Just Cavalli Watches Adored at Baselworld 2014

Just Cavalli at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Just Cavalli continues to reinterpret Cavalli style and seasonal
trends with youthfulness and originality at Baselworld 2014.

Just Cavalli WatchesFor 42 years, the annual Baselworld Watch and Jewelry Show has been the place where the watch and jewelry industry learns about innovative products, fashion forward styles, and emerging trends. This is where Just Cavalli Watches showcases its unique approach to youthfulness and originality. Using the colors, leathers, and fabrics from the latest Cavalli Collections, the brand has become a reference point for a new generation who infuse their lives with the positive energy expressed by Just Cavalli’s fashion forward contemporary timepiece designs.

New at Baselworld 2014 was the fabulously feminine Just Solo Collection, the all-new Spire Collection with its iconic interpretation of the Just Cavalli snake emblem, and the decidedly masculine Just Iron Collection.

The diminutive 30 mm ladies Just Solo features an elegant dial with zebra patterned or snake scale details and a glittering bezel encrusted with sparkling crystals. The iconic 40 mm Spire reinterprets the iconic Just Cavalli snake and adds a luxurious dial with diamond dust or mother-of-pearl details.

Just Cavalli did not forget about the men in 2014, introducing the big, bold and decidedly masculine Just Iron Collection. Available in chronograph and three-hand configurations, these oversize 44 mm creations have a contemporary, urban vibe that Just Cavalli’s young, international customers are looking for.

Also featured at Just Cavalli’s Baselworld booth was the popular Just Dream Collection with its colorful and captivating feminine styles, along with the refined Luminal Collection with its unique enamel and crystal dials, conveying a spirit of lightness and luminosity.

Just Cavalli’s Baselworld booth was a popular destination for the 150,000 visitors and international press that attended at this annual showcase of fine jewelry and luxury watches. If you’d like to see what Just Cavalli’s Baselworld excitement was all about, make sure to contact your nearest authorized Just Cavalli watch dealer immediately and ask to see this year’s latest styles.

Gevril Group US Agent for Just Cavalli Watches

Gevril GroupGevril Group is the US agent for Just Cavalli Watches. You can email us or call 845-425-9882.

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Hush Puppies Keeps it Cool at Baselworld 2014

Hush Puppies at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Hush Puppies Takes a Casual Approach to Time at Baselworld 2014

Hush Puppies WatchesThe glamorous Baselworld Watch and Jewelry Show in Basel, Switzerland is not typically described as casual. For 42 years, this glittering and extravagant international trade fair has been known for its star studded parties and over-the-top timepieces. Hush Puppies Watches took a different approach in 2014. This popular and well-respected brand created the world’s first casual shoe and is known today in over 140 countries as a leading casual lifestyle provider. Now, it has become a leading manufacturer of casual fashion watches as well.

It’s not surprising that Hush Puppies Watches took a casual approach to telling their unique story at this year’s Baselworld fair. Ever since the company launched their first timepiece collection in 2002, Hush Puppies have been bringing the brand’s relaxed, casual, stylish, classic, and confident attributes straight to your wrist. This powerful mix of vintage styling and casual comfort has turned Hush Puppies Watches into one of the world’s leading casual & fashion watch brands.

This year Hush Puppies celebrated its casual roots with exciting new additions to their popular Signature, Orbz and Freestyle Collections. This year’s new line extensions showcased Hush Puppies trademark blend of vintage styling and casual comfort with exciting new models for both men and women.

Like their famous footwear that forever changed the world of fashion in 1958, Hush Puppies watches never go out of style. The Hush Puppies Baselworld booth was a huge success, showing thousands of fashion forward visitors that this casual favorite still knows how to make time stand still with a huge collection of classically styled fashion watches for both men and women. If you’d like to see how Hush Puppies casual approach to time looks like on your own wrist, just look for your nearest authorized Hush Puppies retailer and ask to see the latest Signature, Orbz, Freestyle and 1958 timepiece designs.

Gevril Group US Agent for Hush Puppies Watches

Gevril GroupGevril Group is the US agent for Hush Puppies Watches. You can email us or call 845-425-9882.

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JOWISSA Watches Sparkle at Baselworld 2014

Jowissa at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

JOWISSA’s Success at Baselworld 2014 Makes it Crystal
Clear Why the Brand has Become a Feminine Favorite

JOWISSA has been making fashionable, fabulously feminine timepieces since 1951. Fans of the brand often describe their JOWISSA watch as fine jewelry you can wear on your wrist and frequently acquire many different models. Recently a loyal customer visited JOWISSA’s Swiss headquarters to select her 37th JOWISSA watch.

With over 250 different models defined by nine exciting collections, owning several JOWISSA’s isn’t that hard to do. Even though JOWISSA makes timepieces for men, it is women who are the brand’s biggest fans. Fashion forward women around the world are learning that these surprisingly affordable, Swiss made watches are the perfect fashion accessories for almost any occasion.

On center stage at JOWISSA’s Baselworld booth were the popular Safira 99 and Facet Strass Collections, both featuring JOWISSA’s trademark faceted and curved sapphire crystals. A wide variety of stylish star, pyramid, circular and diamond cut styles, all paired with colorfully elegant dials made it crystal clear why this unique brand has become a feminine favorite.

New for 2014 was the imaginative women’s Magic Strass Collection, which featured a stylish low-profile design with a sapphire crystal on both the front and back of a floating suspended dial. Also featured at Baselworld 2014 was the minimalist Cara Collection with a two-hand configuration and twelve sparkling crystals as indices. The beautiful Luce Collection also made an appearance, adding JOWISSA’s characteristic sparkle with a lavish crystal studded bezel.

