Offshore Limited at Baselworld 2012


by Adrian Herscovici

Upending Current Convention in Time for Baselworld 2012

Offshore Limited WatchesSandra MartialInnovations rarely materialize without first upending current convention, and often the best new ideas are borne from those architects with a vision to stand out and to astound. Sandra Martial launched Offshore Limited in 2009 with the understanding that the international market for watches was both extremely competitive and deeply entrenched. But she also knew there was a market for the style of watches she intended to build. As a testament to Martial’s foresight, Offshore Limited will appear once again at the world’s largest and most prestigious watch and jewelry fair, at Baselworld 2012 in March.

Offshore Limited’s philosophy of watchmaking is firmly avant-garde; rather than trying to recycle retro styles, or sticking to predictable shapes and prescribed layouts, the brand is moving full throttle with original creations that satisfy the ever-growing, large sport-watch market.

Brand DNA has much to do with the company’s success. The passion and daring can be attributed, at least in part, to Offshore Limited’s French heritage. Few would argue the extent to which the French influence the fashion world, with a long list of legendary designers and fashion houses whose collective know-how, or savoir-faire, always has a finger on the global pulse of what’s cool and what’s not.

Offshore Limited Collections

No watch complication is sportier or more popular than the chronograph, which is the mainstay of the Offshore Limited line, along with a few double and triple time-zone models. The belief is large watches for all – most are between 45 and 50 mm in diameter.

The current Offshore Limited line consists of several collections. The Force 4 is the brand’s signature watch featuring a chronograph, day and date indicators, and a dual time zone. The primary movement in the Force 4 is an ISASWISS 8172, which is shared by all current Offshore Limited chronographs. The Force 4 also contains a secondary mini-movement – a Ronda 1042 – to power the second time zone, which appears on the side of the watch in its own window and is a defining element of the Force 4.

Offshore Limited
Force 4 OFF001D
Offshore Limited
Tornade OFF009C
Offshore Limited
Z Drive OFF007G
Offshore Limited Mens OFF001D Force 4 Black Dial Chronograph Watch Orange Accents Offshore Limited Tornade OFF009C

Offshore Limited Z Drive OFF007G

Offshore Limited watches should not be considered gender specific, as both the Tornade and Z Drive chronograph collections are officially unisex. Both have adjunct collections, as does the Force 4, called Prestige, which represent Offshore Limited’s luxury models. Watches from the Prestige collections feature cubic zirconia stones inlaid using a CNC laser-cutting machine. Prestige models are striking, dazzling and completely prêt-à-porter.

Offshore Limited
Force 4 Prestige OFF001F
Offshore Limited
Tornade Prestige OFF009G
Offshore Limited
Z Drive Prestige OFF007L
Offshore Limited Force 4 Prestige OFF001F Offshore Limited Tornade Prestige OFF009G

Offshore Limited Z Drive Prestige OFF007L

Other collections include the sporty Ballast chronograph, with a case made of steel and aluminum, and two auto-inspired collections: the unique Commando chronograph, with shock-absorber springs visible through dial-side windows, and the Challenge XL chronograph with carbon-fiber dial and tachymeter.

The Cockpit collection rounds out the Offshore Limited line with a name that says it all: a perfect travel partner featuring a strapping 50 mm case and dual time zones, each powered by separate Ronda 751 movements.

Offshore Limited
Ballast OFF004D
Offshore Limited
Commando OFF003A
Offshore Limited
Challenge XL OFF002F
Offshore Limited
Cockpit OFF008E
Offshore Limited Ballast OFF004D Offshore Limited Commando OFF003A

Offshore Limited Challenge XL OFF002F Offshore Limited Cockpit OFF008E

Every Offshore Limited watch takes advantage of efficient and accurate quartz technology, which is very dependable, and features batteries with extended life spans, as well. Every watch is water resistant to 330 feet and is backed by a two-year manufacturer warranty.

Offshore Limited at Baselworld 2012

Offshore Limited will introduce new models at Baselworld 2012, including a new dual-time concept watch called the Octopussy and the latest Force 4 – the Force 4 Sonar – a dual-time chronograph that has the appearance of a live sonar and joins the recently introduced Force 4 Shadow.

Offshore Limited
Octopussy
Offshore Limited
Force 4 Sonar
Offshore Limited
Force 4 Shadow OFF001SHR
Offshore Limited Octopussy Offshore Limited Force 4 Sonar

Offshore Limited Force 4 Shadow OFF001SHR

Offshore Limited will set up at Baselworld 2012 from March 8–15, in Hall 2.0 at stand C71. Baselworld attendees are encouraged to book a meeting for a complete preview of the Offshore Limited 2012 collections or to drop in for a first-hand look.

If you like Offshore Limited timepieces, you might like Haurex and Claude Bernard watches, as well.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 40+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Comments are welcome.

Baselworld 2012

by Ivo Jackson  

Baselworld 2012 International Watch and Jewelry Show, March 8-15

BaselworldThe time for the 2012 Baselworld International Watch and Jewellery Show has arrived. Make your plans to attend Baselworld 2012, which will take place from March 8-15 in Basel, Switzerland. As the largest and most exquisite watch and jewelry trade show in the world, Baselworld is the premier event of the year for vendors, industry insiders and the media.

