Baselworld News

by Ivo Jackson  

Baselworld 2012 International Watch and Jewelry Show, March 8-15

The time for the 2012 Baselworld International Watch and Jewellery Show has arrived. Make your plans to attend Baselworld 2012, which will take place from March 8-15 in Basel, Switzerland. As the largest and most exquisite watch and jewelry trade show in the world, Baselworld is the premier event of the year for vendors, industry insiders and the media.

More and more luxury goods and watch enthusiasts have been making their way to Basel each year to celebrate new releases and hobnob with the global elite. Baselworld must grow with demand, requiring expansion and modernization facilities at the Basel fairgrounds. The construction will be completed in two phases, with Phase 1 to be ready for Baselworld 2012.

The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

Despite major building construction at the Basel exhibition site, Baselworld 2012 will not be compromised – the full show, with all customary exhibition space and features, will go on. Baselworld 2012 will not fail to showcase the most coveted and innovative timepieces on the market with all the glitz and glamor that are hallmarks of the Baselworld Fair. After Baselworld 2012, Phase 2 of construction will begin. During this second phase of construction, all existing Baselworld exhibit halls will be dismantled and completely rebuilt in time for Baselworld 2013.

The Luxury and Grandeur of Baselworld

 

 

Thank you to the Baselworld International Watch and Jewellery Show for use of the photos displayed above.

The Beauty and Glamor of Baselworld

 

 

Baselworld 2012 Directory*

Basel 2012 Offsite Directory

*Gevril Group is not responsible for the accuracy of the information in our Baselworld 2012 Directory. Please contact us to add your company to the directory or to report any errors you might find.

About Gevril Group

Gevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

by John Sealander  

Planned Construction at Baselworld Will Set
New Standards for Luxury Exhibit Space

For nearly a century, the world’s leading watch manufacturers have been exhibiting their wares in Basel, Switzerland. The first Schweizer Mustermesse Basel dates all the way back to 1917. Over the years, the importance of this famous watch and jewelry show has continued to grow. By the time the show officially adopted the name Baselworld in 2003, it already occupied several large exhibit halls and was widely recognized as the world’s premier trade show in the luxury goods industry.

To accommodate the hundreds of thousands of visitors that Baselworld attracts every year, an ambitious new modernization program is now underway that will transform the huge Baselworld exhibit complex yet again. The new exhibit buildings will provide exhibitors with a total of 140,000 square meters of exhibit space, and allow visitors from around the world to enjoy unprecedented convenience as they convene to see what is new and important in the world of luxury.

Phase 1 of Construction to Be Ready for Baselworld 2012

Phase 1 of construction has already begun and will be completed in December of 2011. The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

The current sector concept for the show, with different products divided into specialized sectors within the six exhibition halls, will remain unchanged for Baselworld 2012. After this, Phase 2 of construction will begin. During this second phase of construction, all of Baselworld’s existing exhibit halls will be dismantled and be completely rebuilt.

Phase 2 of Construction to Be Ready for Baselworld 2013

It is anticipated that the exterior shell of these new buildings will be completed by the Fall of 2012. All interior construction should be completed by January of 2013, just in time for Baselworld 2013, the most exciting show that Baselworld has hosted yet.

About Gevril Group

Gevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.