Visitors to JOWISSA’s Baselworld booth were in agreement that a woman can’t have too many shoes or JOWISSA timepieces. It doesn’t matter if you already have 37 JOWISSA watches, or if you’re discovering these feminine favorites for the first time, you’re going to want a JOWISSA on your wrist. To see what caused all the excitement at Baselworld, just contact an authorized JOWISSA watch dealer and ask to see the latest styles.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

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Viceroy Watches Zoom Past the Competition at Baselworld 2014

Viceroy at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Fernando Alonso is Viceroy’s Featured Attraction at Baselworld 2014

Viceroy WatchesFor 42 years, nothing has captured the glamor and excitement of jewelry and luxury watches like the annual Baselworld Watch and Jewelry Show in Basel, Switzerland. This glamorous international trade fair has become an essential destination for the world’s leading watch buyers, collectors, and industry insiders.

When Baselworld visitors arrived at the spectacular black and red Viceroy booth, they were greeted with the glamor and excitement of F1 Racing. Two-time Formula 1 world champion Fernando Alonso, who has been a Viceroy Ambassador since 2008, set the tone for 2014 with a brand new ad campaign and exciting new additions to Viceroy’s signature Fernando Alonso Watch Collection.

Fernando Alonso watches, with their bold sporty design and personalized Fernando Alonso logo, personify what the young Spanish brand is all about. These driver inspired timepieces are vibrant, energetic, expressive, and as Baselworld visitors learned, more affordable than ever.

New for 2014 are more affordable Fernando Alonso watches that have been designed to appeal to a younger market. These exciting timepieces utilize modern materials like aluminium, steel, acetate, and silicon to convey the sporty spirit of the Viceroy man. New models include affordable chronographs and three-hand configurations with steel and aluminium cases that are water resistant to 165 feet.

Although Viceroy has become well known for its oversize masculine designs, they didn’t forget the ladies in 2014. New models in Viceroy’s popular Femme Watch Collection featured exotic materials like mother-of-pearl and tortoiseshell. These new additions to the Femme line convey a super-feminine vibe, as portrayed by well-known photographer José Manuel Ferrater’s new Femme ad campaign, featuring top model Kate Bock.

Viceroy’s high profile performance at Baselworld 2014 reaffirms this brand’s uniquely Spanish vision and commitment to uncompromising quality and style. Although the glamor and excitement of Baselworld is over for another year, the excitement surrounding the Viceroy Fernando Alonso and Femme watch collections is just beginning. Look for this year’s latest styles at your nearest authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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RSW to Release La Neuveville Chronograph at Baselworld 2013

by Adrian Herscovici  

A Classic Chrono From the Brand Known
For its Modern Contemporary Flair

RSW WatchesLa Neuveville (pronounced neu-ve-ville) is the name of the medieval city on the shore of Lake Biel in the Bernese Jura of Switzerland. It is also the home of RSW. Last year RSW marked the 700th birthday of La Neuveville by creating a commemorative watch of the same name. At Baselworld 2013 the company will introduce a chronograph model to the collection, aptly named the La Neuveville Chronograph.

The La Neuveville Chronograph is, by definition, a sportier version of its predecessor, which was a dressy three-handed watch with a vintage feel. For the chronograph, RSW enlarges the stainless steel case to 44 mm in order to comfortably house the legendary ETA Valjoux 7750 automatic movement. The case design, however, maintains the appearance of the original with its smooth bezel and patented crank crown, which unscrews and folds up to form a crank by which the wearer can wind the watch.

On either side of the crank crown are the chronograph pushers. RSW puts a spin on the design of these, too, by shaping them like standard watch crowns – round with fluted edges – but turned sideways to fit inside the pusher apertures.

RSW La Neuveville Chronograph
RSW La Neuveville Chronograph
Click to Enlarge Image

The need to accommodate sub-dials means the dial of the La Neuveville Chronograph is significantly fuller than its predecessor, but it remains stylish, symmetrical and balanced nonetheless. The layout of the sub-dials is characteristic of the Valjoux 7750, with a 30-minute counter at 12 o’clock, 12-hour counter at 6 o’clock and small seconds at 9 o’clock. As a counterbalance, the day and date windows are at 3 o’clock.

Every automatic version of the RSW La Neuveville Chronograph, including this model with a black dial, has applied silver-tone hour markers. The other dial colors are blue and gray/silver. Each dial is finished with a sunray pattern. Upon close inspection, the inner circles of the sub-dials feature independent sunray patterns wrapped in circular engraving. The hour and minute hands have luminous areas; the subsidiary round hour markers are also luminous. The primary portion of the dial is surrounded by a minute-and-second track that is enclosed by a tachymeter scale.

Three bezel options are available for each model: the first is the smooth steel version pictured; the second and third have 12 and 84 diamonds respectively. Sapphire crystal is featured on the front and back of the watch. Every model can be mounted on either a black leather strap with steel folding clasp or a stainless steel bracelet with folding clasp.

La Neuveville Chronograph – Quartz

The RSW La Neuveville Chronograph also comes in a 42 mm model with a quartz movement. The crank crown is replaced with a standard crown and the layout of the sub-dials is slightly different, as is the addition of a big date at 12 o’clock. The 42 mm model has an additional case color option: yellow PVD with matching hands and hour markers as well as the option of a yellow PVD bracelet.

Mechanical automatic or quartz movement, strap or bracelet, diamond studded or polished steel, the La Neuveville Chronograph by RSW offers another classic option from the brand known so well for its modern contemporary flair.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.

Meet us April 25 – May 2, 2013 to view the RSW exhibit at Baselworld 2013, Hall 1.1, Booth D-19. Contact Gevril Group, by email or at 845-425-9882.

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