More and more luxury goods and watch enthusiasts have been making their way to Basel each year to celebrate new releases and hobnob with the global elite. Baselworld must grow with demand, requiring expansion and modernization facilities at the Basel fairgrounds. The construction will be completed in two phases, with Phase 1 to be ready for Baselworld 2012.

The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

Artist's Rendition of Baselworld 2013


Despite major building construction at the Basel exhibition site, Baselworld 2012 will not be compromised – the full show, with all customary exhibition space and features, will go on. Baselworld 2012 will not fail to showcase the most coveted and innovative timepieces on the market with all the glitz and glamor that are hallmarks of the Baselworld Fair. After Baselworld 2012, Phase 2 of construction will begin. During this second phase of construction, all existing Baselworld exhibit halls will be dismantled and completely rebuilt in time for Baselworld 2013.

The Luxury and Grandeur of Baselworld

Baselworld Hall of Dreams - Omega Watches and Bell & Ross Watches   Baselworld Hall of Dreams - Studying a Watch Display

Baselworld Hall of Dreams - Rolex Watches and Swatch Group   Baselworld Hall of Innovations


Thank you to the Baselworld International Watch and Jewellery Show for use of the photos displayed above.

The Beauty and Glamor of Baselworld

Gevril Watches at Baselworld   Ferragamo Watches at Baselworld

Valentino Watches at Baselworld   Versace Watches at Baselworld

Baselworld 2012 Directory*

3H Italia 5.0 D-33
Avio Milano 2.0 B-31
Azzaro 1.1 D-19
Boxer Milano 2.0 B-31
Claude Bernard 1.0 B-17
de La Cour 2.2 C-01
Edox 1.0 B-17
Eterna 1.0 B-21
Ferragamo 1.1 E-11
French Connection 1.1 D-51
Gattinoni 5.0 C-25
Gevril 1.1 A-13
Gevril Group 5.0 C-25
Giulio Romano 5.0 C-25
Grupo Munreco 1.1 C-13
GV2 5.0 C-25
Gio Monaco 1.1 A-15
Go “Girl Only” 1.1 A-63
Hanowa 1.1 D-75
Haurex 2.0 C-70
Hector H 1.1 A-63
Johan Eric 5.0 C-25
Jowissa 5.0 D-03
Krizia 5.0 C-25
Just Cavalli 1.1 B-23
Louis Erard 2.0 C-30
Meccaniche Veloci 1.1 D-71
Montres De Luxe 2.0 B-31
Morellato 1.1 B-23
Offshore Limited 2.0 C-71
Pequignet 1.0 A-20
Pierre Petit 1.1 D-45
Police “Be Unique” 1.1 E-23
Roamer 1.1 D-75
RSW 1.1 D-19
Rüdiger 5.0 C-25
Saint Honoré 1.1 C-11
Sandoz 1.1 C-13
Swiss Calibre 5.0 C-25
Time Style 2.0 B-31
Versace 1.0 D-17
Viceroy 1.1 C-13
Visetti 2.0 A-02

Basel 2012 Offsite Directory

Bino Radisson Blu Hotel Basel
Catorex Ramada Plaza Basel Hotel
Fortis Hotel Dorint Basel
Laurens Radisson Blu Hotel Basel
Lorenz Radisson Blu Hotel Basel

*Gevril Group is not responsible for the accuracy of the information in our Baselworld 2012 Directory. Please contact us to add your company to the directory or to report any errors you might find.

About Gevril Group

Gevril GroupGevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

A Watch Blogger Reflects Upon His First Baselworld

Article and Photography by Boris Pjanic

Reflection of the Baselworld Entrance in the Window Panes of a Neighboring Hotel
Reflection of the Baselworld Entrance in the Window Panes of a Neighboring Hotel

My Very First Visit to Baselworld

Basel is a city close to the German border with Switzerland and is the host to Baselworld, the largest annual watch and jewelry trade show in the world. Baselworld 2011 was the first year I attended Baselworld.

Baselworld is a must for watch dealers, journalists and enthusiasts alike, as it offers an opportunity to view the latest timepieces and developments in the watch industry. At Baselworld, you can also enjoy a fascinating atmosphere complemented by visitors and exhibitors from all over the world. Small companies and large corporations alike commit to being present at Baselworld every year.

Since I’m living much closer to Basel than when I used to live in Chicago, I decided to take the opportunity to see this amazing watch show. I wanted to visit the fair for two reasons: my interest in mechanical watches and to find new information to use for my watch blog. I didn’t really know what to expect from Baselworld. Moreover, I didn’t know how I could attend it.

I checked the Internet for information. Google was very helpful, and I found what I needed to contact Baselworld administration. While I wasn’t invited to come as a journalist, I nevertheless received a quick reply from Baselworld administration allowing me free access to the fair for the whole duration. What a great surprise, and a pleasant one at that!

