldGevril, a leading Swiss watchmaker since 1758, launched its newest line of iconic luxury timepieces – The Times Square Collection – at Baselworld this year.

Inspired by the infamous crossroads of business and art, The Times Square Collection brings together classical and avant-garde design in a modern, limited-edition timepiece. The new Gevril collection is sleek and strong, with a fresh masculine design reminiscent of the Art Moderne movement.

Gevril Mens 1200 New Limited Edition Avant-Garde Luxury WatchThe Times Square Collection will take you from boardroom to black-tie, yet is stylish enough to take you through favorite late-night indulgences whether in a downtown jazz club or other evening affair.

Gevril has incorporated the curved-case architecture of the Avenue of Americas watch into The Times Square Collection creating a secure, custom feel on the wrist. Here is where Gevril excels in making form every bit as good as function. An oversize curved and beveled grade “A” sapphire crystal serves as the looking glass through which all will view the watch’s exquisite dial.

The Times Square Collection is available in Luxury, Roman, Classic and Sport editions, and is powered by ETA 2896 featuring 28,800 vibrations per hour and 22 jewels. Each edition will be limited to 500 pieces.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

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