Baselworld Entrance
One of Several Baselworld Entrances


Walking through the doors of Baselworld, you are greeted a somewhat overwhelming combination of impressions. You see the most famous watch brands in the main hall and feel like you are floating with the masses through a shadow world sidelined with bright lights of logos from Rolex, Patek Philippe, Zenith, and Chopard, as well as the Swatch Group at the end of the first hall. Added to this, I quickly realized that this is not just a regular size fair, it’s the biggest watch fair in the world, and it occupies many halls which you must navigate like a labyrinth. Sometimes it was really tricky to find the right route to take, and how to return. But that was probably me with my particular sense of orientation.

I brought back some fascinating memories experienced at Baselworld:

Long before I went to Basel, I met Sandra Martial from Offshore Limited via Facebook, and I took the opportunity to meet her and her husband at the fair. (Interestingly, this is one of the watch brands currently represented by Gevril Group in the United States.)

I was very impressed to see an enameler paint on an enamel dial at Jaquet Droz. Take a look at these two photos. You see the enameler at his workbench:

Enameler Painting a Dial at Jaquet Droz
Enameler Painting a Dial at Jaquet Droz


And here you see his final product:

Completed Enamel Dial Painting at Jaquet Droz
Completed Enamel Dial Painting at Jaquet Droz


In addition, I liked the area where the AHCI (Académie Horlogère des Créateurs Indépendants – representing the very best in high-end watchmaking) presented their watchmakers and timepieces and it was a great experience. I ended up having the pleasure to see, touch, and talk with the two Irish McGonigle brothers who explained to me their unique one of a kind timepiece. I have never seen anyone with such passion for watches.

I also saw many brands that I have never before seen or heard of, many small watch manufacturers that make high-end watches, and many companies that deliver mass products, such as the ICE watch.

I spent four days at the Baselworld fair. I had a wonderful time meeting many very interesting people and learning a lot about watches and the watch industry. There’s no question that I’m going to attend Baselworld again in 2012.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business, Samuel Friedmann, is the exclusive US agent for well over 30 select European watch brands — distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points.

Additionally, Gevril Group maintains a full-service watch repair department staffed by master Swiss watchmakers. Contact us by email or at 845-425-9882.

Posted in: Baselworld 2011

New Buildings to Be Ready for Baselworld 2013

by John Sealander  

Baselworld
Planned Construction at Baselworld Will Set
New Standards for Luxury Exhibit Space

For nearly a century, the world’s leading watch manufacturers have been exhibiting their wares in Basel, Switzerland. The first Schweizer Mustermesse Basel dates all the way back to 1917. Over the years, the importance of this famous watch and jewelry trade show has continued to grow. By the time the show officially adopted the name Baselworld in 2003, it already occupied several large exhibit halls and was widely recognized as the world’s premier trade show in the luxury goods industry.

To accommodate the hundreds of thousands of visitors that the Basel Fair attracts every year, an ambitious new modernization program is now underway that will transform the huge Baselworld exhibit complex yet again. The new exhibit buildings will provide exhibitors with a total of 140,000 square meters of exhibit space, and allow visitors from around the world to enjoy unprecedented convenience as they convene to see what is new and important in the world of luxury.

Artist's Rendition of Baselworld 2013 Courtesy of Baselworld


Phase 1 of Construction to Be Ready for Baselworld 2012

Phase 1 of construction has already begun and will be completed in December of 2011. The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

The current sector concept for the show, with different products divided into specialized sectors within the six exhibition halls, will remain unchanged for Baselworld 2012. After this, Phase 2 of construction will begin. During this second phase of construction, all of Baselworld’s existing exhibit halls will be dismantled and be completely rebuilt.

Phase 1 of Construction to Be Ready for Baselworld 2012


Phase 2 of Construction to Be Ready for Baselworld 2013

It is anticipated that the exterior shell of these new buildings will be completed by the Fall of 2012. All interior construction should be completed by January of 2013, just in time for Baselworld 2013, the most exciting show that Baselworld has hosted yet.

APhase 2 of Construction to Be Ready for Baselworld 2013


About Gevril Group

Gevril GroupGevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Valentino Timeless at Baselworld 2011


Valentino TimelessIn The Beauty and Glamor of Baselworld, we provided you with an exterior view of this year’s exquisite Valentino Timeless booth in Baselworld’s Hall of Dreams.

Recently, we were very fortunate to obtain images of photos taken inside the glamorous Valentino booth, and we display six of these images here for your enjoyment and appreciation.

Glamorous Interior of Valentino Timeless at Baselworld

Glamorous Interior of Valentino Timeless at Baselworld 2011 Hall of Dreams - Ground Floor   Glamorous Interior of Valentino Timeless at Baselworld 2011 Hall of Dreams - Ground Floor

Glamorous Interior of Valentino Timeless at Baselworld 2011 Hall of Dreams - Ground Floor   Glamorous Interior of Valentino Timeless at Baselworld 2011 Hall of Dreams - Ground Floor

Glamorous Interior of Valentino Timeless at Baselworld 2011 Hall of Dreams - First Floor   Glamorous Interior of Valentino Timeless at Baselworld 2011 Hall of Dreams - First Floor



If you like Valentino timepieces, you might like Versace watches, as well.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 40+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Comments are welcome.